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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 1287 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are enthusiastic about the 65" Class BRAVIA XR X90K LED 4K UHD Smart Google TV's picture quality, vibrant colors, and ease of use. Many also praise its performance for gaming and the smooth viewing experience offered by the high refresh rate, while some found the price to be reasonable. However, a few users noted issues with glare, the remote control's functionality, and occasional blooming in dark scenes. Some also experienced internet connectivity problems and slowdowns with the operating system.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 19 Showing 361-380 of 1,287 reviews
  • Pros mentioned:
    Refresh rate

    Rated 5 out of 5 stars

    Sony Bravia X90K

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Bravia X90K is a great value tv especially if you can catch it on sale. The refresh rate and color accuracy are great as far as my untrained eye can tell.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SkylerL, Awesome! We are so glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    excellent

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Loved this tv…great quality picture and sound. I always choose sony over any brand because of the quality.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Our entertainment every day, every month.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love this TV. It has a beautiful picture. Crysal clear. Good sound. We are older and this is our entertainment.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Mr

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Terrific model. Picture is sharp. I have many TVs from Sony and Samsung. Sony wins hands down. Very bad luck with Samsung!!! My go to is Sony!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Kds128, We are glad that you like the picture quality of your new Sony BRAVIA smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A true leader in tvs

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony is still the flag ship ,excellent tv with beautiful deep pics .the colors are deep making the picture more lifelike .i am Completely satisfiedthank , you Sony,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello chromebook, We are glad that you like the picture quality of your Sony BRAVIA and that you are completely satisfied with the unit. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Woo hoo ! Sony has done it again

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sharp, clear picture. Best TV I have ever owned. Great quality. Would recommend to someone like myself who is on a budget. Clear Pixels!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Bamafan75, We are thrilled to hear that your Sony BRAVIA is the best TV you have ever owned. You chose the best TV brand. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Definitely recommend!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is great! We watch a lot of tv and movies, the picture is fantastic. We also play video games daily and it looks great on the screen.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichelleG,
      Awesome! We're glad to hear that we were able to give you a good match for your viewing and gaming needs. Your satisfaction with your new TV is greatly appreciated. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Wow

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV .. awesome color.. well worth it .. usually am a Samsung guy... But this is surprisingly good

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and actually the TV speakers are really good even tho we purchased a Sony sound bar just for a little more detailed sound affect.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LindaW,
      Awesome! We're really glad you like the exceptional picture and sound quality of your new TV. Adding a Sony soundbar to the TV for an immersive audio experience is definitely great. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! - Kris Sony_US

  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    Excellent TV!!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Well worth spending the extra. Did not get caught up with something cheaper. You’ll get what you paid for. This tv is well worth the price and you won’t regret it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello K2fourskins, We are glad you now have an excellent smart Google TV. With BRAVIA X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best picture for the best price.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality on this TV is stunning. This is the second one I purchase and didn’t think of any other tv because I already had it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatriciaR, We are glad that you like the picture quality of your new Sony BRAVIA smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Your continued support means so much to us. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Another Great Sony Product

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony does it again! This great BRAVIA LED TV displays Full HD picture, great contrast, and deep sound! You will not be disappointed!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Armando, We are glad to hear that! With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Sony won't let you down. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Overall satisfied

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Husband loves this smart TV. It has good picture quality, sounds good, and can play all our apps. We got a swivel mount that sits on our TV stand that tilts and swivels R or L, with good range of motion. It created the theater height we needed since we couldn't wall mount and the TV stand didn't support a 65" TV base. Adjustable brightness and features. Got a power surge protector strip added since we get power surges in our area.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Susie,
      Awesome! We're happy to hear your husband loves the X90K TV. Nice to know your satisfaction with the amazing picture, sound, apps and overall performance of your new TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV, everything you need for a decent price.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the quality picture, price is just right, and the best buy crew in Williamsburg, VA did a great job. I was in and out within 20 minutes.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi chalmersJa, We are glad that you love the quality of your new Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Just go for it without a second thought...

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is a game changer. I love the quality of picture. Sound is magnificent. Please go for it, if you really thinking about a super deal.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PremPrakash, We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great value

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture quality and ease of the menu. Use it for steaming and gaming ps5. Great TV

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV Bravia 65 inch x90k

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best tv I’ve ever had going from a fire tv to this with having a PlayStation 5 i absolutely love this tv thank you so much I’m very happy :)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi neo189634, Thanks for sharing your awesome experience with your Sony BRAVIA. We are glad that you absolutely love your new Sony smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good product

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv Is over the top, it gives you clear quality picture and sound. I will recommend it to anyone.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv quality and image is really good. I would definitely recommend this tv

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good TV Bravia

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture, easy settings. Not real good for fast montion like sports, but acceptable. Sound is good, but i swithed tonsurround sound for movie affects.

    I would recommend this to a friend
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