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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 1288 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are enthusiastic about the 65" Class BRAVIA XR X90K LED 4K UHD Smart Google TV's picture quality, vibrant colors, and ease of use. Many also praise its performance for gaming and the smooth viewing experience offered by the high refresh rate, while some found the price to be reasonable. However, a few users noted issues with glare, the remote control's functionality, and occasional blooming in dark scenes. Some also experienced internet connectivity problems and slowdowns with the operating system.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 1,288 reviews
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Best tv i have.

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing, i been using this tv for a few month now and i love it. Good quality and easy to use

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GracieC, We're glad that you like the quality and ease of use. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality
    Best Buy Employee

    Rated 5 out of 5 stars

    X90K

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    Best Buy Employee
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    "This TV surpasses all my expectations! After upgrading from an 8-year-old Vizio, I'm amazed by the superb image quality. While the sound is decent, I prefer using a sound bar, so it's not an issue for me. Overall, it's an excellent purchase, especially if you can snag it on sale."

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Tv choices

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Needed a new tv and this one is great. Large sized great picture. Excellent price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Diane, We are glad that you now have an excellent smart Google TV. You chose the best TV brand. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Operating system

    Rated 4 out of 5 stars

    Good/Okay

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv but the Os is laggy compared to a normal chromecast or Apple TV. Picture is great but doesn’t offer anything unique.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NickM, Thanks for your feedback and insights. Sony values the opinions of customers and is always striving to provide the best experience possible.  For optimum performance, please ensure that the software is updated. You can also customize the picture to your liking.
      Press the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — the desired option.

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality, Refresh rate

    Rated 5 out of 5 stars

    Best Choice I Made! Worth the ugrade!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased the Sony 65" X90K. I would definitely recommend this tv for any budget price. I would like to say this tv by far has what I needed for my PS5! HDMI 2.1 with 120Hz Refresh rate, VRR, and ALLM, all in one package. Which was a huge improvement from the tv I was already gaming on. IMAX Enhanced feature as well as Dolby Vision for watching content in the best quality it can deliver. So much more. As with any new tv initial setting up tv was alittle troublesome at first. Once set up is complete thats where you can see the benefits of what this tv can offer. This tv may not be for everyone so do more research before buying. I would like to thank Best Buy Associate member ID #4578257156 for helping us on 12/03/2022.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ghost13187,
      Awesome! We're glad to hear we were able to give you a good match for your viewing and gaming needs with your new TV. Nice to know your enjoyable shopping experience. We're sorry, if you've experience difficulties in setting up the TV for the first time. Great to know it is all good now. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony XR Full Array

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony processor holds true to its name. The picture quality is absolutely stunning, like seriously mind-blowing. The dimensions are just perfect very slim giving you that immersive viewing experience without being too overwhelming. It's like having a mini theater right in your living room!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product sounds amazing with my Sony soundbar

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound. Easy set up even for low tech consumers. So many options to explore! Excellent customer service.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WTMTNFOX, We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Operating system

    Rated 3 out of 5 stars

    Issues

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Quality, sound & picture seems to be good. But the android (google tv) operating system seems to be have a lot of issues. It also doesn't have enough internal memory, constantly getting low storage messages. Installed a thumb drive and it only helps with the very few apps that you can actually move to it. Very annoying. 3 stars because of these problems.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IsraelF,

      We are sorry to hear that you are having issues with your Sony BRAVIA TV. Please make sure your TV is up-to-date to improve its performance and resolve any possible software-related issues: https://helpguide.sony.net/tv/jusltn1/v1/en-003/08-01_02.html. Despite your concern, it's good to know that you still like your new TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place.

      We take all user input seriously and will make sure your comments reach the appropriate person. Should you need further assistance, you can email us at [email protected].

      Sincerely,
      Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65 " Samsung Smart TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So happy I bought this TV in December after Christmas. My old smart TV was only 4 years old but stopped working, This TV has a beautiful picture and wonderful features. My salesman at Best Buy was so patient and answered all my questions. The technicians that delivered and set up were so wonderful. I recommend Best Buy and this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the 5-star review! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We appreciate the recommendation and thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfection as only Sony can provide

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The clarity of the picture is comparable to other brands higher end models. It’s a pleasure to watch and own. In the year I’ve had it, not one issue. It stands on its own against its peers of higher quality and price. It’s a SONY enough said

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Very Satisfied!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very clear and crisp picture! Colors are amazing!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardS,
      Many thanks for the 5-star rating! Your satisfaction with the overall picture quality of your new TV is greatly appreciated. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Product Review Sony 65" Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    after careful research and deliberation we chose this tv and it was the perfect decision for us. Great salesperson and he was very knowledgeable and answered very question and concern we had. We are very pleased with our purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello LesleyParker, We are happy to hear that you are very pleased with your purchase. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. It's great to hear that you were assisted well by our local dealer. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The best buy that I ever purchase from Best Buy

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony TV is outstanding. It should’ve been cool picture perfect the 65 old lad is everything. It seems beautiful TV shows beautiful movies. What a delight to have in the smart TV apps are perfect.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MusicBest, We are glad that your new BRAVIA is the best TV you ever purchased. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Go Bravia !!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the Bravia, Great Picture!! I'm done with Samsungs.. I Added a Sony sound bar as well. Antenna, satellite, and internet connections were so easy, less than 10 minutes for all.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's awesome, JayB! We're glad to hear that you are impressed with your new Sony X90K 4K LED TV. With the X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony and enjoy! - Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Samsung TV

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had for almost 2 years and it has been a great TV. Beautiful picture

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Yuri sold me a awsome Sony TV!

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Yuri helped me get a amazing Sony gaming TV. I have a ps5. It looks amazing! Sounds as great. Thank you Yuri for amazing service.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony does it again!

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic picture, the apps work great. Minimal updates have had it for almost year with only 1 or 2 updates and has preformed well over all.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Klady, We are glad that you like the picture quality of your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Your continued support means so much to us. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is great, Picture is awsome & volume is loud. Our customer service employee was great. It looked like it was training someone, he did great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KaliiB, Awesome! We're glad that you like the picture and sound quality. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We appreciate the recommendation and thanks for choosing Sony! -Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    No regrets

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The quality definitely worth the price of the TV, initially went to Best Buy to get a cheaper TV and ended up with this one , no regrets

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Vashani,

      Fantastic! You've made a great choice! We are truly delighted to know your satisfaction with the amazing quality of the XR65X90K for its price. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you very much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

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