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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 1287 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are enthusiastic about the 65" Class BRAVIA XR X90K LED 4K UHD Smart Google TV's picture quality, vibrant colors, and ease of use. Many also praise its performance for gaming and the smooth viewing experience offered by the high refresh rate, while some found the price to be reasonable. However, a few users noted issues with glare, the remote control's functionality, and occasional blooming in dark scenes. Some also experienced internet connectivity problems and slowdowns with the operating system.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 21 Showing 401-420 of 1,287 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. bought soundbar and subwoofer also. Great sound for movies and football. Excellent picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Maytag, We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Your continued support means so much to us. Thank you for choosing Sony! Enjoy your movie nights! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Gifted

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and was a housewarming gift for our daughter on moving into their new house

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    I'm pleased.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture - still learning how to use its many, many features. Simple to set up for basic use, however.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jasensei,
      Awesome! We're delighted to hear your enjoyable experience with the amazing picture quality of your X90K TV. You may find this link helpful about the featured functions for BRAVIA with Google TV: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90k/articles/00256290

      In case you need help with the TV, feel free to contact us by sending an email to [email protected] with the following:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    SONY 65" tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv can get really bright, but you can always dial down the settings. 4k is pretty good, and I had it plugged to my Xbox Series X for my gaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MDOMINGO,
      Perfect! We're really happy to hear your enjoyable viewing and gaming experience. Nice to know you like the 4K features and settings where you can change/customize the picture quality according to your preferences. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Product Fantastic Price

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic picture at a great price. Best Buy associates were very helpful and were able to answer all of our questions.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ElleG, That's brilliant! Thank you for giving the product a perfect rating! We're glad that your investment is worth it! It is amazing to hear you like the superb picture quality of this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for sharing this incredible feedback and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good TV that doesn't disappoint.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good TV that doesn't disappoint. The set up is simple and the picture is very good for what paid for it. The room it is in isn't very big so 65 inch was the way to go (even when tempted by larger TV's). I'd buy it again

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sterph,

      Awesome! We're glad to hear that you like the picture quality of the TV for your room. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65 inch

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Clear picture quality. The sound is great and the internet connection is strong.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality
    Cons mentioned:
    Blooming

    Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. Had the x900h. This is much brighter and less blooming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Shamrck1973,
      Many thanks for the 5-star rating! We're happy to hear your satisfaction with amazing picture quality of your new TV. This is definitely a great choice for TV upgrade. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! - Kris Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Best Value for the Money

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of the best decisions I made was to buy a Sony Bravia. Colors are rich experience.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Solid TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good TV with solid picture quality. Much improved vs my prior Sony XBR (2015). Integrates well with PS5 and Sony soundbar

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarcL
      Thank you so much for such a great review! This is definitely a great choice for an upgrade. Here at Sony, we always strive to deliver the best quality with your products. Your satisfaction with your new TV is greatly appreciated. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting Sony! - Kris Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Full array is perfect for a bright living room

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not kidding when this tv dropped from 1500-999.00 I jumped on it , it’s so bright that outside light or ambient , is irrelevant

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KennethS, we're glad your are enjoying our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony is the best

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony is the best it matches great with my ps5 and Sony receiver

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality TV especially for those who want to play video games or watch movies. Great brightness, colors and audio system

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RenanR, Thanks for sharing your experience. We are glad that you like the quality of your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Review

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve had this tv for over a year now. It’s great. It works with Apple home.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Exactly the product I was looking for, no issues, top notch quality! The service was quick and hassle free. Thank you!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PratikK, We are glad that you now have the exact smart Google TV that you were looking for. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. It's great to hear that you were assisted well by our local dealer. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible picture, intuitive. They just don’t make them by better.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Internet connectivity

    Rated 4 out of 5 stars

    Better than J series

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my second Sony in the last year. My J series died within 7 months. It would constantly disconnect from the internet. Didn’t matter that it was hard wired. WiFi would do it as well. Then it had white ghosting images in dark scenes. I was Skeptical buying another Sony but this K series seems to be just fine. Really good picture and dark scenes. Especially connected to a PS5. I’m actually getting the 75” version next week to replace a Vizio. Do overall I’m happy and having the Total Tech service through Best Buy has been great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi The8erOne,
      Thank you for your time writing this review. We greatly appreciate how much you are enjoying your new X90K despite of what happened on your other Sony TV. May we contact you to help and get more information with your J series TV? If so, please email the below information to [email protected]:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We are looking forward to your next purchase and thank you so much for trusting Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Mr.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall this Sony 65' television has acsharp picture and operations as described in the ad. I would recommend this product.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Tina, We are glad that you like your new Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia tv

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony Micro LED STUNNING picture quality. Outstanding performance. Great for the man cave. 5 thimble up

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Steve, We are glad that you now have an stunning smart TV for your man cave. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very good

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect for us in our family quality is great and I would have not went with another brand

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's awesome, Satisfi! We're glad that the entire family is enjoying the new Sony X90K 4K LED TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Craig Sony_US

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