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Customer Ratings & Reviews

Your price for this item is $259.99
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Customer reviews

Rating 4.7 out of 5 stars with 1288 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are enthusiastic about the 65" Class BRAVIA XR X90K LED 4K UHD Smart Google TV's picture quality, vibrant colors, and ease of use. Many also praise its performance for gaming and the smooth viewing experience offered by the high refresh rate, while some found the price to be reasonable. However, a few users noted issues with glare, the remote control's functionality, and occasional blooming in dark scenes. Some also experienced internet connectivity problems and slowdowns with the operating system.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 22 Showing 421-440 of 1,288 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very good

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect for us in our family quality is great and I would have not went with another brand

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's awesome, Satisfi! We're glad that the entire family is enjoying the new Sony X90K 4K LED TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good value TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent images in a variety of conditions from bright sunlight to darkness. Remote control is easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MaryannR, We are happy that you like the picture quality and remote control of your Sony BRAVIA TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible picture, intuitive. They just don’t make them by better.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Mr.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding quality and color with wonderful and all the qualities you need and or want in a large screen TV. Highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnY, We're happy to hear that you are enjoying the the TV quality. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this TV to replace an older Sony 65 inch smart TV. The picture is noticeably brighter and more defined.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cubsfan,
      This is definitely a great choice for a TV upgrade! Your satisfaction with amazing picture quality of your new TV is greatly appreciated. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Have always liked Sony products and this one has not disappointed in the least. Great picture and graphics.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CharlesP, We are thrilled to hear that you like the picture quality of your new Sony BRAVIA smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Your continued support means so much to us. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV for price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Only had it for three weeks but it works great, picture is very good with excellent color and sharpness. Excellent value for price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DarcyH, Perfect! Thank you so much for sharing your experience so far with your new BRAVIA XR X90K TV! We are extremely pleased you are enjoying the top-notch picture, especially the excellent colors and extraordinary sharpness of this great TV. We always strive to deliver the best picture quality with our TVs. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for purchasing the 65" X90K and giving the product a perfect rating! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    bravia 65 inch

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    very clear picture the only thing about this tv is when you pause something and start it again is the sound has to catch up

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SherryR,
      Thank you for the 5-star rating! We're glad you like the picture quality of the X90K. However, we are sorry if you are experiencing audio delays after pausing a video. Please make sure that the TV software is updated as it includes key features, applications, bug fixes, and feature improvements.

      There are a number of circumstances that can cause the audio and video to be out of sync or audio delays.
      - If watching a TV program, it could be the broadcast itself or a bad connection between your cable/satellite set-top box (if applicable).
      - If a DVD or Blu-ray Disc player is connected, a poor connection or the disc itself could be the cause.
      - When connected to a home theater system with a digital optical cable, then there may be an audio delay that requires a manual adjustment on the home theater system. There may even be a setting on the TV itself causing this issue.
      - If the TV is connected to a soundbar or home theater system (with an HDMI cable or optical cable), the sound may be delayed due to audio processing delays in the soundbar or home theater system. In such cases, there are no issues with the TV speakers.

      You may try some solutions on this link on how to troubleshoot audio delay issues with the TV: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90k/articles/00026069

      May we contact you to help? If so, please email the below information to socialsupport@am.sony.com:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks again for purchasing Sony! - Kris Sony_US

  • Best Buy Employee

    Rated 4 out of 5 stars

    Sony the one and only

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    Best Buy Employee
    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the tv and the quality!! Thanks bby If you see this review check it out for yourself and add a Sony tv to your living room. Cheers

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like the tv has an excellent picture was hard to use the remote at first just needed a little time to get used to it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AudreyK, We are happy that you like the picture quality of your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony wins again

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture, great sound out the box, setup was super fast and easy. All the apps you've grown to love right at your fingertips!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Robert,
      Thank you for the continued trust you have put in our brand! Your satisfaction drives us to keep doing what we do. Great to hear you are enjoying the outstanding picture, sound, easy setup and use of apps with your new TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My New TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Picture and easy to use! Sony is a brand I have used for many years and it has been reliable.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello HappyFamily, We are happy that you like the picture quality of your new BRAVIA TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Enjoy your movie nights. Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality, Refresh rate

    Rated 5 out of 5 stars

    Perfect for gaming

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great color and picture. 120hz perfect for xbox and playstation. A true gem.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Alba,
      Thank you for such a great review! We're glad that we were able to give you a good match for your viewing and gaming needs. Nice to know how much you are enjoying the incredible color, picture quality and refresh rate of your new TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Simple

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality and easy to use/setup. Directions were clear conscise and helpful. Owned a month now and no complaints!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EricC,
      Thank you for sharing your great experience so far with your X90K TV. Great to hear you like the exceptional picture quality, easy setup and use with the unit. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Price

    Rated 5 out of 5 stars

    My Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great price for a great TV. I really enjoy sitting and watching. I am considering buying a second TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VictorD, That's awesome! We are glad that you really enjoy sitting and watching with your new Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Product

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My first Sony Tv after buying their products for years. Super satisfied with the picture quality when watching movies and sports.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's wonderful, Juan! We're glad that you are impressed with your new Sony TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We appreciate the recommendation and thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Works amazingly with ps5

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was actually surprised at how much better the picture quality was compared to my previous 4k tv, especially with the ps5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi John,
      Awesome! We're delighted to hear your enjoyable viewing and gaming experience with your new TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Refresh rate

    Rated 5 out of 5 stars

    Quality is great

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Always wanted a 120hz tv with hdmi 2.1 and I’d say this is a good overall tv for watching movies, sports and playing video games

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Anthony,
      Awesome! We're really glad we were able to give you a good match for your viewing and gaming needs. Your satisfaction is our top priority. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m very happy with the purchase of this television. The picture is excellent and I like the functionality!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MarlinC, We are glad that you are very happy with your new Sony TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    I love this TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing Features and Such a great picture whether you are playing games or just watching tv or a movie.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidB, We are thrilled to hear that you love your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US