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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 1287 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are enthusiastic about the 65" Class BRAVIA XR X90K LED 4K UHD Smart Google TV's picture quality, vibrant colors, and ease of use. Many also praise its performance for gaming and the smooth viewing experience offered by the high refresh rate, while some found the price to be reasonable. However, a few users noted issues with glare, the remote control's functionality, and occasional blooming in dark scenes. Some also experienced internet connectivity problems and slowdowns with the operating system.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 23 Showing 441-460 of 1,287 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV i’ve ever owned, picture is amazing and it sounds amazing. 100% recommended.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TylerC, We are glad to hear that your Sony BRAVIA is the best TV you have ever owned. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Your continued support means so much to us. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome tv. Hooked up the ps5 with it and it works great with it. Can use tv remote to control ps5 too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Alvaroh2010,
      Thank you so much for taking the time to leave an excellent rating! We're really glad we were able to give you a good match for your viewing and gaming needs. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color
    Best Buy Employee

    Rated 5 out of 5 stars

    Beautiful

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    Best Buy Employee
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of the best led tvs I’ve seen the full array led puts the brightness to another level and lets it be dark where it needs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you so much for such a great review, Rtugg! We're really glad that you are impressed with the picture quality of your new Sony TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Get a Bravia!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m very happy with my new Bravia. Picture and sound are fantastic. Video games look and play extremely well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardP, We are glad that you are very happy with your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I did a lot of research before buying this TV and for the price, I don' think you will find a better TV. Simply stunning!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AndrewO, Great! We're glad that you are enjoying your new TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV!

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV, great quality and picture is just perfect. You won't regret it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Valerie, we're glad you like the picture quality of our product! With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your recommendation and for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the best tv I have bought I love all of the features it has and the sound and picture quality are phenomenal

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello BAM0318, We are glad to hear that your new Sony BRAVIA is the best TV you have bought and that you love all of its features. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv is awesome

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is great awesome purchase at a great price. Saw Ted Lasso the kther day and was shocked at the details

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chris, We are glad that you like your new Sony BRAVIA smart TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A great investment. Picture is great! You won't be sorry!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Replacement for a TOL 52” Sony from 2008

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Another great Sony TV. Only nitpick is no backlighting on the remote, but its not really a dealbreaker. Picture is awesome!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertA,

      Thank you for the purchase and we're glad to hear that you like the picture quality of the TV. Your feedback regarding the remote control is greatly appreciated. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is very the best ever amazing audio features and its very huge.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65 inch

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture!I thought it would be too large for my living room. I sit 16 feet from it but I love having a large Tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JudithB, Awesome! We are glad to hear that you are enjoying your new TV's picture! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic picture. The tv itself is deeper than I expected. Not the best for wall mounting

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rdh684, We are glad that you like the picture quality of your new Sony BRAVIA smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. We take all user input seriously and will make sure your comments reach the appropriate person. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Invest in a "Sound Bar"!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The 65"in TV has a great picture. However, the unit should come with a "Sound Bar"! My previous unit was connected to my Sony Receiver which generated excellent sound reproduction.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HowardM,
      Thank you for your time writing this review! We're glad to hear you like the amazing picture quality of your X90K TV. Connecting a Sony audio system to the TV is a great addition for an immersive sound experience. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We appreciate your feedback and thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Televison Quality

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great television with unbelievable quality of picture.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good tv happy with purchase. Excellent picture. Menu gets a little bit to get used to. Do not like the lack of printed instructions on line manual is to generic and hard to navigate.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaeE, We are glad that you are happy with your new Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Sorry to hear about your concern. We take all user input seriously and will make sure your comments reach the appropriate person. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sleek and Sheek

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality. Love the channels that come with the tv. Slim design is perfect.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      H RocioV, We are glad that you like the picture quality and love the channels of your new Sony BRAVIA smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    10/10 TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    High quality imagery especially with the PlayStation 5. Easy to use & great interface.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EdwardT,

      Thank you for the 5-star rating! We're glad to hear that you're enjoying the television for your gaming experience. We're also happy that you had an easy time setting up the TV and liked the interface. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony and have a nice day!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Purchase

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is amazing! The sound is awesome! I love this TV.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So amazing, great for my PS5 and even my switch. We have loved the tv and the sound is awesome.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanielM, we're glad you are enjoying our product. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing SONY! ~Earl sony-global

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