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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 1287 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are enthusiastic about the 65" Class BRAVIA XR X90K LED 4K UHD Smart Google TV's picture quality, vibrant colors, and ease of use. Many also praise its performance for gaming and the smooth viewing experience offered by the high refresh rate, while some found the price to be reasonable. However, a few users noted issues with glare, the remote control's functionality, and occasional blooming in dark scenes. Some also experienced internet connectivity problems and slowdowns with the operating system.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 24 Showing 461-480 of 1,287 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony is the best.

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture and sound quality are perfect. Easy to navigate throught the menu. Easy to connect to WIFI.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ahmed,
      Awesome! It is our pleasure to hear your valuable feedback. We're really glad you like the incredible picture, sound, easy menu navigation and network connectivity of your new TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for trusting SONY! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent t.v Colors are amazing and vibrant best t.v I've ever had.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Grat tv.. picture A+....will recommend to family and friends

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture for action

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, especially for sporting events and action. Doesn’t wash out in the afternoon

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Steve, We are glad that you are enjoying your new Sony BRAVIA especially when watching sporting events and action. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome tv. Amazing quality in the colors and the shades of blacks. Couldnt be happier

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkM, Great! We're thrilled to hear you like the overall picture quality of your Sony X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Susan

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it great picture nice screen size customer service was fantastic delivery was good

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SusanR, We are glad that you love the picture quality of your Sony BRAVIA TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. It's great to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravo Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I absolutely love this tv!!! The best color! I’m very happy with the quality of this tv! Sony never disappoints.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RuthannP, We are thrilled to hear that you absolutely love your Sony BRAVIA 4K smart Google TV and very happy with its quality. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Awesome Tv

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv for streaming, gamining We haven't had any issues just a great tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MDP51,
      Nice! We're truly happy to hear that you are very much pleased with the streaming feature and gaming experience with your new Sony - 65" Class BRAVIA XR X90K 4K HDR Full Array LED Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! - Marco Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far one of the best tv I’ve purchased so far, Best Buy was great in helping with this purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BoopsLG, That's great! We are glad that your new Sony BRAVIA is one of the best TV you have purchased. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. It's great to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Incredible picture.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice picture! Easy streaming process. Would recommend a sound bar if your tv is in a larger room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KeithsC, We are thrilled to hear that you like the picture quality of your new Sony BRAVIA smart TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Happy with my purchase

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The colors, everything about this TV makes the price worth it.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love this Sony Bravia tv!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    good size, great picture and sound! I highly reccommend Sony!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Exceeded my expectations

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really like the picture. Better than my previous TV by a long shot. And the speakers have exceeded my expectations.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MrCSr, Fantastic! We're pleased to hear that the picture and sound quality has exceeded your expectations. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good value

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Good price for a newer technology with a better picture than what we had previously.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DarinJ, We are happy that you like the picture quality of your new Sony BRAVIA smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Purchases ever!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    By far the best TV that our family could have purchased. We are so happy with our new beautiful TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cherelle, We are glad that you are so happy with your new beautiful Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV and its features!! Colors are bright and picture is sharp!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello NaomiG, We are thrilled to hear that you love your Sony BRAVIA smart TV and its features. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We really like our new Bravia. Very good and easy process. Sales person was very knowledgeable and helpful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RogerJ,
      Thank you for such a great review! We're really glad to hear your enjoyable shopping experience and how much you like your new TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Purchase

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome product, definitely worth the money and the quality

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love my Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, great sound, gread value. This is my second Sony TV in the family and we love them.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello KimberlyD, We are thrilled to hear that you love your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    411

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really nice picture,wish it had a numeral number on control

    I would recommend this to a friend
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