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Customer Ratings & Reviews

Your price for this item is $259.99
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The comparable value price is $1,299.99

Customer reviews

Rating 4.7 out of 5 stars with 1288 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are enthusiastic about the 65" Class BRAVIA XR X90K LED 4K UHD Smart Google TV's picture quality, vibrant colors, and ease of use. Many also praise its performance for gaming and the smooth viewing experience offered by the high refresh rate, while some found the price to be reasonable. However, a few users noted issues with glare, the remote control's functionality, and occasional blooming in dark scenes. Some also experienced internet connectivity problems and slowdowns with the operating system.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 25 Showing 481-500 of 1,288 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is everything all in one. Amazinf picture quality abd plenty of features. Best bang for buck.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jetpipe,
      Terrific! We're glad to hear we were able to give you a great deal. Nice to know you are enjoying the amazing picture quality, features, and overall performance of your new TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    411

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really nice picture,wish it had a numeral number on control

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65" Sony TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Pictures quality is great. Sound is better than expected but does not compare to a high quality sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Fishman804, We are glad that you like the quality of your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Durga

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great colours and audio.. easy to install on wall and easy navigation to Apps already installed...

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DurgaV,

      Awesome! We're glad to hear that you like the picture color quality and sound of the TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Picture Quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and quality. The size is perfect for the space. Overall very happy!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EricT, Perfect! We're very happy to hear you like the great picture quality and good to know that the size fits perfectly in your space. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65" SONY BRAVIA X90K

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its just amazing,bright colors 4k resolution its all i wanted highly recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GermanA, We are glad that you now have an amazing smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After looking for months for the right television this model was absolutely the right choice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TayB,

      Awesome! We're glad to hear that you like your new Sony television. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Anita Latcha

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my TV. It meets all my expectations. So easy to watch my favorite shows and movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ANITA, We are thrilled to hear that you love your new Sony BRAVIA TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy your movie nights! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony for the win

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely beautiful picture. Fast interface. Couldn't ask for a better TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cliwr,

      Awesome! Thank you for reaching out to us today. We're always happy to hear from you. We're glad to hear that you like the picture quality and user interface of the TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV and Size.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is great for sports, movies, and video games. No screen lag or motion blur.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PCBuilder, Perfect! Thank you so much for giving the product a perfect rating! We really love to hear you are having an enjoyable experience with your BRAVIA XR X90K, especially when watching sports, movies, and playing video games. It's amazing to know you like the exceptional picture quality. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best picture on a tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    One of the best picture quality on a tv I’ve seen. Sony never seems to disappoint

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JackieJ,

      You made the right choice! We're thrilled that you are enjoying the picture quality of the TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    .

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had it for almost a year now an it works great! Great picture!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kernsj8879, nice! We're glad you like the picture quality of our product. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your recommendation and for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony does it again

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality as usual from Sony. Picture is clear and the speed is exceptional.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nast36, We are thrilled to hear that you like the picture quality of your new Sony BRAVIA smart Google TV, as well as its performance. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it and my ps5. They are perfect together. The picture is amazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NicholasS, That's awesome! We are happy that you now have a perfect smart TV for your PS5. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Your continued support means so much to us. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality
    Best Buy Employee

    Rated 4 out of 5 stars

    Good picture

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    Best Buy Employee
    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Solid TV. Going up to the full array makes a world of difference when you actually get it in your home.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    4K looks so good

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great looking tv, mounted on my wall without issue. Picture quality is fantastic!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FanOfTech,
      Thank you so much for such a great review! We're thrilled to hear your enjoyable experience with the amazing picture quality of your new TV. Nice to know how TV is perfectly mounted to your wall. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Picture Clarity

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is clear as long as it is being viewed from 15 feet or less. Beyond that it is not crisp enough.

    No, I would not recommend this to a friend
  • Best Buy Employee

    Rated 5 out of 5 stars

    11/10

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    Best Buy Employee
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv for the price. Quality is outstanding and the built in spraker are pretty solid.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Connor,
      Thank you so much for such a great review! We're glad we were able to give you a great deal. Nice to know you are enjoying the outstanding quality and built-in speakers of your new TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Vivid picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Impressive Google TV with clear, sharp, bright picture and great sound. Absolutely love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JulianN, We are glad to hear that you absolutely love your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality. Smart TV features and apps are user friendly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SamsungGalaxy20FE, We are glad that you like the picture quality, smart TV features and interface of your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US