Early Black Friday DealsNew Doorbusters through SundayShop now

Skip to content
Gift Ideas
Main Content

Customer Ratings & Reviews

No content
  • Front. Sony - 65" Class BRAVIA XR X90K LED 4K UHD Smart Google TV - Black.
  • Angle. Sony - 65" Class BRAVIA XR X90K LED 4K UHD Smart Google TV - Black.
  • Left. Sony - 65" Class BRAVIA XR X90K LED 4K UHD Smart Google TV - Black.
  • Back Zoom. Sony - 65" Class BRAVIA XR X90K LED 4K UHD Smart Google TV (2022).
  • Remote Control. Sony - 65" Class BRAVIA XR X90K LED 4K UHD Smart Google TV - Black.
  • Alt View 1. Sony - 65" Class BRAVIA XR X90K LED 4K UHD Smart Google TV - Black.
  • Alt View 2. Sony - 65" Class BRAVIA XR X90K LED 4K UHD Smart Google TV - Black.
  • The text on the image is as follows: "USE 1 uB 2 SV 500 mA MAX SV 900 mA MAX DIGITAL AUDIO OUT (OPTICAL) VIDEO IN S-CENTER VIOKO ALCHO La SPEAKER IN HOMI IN 1 -D -D 2 3 eARC/ARC) 4K 120 Hz) LAN REMOTE RS-232C IR IN 03987601 T >P CABLE/ TNT ANTENNA 1 Dutbs Dolby vision Dolby Atmos Dolby Audio and the double . symbol are trademarks of Dolby Laboratories Licensing Corporation Manufactured under license from Dolby Laboratories Confidential unpublished works. Copyright C 1992 Dolby Laboratories All rights reserved. For DIS playback see <http://patents-ds.com>."
  • Alt View 11. Sony - 65" Class BRAVIA XR X90K LED 4K UHD Smart Google TV - Black.
  • Alt View 12. Sony - 65" Class BRAVIA XR X90K LED 4K UHD Smart Google TV - Black.
  • Watch what you love - at the Best Buy Lab video 1 minutes 03 seconds
  • Experience lifelike entertainment - at the Best Buy Lab video 0 minutes 51 seconds
  • BBY Overview - Sony BRAVIA XR TVs for Gaming video 2 minutes 09 seconds
  • Sony X90K Product Video video 2 minutes 44 seconds
  • Sony Processor XR Video video 1 minutes 30 seconds
  • Sony BRAVIA CAM Video video 1 minutes 53 seconds
  • Sony BRAVIA CORE Video video 0 minutes 15 seconds
  • X90K Overview video 5 minutes 35 seconds
  • Sony - XR Triluminos Pro Product Overview Video video 2 minutes 52 seconds
  • Sony - Cognitive Processor XR Product Overview Video video 1 minutes 22 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Safely Unbox Your Sony TV video 2 minutes 29 seconds

Sony - 65" Class BRAVIA XR X90K LED 4K UHD Smart Google TV (2022)

Model:
XR65X90K
SKU:
6499801
Your price for this item is $259.99
Clearance
The comparable value price is $1,299.99

Customer reviews

Rating 4.7 out of 5 stars with 1287 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are enthusiastic about the 65" Class BRAVIA XR X90K LED 4K UHD Smart Google TV's picture quality, vibrant colors, and ease of use. Many also praise its performance for gaming and the smooth viewing experience offered by the high refresh rate, while some found the price to be reasonable. However, a few users noted issues with glare, the remote control's functionality, and occasional blooming in dark scenes. Some also experienced internet connectivity problems and slowdowns with the operating system.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 26 Showing 501-520 of 1,287 reviews
  • Pros mentioned:
    Picture quality

    65" Sony TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good TV, Dependable, Excellent picture, Surprisingly good sound coming from the TV. Haven't connected the extrnal sound bar and speakers yet.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello GaryG, We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Price

    Great full array tv

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Is a great tv at this price point . Decided to spend up for Samsung Neo QLED

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SueT, Thank you for giving the product a perfect rating! We're glad that your investment is worth it and you are having an enjoyable watching experience with this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Incredible picture!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful TV! Works flawlessly with a Sony sounbar. Delivery was smooth. Couldnt be more pleased.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnthonyR, We are glad that you are pleased with your new beautiful smart Google TV. With BRAVIA X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Bob

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture… nothing to complain about as it fits well and it doesn’t have reflective glare

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      H RobertK, We are glad that you like the picture quality of your new Sony BRAVIA smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Vincent Sony_US

  • Great.

    |
    |
    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I use this TV to watch streaming services and play PS5, super happy with it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChadR, We are glad that you are super happy with your Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy your games! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Great

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and above average features. You must log in to Google to use apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Craig, we're glad you like the picture quality of our product! With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The color and picture is great and sound is good without a sound bar very happy with it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      H DianeH, We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. It's great to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Good upgrade from older models

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I upgraded to this tv from an older Samsung and the quality is great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Daniel, We are glad that you like the quality of your Sony BRAVIA 4K smart TV. You chose the best TV brand this time. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Great TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and dound. Geek Squad guys were so expert at tunin the picture and installation.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelG,

      Awesome! Thank you for the 5-star rating and we're glad to hear that you like the picture and sound quality of the TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Great tv

    |
    |
    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is awesome, great picture and is perfect for my ps5.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelcD, That's great! We are thrilled to hear that you now have a perfect smart TV for your PS5. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Enjoy your games! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Love this

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was skeptical about what tv to get but I love this one so much. It is much clearer than my Samsung!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Adub1994,

      You made the right choice with the Sony X90K! With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    the good and the not so good

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The good - an incredible picture, as good as advertized Not so good - It is expensive

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertS, We are happy that you like the picture quality of your Sony BRAVIA TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. We take all user input seriously and will make sure your comments reach the appropriate person. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    SONY TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this sony tv. Excellent picture quality and great experience with the remote.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ray920, We are glad that you love your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Definitely recommend

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Definitely recommend … great picture quality.. of course you’ll need a sound bar to go along

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DeepaliT, We are glad that you like the picture quality of your Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Nice TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Lovely picture. You can see it when you're sitting at a side angle. Very happy with this purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Diane,
      Wow! We're really glad to hear your enjoyable viewing experience with your new TV. Your satisfaction is our top priority. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Great TV!!!

    |
    |
    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv love the image quality and am really satisfied with my purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NicolasG, We are glad to hear that you are really satisfied with your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    WHAT A VIEW!

    |
    |
    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best picture very bright lots of apps to choose from! Just cant go wrong with this tv!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Sony101, We are glad that you like the picture quality and apps of your new Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Great Value

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV and picture quality for the price of this TV being less than half of the OLED options.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CMA22, We are glad that you like the quality of your Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Sony 65”

    |
    |
    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV Excellent picture and sound Sony quality is hard to beat

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NeverAgain, We are glad that you like the quality of your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Tony Soprano would like this TV

    |
    |
    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good quality and solid features. Pairs well with my PS5

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Perfect set up you have there, Himothy! We're glad you are enjoying your Sony TV and PlayStation. Keep your device's firmware up to date to enjoy all their features. Thanks for choosing Sony! -Craig Sony_US

Page 26, Showing 501-520 of 1,287 reviews
Sponsored

People also viewed

  • Sony - 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023)
    Black Friday Deal
    Your price for this item is $899.99
  • LG - 65" Class C5 Series OLED evo AI 4K UHD Smart webOS TV (2025)
    Black Friday Deal
    Your price for this item is $1,399.99
  • Samsung - 65" Class S84F OLED 4K UHD Vision AI Smart Tizen TV (2025)
    Your price for this item is $949.99
    The comparable value for this item is $1,999.99
  • Sony - 65" Class BRAVIA 9 Mini LED QLED 4K UHD Smart Google TV (2024)
    Your price for this item is $2,199.99
    The comparable value for this item is $2,999.99
  • Samsung - 55" Class U7900 Series UHD 4K Smart Tizen TV (2025)
    Your price for this item is $249.99
    The comparable value for this item is $379.99