Early Black Friday DealsNew Doorbusters through SundayShop now

Main Content

Customer Ratings & Reviews

Your price for this item is $259.99
Clearance
The comparable value price is $1,299.99

Customer reviews

Rating 4.7 out of 5 stars with 1287 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are enthusiastic about the 65" Class BRAVIA XR X90K LED 4K UHD Smart Google TV's picture quality, vibrant colors, and ease of use. Many also praise its performance for gaming and the smooth viewing experience offered by the high refresh rate, while some found the price to be reasonable. However, a few users noted issues with glare, the remote control's functionality, and occasional blooming in dark scenes. Some also experienced internet connectivity problems and slowdowns with the operating system.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 27 Showing 521-540 of 1,287 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Purchases Sony

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very satisfied with my new Sony TV. I have 3 large screen Sony Tv,s

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Excellant, We are thrilled to know that you are very satisfied with your Sony BRAVIA TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

    |
    |
    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I got 75 inch Sony tv year ago very good l liked my google tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Eegii, We are glad to know that you like your Sony BRAVIA smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Have two of these tv’s, and love them! Great purchase and great delivery guys.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DeboraS, We are glad that you love your Sony BRAVIA 4K smart Google TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. It's great to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice quality, color, and size of the TV. It looks great in my living room

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NadiyaA,
      Thank you so much for taking the time to leave an excellent rating! We really appreciate how much you like the quality, color, and size of your new X90K TV. Nice to hear how it looks great on your living room. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Perfect resolution

    |
    |
    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV with good resolution. Very good color and display

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DenverB We are glad that you now have a perfect smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy with upgrade

    |
    |
    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the Sony TV. Very good upgrade from my 13 year old Toshiba.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelR, We are glad that you love your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Refresh rate

    Rated 5 out of 5 stars

    Amazing Sony 4K

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Only thing it's missing is the OLED. Android system works perfectly!! 120 refresh is what sold me!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Indigo117, Great! We're pleased to hear that you are enjoying your new TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Samsung S90B

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Samsung S90B picture quality very good, interface takes a little getting used to. Takes a little tinkering with picture adjustments to get the quality you want.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Outstanding TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding Picture. Could not be happier with our Purchase. Best Buy was amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello JulieZ, We are glad that you like the picture quality of your new Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Bravia

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV Great quality Very good Chanel availability

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardW, we're glad you like our product! With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your recommendation and for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Picture

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Picture- Nice sound.....well worth it. have had Sony TVs for years and always a good buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Robert,
      Awesome! We're really glad to hear you are enjoying the incredible picture and sound quality of your new TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for your continued support and for trusting Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia XR X90K

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Brilliant picture and sound quality. Based on quality, this is the best priced Sony TV out there.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NeilO Great! We're glad that you like the picture and sound quality of your TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This replaced our 10 year old Samsung…what an upgrade. Great picture quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LeeMag, We are glad that you like the picture quality of your new Sony BRAVIA smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv ever

    |
    |
    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tbh it’s one of the best TVs I have had before like great everything. Get it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DannyD, We are glad to hear that your new Sony BRAVIA is the best TV you have had. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Open Box - try it.

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good quality for the price. We like what we see.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chipster, We are glad that you like your Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good choice

    |
    |
    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good quality sound an tv picture Avery good service in the place also

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertoF, We are glad that you like the quality of your Sony BRAVIA. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Sony bravia TV

    |
    |
    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful color and display. Perfect match with the PS5

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GianG, We are happy that you now have a perfect smart TV for your PS5. With X90K, you and your husband will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for trusting Sony! Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65" Bravia

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am totally satisfied with this tv....upgraded from a 55" Samsung and it was totally worth it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GaryH, We're pleased to hear that you are satisfied with your purchase. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 65" TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the TV....beautiful picture and great sound. Sony is a great brand of TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello PamG, We are glad that you love your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing tv and good price

    |
    |
    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Worth the purchase def will buy again. It was a huge upgrade from my last tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidM, We are happy that you like your new Sony BRAVIA TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

Sponsored