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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 1287 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are enthusiastic about the 65" Class BRAVIA XR X90K LED 4K UHD Smart Google TV's picture quality, vibrant colors, and ease of use. Many also praise its performance for gaming and the smooth viewing experience offered by the high refresh rate, while some found the price to be reasonable. However, a few users noted issues with glare, the remote control's functionality, and occasional blooming in dark scenes. Some also experienced internet connectivity problems and slowdowns with the operating system.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 28 Showing 541-560 of 1,287 reviews
  • Rated 3 out of 5 stars

    Local dimming not as good as last year's X90J

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Compare to X90J 2021, the local dimming isn't as good and there is more blooming around bright object. It's still a very good tv at this price level, $999 for 65 inch full array LED but no mini LED.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DaveMN, We're sorry to hear about your issue with this BRAVIA XR X90K Full Array LED TV. We apologize for the inconvenience. Please restart the TV to isolate the issue. Restart the TV with the supplied remote control (easiest):
      Press and hold the POWER button until a menu appears → select Restart
      Press and hold the POWER button until Power off appears on the screen.

      If you are unable to resolve your concern, please press the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — the desired option.

      In any case that you need our assistance, please email the below information to [email protected] or chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the XR65X90K:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65" screen.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and fantastic sound. Theater viewing in your home.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatriciaG,

      Amazing! We're thrilled that you are enjoying the sound and picture quality of the TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding picture and easy interface. I would strongly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BarryD, Choosing this TV will definitely be worth it! It's wonderful to hear you're having an enjoyable watching experience with your BRAVIA XR X90K. We're also delighted you like its superb picture and intuitive Google TV interface. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great T.V.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and sound w/the sound bar.We made a wise choice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gary, We are glad to hear that. You chose the best TV brand. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Refresh rate

    Rated 5 out of 5 stars

    Best of the best gaming tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Top of the line gaming tv with 120 hz for fast pace games like call of duty modern warfare 2

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kobe81points, Fantastic! We're very pleased to hear that the 120 hz feature and overall gaming experience on your new Sony X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fantastic TV for gaming

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic TV. Better OS than other tvs. Beautiful picture, bright brights, dark darks.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Greg, We are glad that you like the picture quality and OS of your Sony BRAVIA TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy your games! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and simple controls, who could ask for more?

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mark, We are glad that you like the picture quality of your Sony BRAVIA TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy with purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV. Even thoufh it is 65 inches it doesn't take away from the picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KendraS,

      You made the right choice! We're glad that you like the size and picture quality of the TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    KM

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent Television although at times a word or two doesn't come through. Has a hiccup!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Video,
      Thank you for the 5-star rating! We're glad to hear you like your new X90K TV. However, we are sorry if you are experience some issues with the sound. Allow us to help isolate the problem. May we know if you are using the TV speaker or an audio device is connected to the TV? May we know if the issue is happening on all sources? Are you watching from the TV apps or external device? For the meantime, you may use this link as your guide to troubleshoot sound-related issues with the TV: https://www.sony.com/electronics/support/articles/00200862

      May we contact you to help and get more information? If so, please email the below information to [email protected]:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good purchase.

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really like this tv. Good quality picture. Looks great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LindaV, We are happy to hear that you really like your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Must buy

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love sony. I can see the big difference from our old TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jhoy, Thanks for the 5-star review. We are happy to hear that you love your Sony BRAVIA TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV review

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony 65"Bravias. Nice size TV very cler picture and good sound

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Violeta, Thank you so much for the 5-star rating! We are glad to hear that you are happy with the picture and sound quality of your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great service

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is great tv beautiul viewing great color perfect picture just what i was looking for

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wally, we're glad you like the picture quality of our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Difficult to know everything the tv does Like the picture but in calling Sony direct it’s very difficult to understand the information department

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Boxdanvers11,
      Thank you for your time writing this review. We're glad you like the great picture quality of your new TV. However, we're sorry if you are having some difficulties with the unit. Allow us to help make this a better experience. You may find these links below helpful about the X90K TV.

      Featured functions for BRAVIA with Google TV:
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90k/articles/00256290

      Experience high quality picture with your 4K TV:
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90k/articles/00245141

      In case you need further assistance, feel free to contact us by sending an email to [email protected] with the following:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks again for purchasing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for price, awesome picture and sound. Would buy another if this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Terr,

      You made the right choice! We're glad that you like the sound and picture quality of the TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality, Refresh rate

    Rated 5 out of 5 stars

    Picture perfect literally!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had my eyes on this tv for a while and when I finally decided to purchase, let's just say it was worth all the marbles! It was picture perfect in store but in home it's truly another ball game! The 120hz is an mind blowing feature! The bravia line up really lives up to it's name!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Aces, we're glad you are enjoying your purchase! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The best Tv

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice picture quality and sound system. I love it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SyedHOli, We are glad to hear that you love your Sony BRAVIA TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good picture, decent sound.

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, decent in high sunlight, sound is ok. The picture is amazing, easy to install.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Vin

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. The sound is also great and it is very easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Vinnie, We are thrilled to hear that you like the picture and sound quality of your new Sony BRAVIA smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy your games! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good buy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Better then expected. Picture was excellent and has alot of different features.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JerryP, We are glad that your new Sony BRAVIA exceeded your expectations. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

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