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Customer Ratings & Reviews

Your price for this item is $259.99
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Customer reviews

Rating 4.7 out of 5 stars with 1288 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are enthusiastic about the 65" Class BRAVIA XR X90K LED 4K UHD Smart Google TV's picture quality, vibrant colors, and ease of use. Many also praise its performance for gaming and the smooth viewing experience offered by the high refresh rate, while some found the price to be reasonable. However, a few users noted issues with glare, the remote control's functionality, and occasional blooming in dark scenes. Some also experienced internet connectivity problems and slowdowns with the operating system.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 3 Showing 41-60 of 1,288 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Go Bigger or Or Go Home

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my new TV!! The picture quality is great! I feel like I’m in a mini theater! So glad I went bigger!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello StaceyG, We are thrilled to hear that you love your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    BEST TV I'VE EVER OWNED

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the settings. Great audio and picture out put. Still figuring out all the bells and whistles. Money will spent. Have owned for about a month.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LaurenK,

      You made the right choice! We're glad that you like the sound, picture quality, and built-in settings of the TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia LED TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Got this TV because good friend had a 75” installed, loved the picture-mine is 65” inches love picture quality. Great value

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ready4PrimeTime,

      Thank you for that wonderful feedback and we're glad to hear that you love the picture quality and value of the TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best of the best

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv ive ever got!! Top of the line. Got a sony soundbar as well dont get any better than this combo

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Mavs, We are glad to hear that your new Sony BRAVIA is the best TV you have ever got. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia XR 65 X90K

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an outstanding TV. Have enjoyed watching movies sports and gaming with my playstation everything is crisp and detailed. Have waited a couple years to upgrade in size and new capabilities and glad I waited until now. Have always enjoyed Sony televisions... Have never had any issues.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dave,
      Thank you for being our Sony valued customer! This is definitely a great choice for TV upgrade. Nice to hear your enjoyable viewing and gaming experience with your new TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for trusting Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great tv, but slow to connect to cable box

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is awesome. The only issue I have is that the TV takes time to go to Xfinity. It lands in the Sony home page with all the apps and takes close to 45 seconds to go to the cable.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mimi,
      Thank you for your time writing this review. While we are glad you like the picture quality of the X90K TV, we're sorry to hear some issues that you are experiencing with the unit. Allow us to help make this a better experience. Please make sure that the TV software is updated as it includes key features, applications, bug fixes, and feature improvements. Check if the device/cable is firmly connected to the TV. Performing a power reset of your TV may solve the issue when it is caused by a temporary malfunction. You may try some solutions on these links below if images from a device connected to the TV do not display or if you are experiencing problems when changing inputs:
      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90k/articles/00153674
      https://www.sony.com/electronics/support/articles/00028485

      May we contact you to help? If so, please email the below information to [email protected]:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks again for purchasing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony bravia flat screen

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Product is awesome. Clarity and pixel quality is amazing.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great new Sony product……

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Could not be more pleased with our new Sony tv. Replaced an older Visio. This Sony is a noticeable improvement!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi agg714, We are glad that you are pleased with your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv!

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    amzing tv picture! very happy with this buy. i would buy this one if able to.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV with high-end rich features

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    First of all a BIG thanks to Manager of the Geek Squad over there in Best Buy Perimeter GA! He really knew what he was talking about when I had technical questions regarding Dolby Atmos and the correct cables and things regarding picture quality etc… Honestly I never thought I would buy a Sony but they have radically changed and the Bravia XR series that I purchased is awesome in many ways! First it’s super fast when navigating through apps and ur cable too. The main reason i bought this particular TV is because it has Dolby Atmos compatibility with my sound system as well. Great things about the Google TV it works awesome IMO. The one remote talks to my cable box sound system and TV! Picture quality is great and I love that it has calibrated mode for Netflix and Sony Bravo and probably others. I love the TV you can’t get this type of quality for the price anywhere! I’m now a Sony fan again and it’s mostly due to the Manger of the Geek Squad at Perimeter GA. Great TV I would buy it again! Mine is hung using the VESA mounts, with LED lights I bought stuck to the back of it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TheWatcher, Fantastic! Thank you for taking the time to write such an in-depth review of your shopping experience and amazing impressions with your X90K Sony LED 4K HDR Google TV! We are extremely pleased to hear you appreciate the superb smart Google TV features, especially the exceptional picture quality, Dolby Atmos feature, and fast responsiveness of the Google TV platform that allows apps to open much faster. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for the great feedback and for choosing Sony! You're always welcome in the Sony family. -Jess Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Such a nice TV! Color, lighting and clarity is fantastic. You definitely can't go wrong getting this tv!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ariel,

      Thank you for the purchase! We're glad to hear that you appreciate the clarity and color picture quality of the television. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony and have a nice day!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The Best

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. The picture is just wonderful. It goes great with my PlayStation.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Sony Bravia for the Win!

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This has been a a fabulous TV for my golf-living 90 year old father who was moving into senior living and I wanted him to have the best TV. The voice activated remote and the apps enabled him to even watch his beloved Steelers (who have sucked this year) with his Sunday Ticket subscription. Now that he’s passed away, I need to find someone who can take and enjoy this TB as he did.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this 65” TV. The picture quality is great. It fits perfectly where a previous 50” TV was installed

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IPad128, We are glad that you love your 65” Sony BRAVIA Smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sports fan

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Work Great. I am a big sports fan, watching sports on this tv is awesome.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love my TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony 65” Full Array LED BRAVIA is wonderful. The sharpness and colors are amazing. Worth every penny.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Denv,

      Thank you for the 5-star rating and we're glad to hear that you like the sharp picture quality and color of the TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV review 65 inch

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like the picture quality it has a movie quality look. The sound is great with the sound bar and I am glad I made the pictures.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RhondaW, We are thrilled to hear that you like the picture quality of your Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy your movie nights! Vincent Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love this Tv it's smarter than I am lol . Beautiful picture stunning color it even cought the dogs attention

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RhondaC,
      Fabulous! We really appreciate how much you love the incredible picture quality and smart features of your new TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Worth buying

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice tv. Great color, easy setup, simple remote. Would recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Akira, We are thrilled to hear that you like the picture quality of your new Sony BRAVIA smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv ever. Sony rocks..

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv i ever brought. Picture is beautiful. Google is wonderful. I love it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dimples, We are glad that your new Sony BRAVIA is the best TV ever for you. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

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