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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 1287 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are enthusiastic about the 65" Class BRAVIA XR X90K LED 4K UHD Smart Google TV's picture quality, vibrant colors, and ease of use. Many also praise its performance for gaming and the smooth viewing experience offered by the high refresh rate, while some found the price to be reasonable. However, a few users noted issues with glare, the remote control's functionality, and occasional blooming in dark scenes. Some also experienced internet connectivity problems and slowdowns with the operating system.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 4 Showing 61-80 of 1,287 reviews
  • Rated 5 out of 5 stars

    Awesome

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent service and the tv is the best quality-price option ever

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RafaelA,
      Awesome! We're happy to hear your enjoyable shopping experience and satisfaction with your new TV. We always strive to deliver the best quality with our products. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect for the price!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It's just beautiful! Didn't ragrat(lol) at all. Totally recommend it for those that has the money for it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NDODoubleG,
      Thank you so much for such a great review and recommendation! We're glad to hear we were able to give you a great deal. Your satisfaction with your new TV is greatly appreciated. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Very nice tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is awesome, the quality of the images and sound are excellent. Recommended

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Irms, We are glad that you like the picture and sound quality of your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Picture very clear

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Working great and awesome picture quality. Have had my Sony for a month now

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RobertF, We are glad that you like the picture quality of your new Sony BRAVIA smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Excellent picture quality. Sony delivers!

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great buy. Works amazingly with a ps5. Deep blacks are close to OLED levels.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi yui18, We are happy that you like the picture quality of your new Sony BRAVIA smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy your games! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65 TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has a great picture and is the perfect size. I would buy this TV again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Greg, We are glad that you like the picture quality of your new Sony BRAVIA smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture great sound and the perfect size for me I like everything about this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Acidshave, We're glad that you like the picture sound quality of your TV and the size suits perfectly to your liking. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great buy

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and operating system. Would purchase again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MJB87, We are glad that you like the picture quality and OS of your Sony BRAVIA. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 3 out of 5 stars

    Jury is still out.

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Three weeks after installation, a group of pixels got stuck in red, near the center, but a little towards top left. It just happened while watching a program. There was a line going horizontally and vertically from spot. Also picture in the bottom right quadrant of cross would sputter. Best buy exchanged tv with new with no issues and an did apologize. (Tech took it to the back, tested and said it appeared to be from manufacturer and was surprised as sony doesnt usually have this kind of issue). Brought home and installed new tv and hooked up to brand new (bought same day as first bravia) onkyo reciever. Put settings the same and found surround sound only worked when using blu ray. Since the onkyo worked with blue tooth, blu ray and first tv, i didn't think reciever is the issue. The tv surround didnt work with streamed shows either from hotspot phone or direct streaming. The internal tv speakers did work. So because i have the new, member benefit thing (i forgot what its called, but it cost 200) best buy is sending a tech to the house on Wednesday to check it all out. I will have them check all my connections and set up system optimally also... if they fix tv issue. The connection i used is earc. I didnt try the optical connection option as i didnt have a connector long enough and it just wasnt worth the drive to buy one. If i remember i will update after tech diagnostic Picture shows red spot. Bright white light is just a reflection, not part of tv issue. There is a horizontal line also that doesnt show here. Also onky gave 4 stars for picture because i didnt have the time to get into fine tuning. Rating is for basic settings out of the box.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlbertW,

      Thank you for the review and we do apologize for the inconvenience. We really appreciate the time you took to share so many details about your experience with the television. If you need further assistance, we're more than happy to help you out. Please email us at [email protected] with the following details:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      We are sorry again for the inconvenience and hope to speak to you to resolve this matter.

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv 4k

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great price for the quality you get this tv is perfect for the ps5 and 4k movies and shows

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hugoboss,
      Awesome! We're happy to hear we were able to give you a good match for your viewing and gaming needs. We always strive to deliver the best quality with our products. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great clear picture and easy to use,hightly recommended

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello sdcult, We are glad that you like the picture quality of your Sony BRAVIA. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Like being at the movies

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love r new TV The picture in color is fantastic. We are very happy with our purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PaulrR,
      Awesome! We're really glad you are happy with your newly purchased TV. Nice to know you love the fantastic picture and colors. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Shows good and sounds great. It's also thin and not as heavy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lexthangs,
      Awesome! We're delighted to hear you are enjoying the incredible picture, sound, lightweight, and design of your new TV. Your satisfaction with our product is our top priority. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good video and sound quality.Love the sounds. The quality is awesome.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello NavneetS, We are glad that you like the quality of your Sony BRAVIA 4K smart Google TV. . We always strive to deliver the best picture and sound quality with our TVs. With BRAVIA X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and sound! Bought it as a gift. We LOVE it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PamL, Awesome! We are so glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Nice TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV. Vivid colors, great sound. Fast processing. Very pleased.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Vondar,
      Perfect! We are glad you love the vivid colors, great sound quality and overall performance of your new TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv stand vs Mount on wall

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv it’s good for gaming on the ps5 and Good picture quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Misa,
      Thank you so much for such a great review! We're happy to hear you love the outstanding picture quality and how your new TV perfectly works with your PS5. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We absolutely love this tv it has the best quality, sound and space saver

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LisaS,
      Perfect! We always strive to deliver the best quality with our products. Your satisfaction with your new TV is greatly appreciated. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65" bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with it, fast and beautiful, nice features!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Brad, Thanks for your 5-star review! We are glad that you are very happy with your new Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, good quality pictures. Sleek design. I love it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello evamay, We are glad that you love your new Sony BRAVA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for trusting Sony! Vincent Sony_US

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