Customers are enthusiastic about the 65" Class BRAVIA XR X90K LED 4K UHD Smart Google TV's picture quality, vibrant colors, and ease of use. Many also praise its performance for gaming and the smooth viewing experience offered by the high refresh rate, while some found the price to be reasonable. However, a few users noted issues with glare, the remote control's functionality, and occasional blooming in dark scenes. Some also experienced internet connectivity problems and slowdowns with the operating system.
This summary was generated by AI based on customer reviews.
The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 5 Showing 81-100 of 1,287 reviews
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Sony TV
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Posted . Owned for 3 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Great TV, great quality. great picture, great sound.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi Elchuy09, Perfect! We're delighted to hear you are enjoying the picture, sound and quality of your new TV. We always strive to deliver the best quality with our products. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! - Kris
Pros mentioned:
Ease of use
Rated 5 out of 5 stars
Great TV
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Great TV for the price simple to navigate from cable to streaming.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi TonyA, Terrific! We are very pleased to hear we we're able to give you a great deal. Nice to know your easiness in navigating the TV and connected devices. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris
Pros mentioned:
Color
Rated 5 out of 5 stars
Sony bravia
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Posted . Owned for 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Love all the vivid colors, great tv and great upgrade .
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi Perfect, Terrific! We're really glad you love your new TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris
Rated 5 out of 5 stars
1yr review
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Posted . Owned for 11 months when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Purchased it last year on thanksgiving and still going strong. Picture quality n sound quality is great. Very very Occasional issue of memory so you cannot load too many apps but a restart fixes it. I have Netflix, prime, Hulu, Espn, Disney and 1-2 more.
I would recommend this to a friend
Pros mentioned:
Picture quality
Rated 4 out of 5 stars
TV is awesome. But…
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Posted . Owned for less than 1 week when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
So yeah picture quality is great in this TV and quite good for gaming. However, out of the box I did a white screen test and oh boy! A wild dead pixel party! I’m not sure yet if I’m gonna return it since one other reviewer reported getting an even worse replacement. I’m gonna have to think about it in the next few days. The dead pixels aren’t really a show stopper but it’s a bummer knowing mine has it. Overall I’m still satisfied with this TV but Sony, if you’re reading this, pay more attention next time to the quality of your panels!
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi Pete, Thank you for reaching out to us. While we are glad to hear your enjoyable viewing and gaming experience, we're sorry to hear some issues that you are having with your TV. Allow us to help and isolate the problem. May we know the number of defective pixels based on color (bright or dark) that is showing on the screen? Debris on the screen can also appear as dead or defective pixels. Please clean the screen thoroughly with a soft, dry cloth to confirm whether or not the issue is actually a defective pixel or due to just dirt or debris. You may check this link with information if you are seeing dead pixels on the screen: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90k/articles/00026287
May we contact you to help and get more information? If so, please email the below information to [email protected]: Name: Best Buy Username: Telephone Number: Model Number: Issue:
With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.
We are sorry for the inconvenience and hope to speak to you to resolve this matter and thanks again for purchasing Sony! - Kris
Pros mentioned:
Picture quality
Rated 4 out of 5 stars
Great TV
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Posted . Owned for 2 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Quality is so good, even sounds is pretty good I chose this TV expecting a large duration.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi GustavoG, We are glad that you like the quality of your Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Sony
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
The picture shows bright and so clear. I love this tv.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi MelanieM, Certainly, we enjoyed reading your remarkable review and truly appreciate your efforts! We're very glad you love the bright and clear picture of your new TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris
Rated 5 out of 5 stars
Great tv
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Posted . Owned for 2 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
We love our new tv so much. We have all windows in our living room. The tech suggested a full back lit tv. What a difference this makes. Were very satisfied. Installation was perfect and very on time arrival.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi Loriann, Wow! We're glad to hear how much you love your new TV. Nice to know how TV was perfectly installed and delivered in a timely manner. Your satisfaction is our top priority. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! - Kris
Rated 5 out of 5 stars
Easy upgrade and happy shopper
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Posted . Owned for 1 month when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
I originally purchased the 55 inch version. When it was delivered, I was told that I could upgrade, so I took advantage. I couldn't be more happy with my decision to upgrade to the 65 inch Sony. The TV is absolutely fantastic!
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi HappyShopper, You definitely made the right choice! We're really glad you like your new TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris
Rated 5 out of 5 stars
Perfect TV for the PS5
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Posted . Owned for 2 months when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
TV has all the perks that’s needed for the best gaming experience and even watching tv, apps on tv work fast and quick so a streaming device isn’t needed.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi MylanB,
That's great to hear! We're glad that you like the television for your gaming and watching TV experience. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!
-David
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Excellent 65 inches Smart TV
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Posted . Owned for 3 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
The TV came with a very well protected package. Very good picture quality just like the 45 inches Bravia I bought 16 years ago. The remote control is simple and well designed. I highly recommend it.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi ClaraM, Thank you so much for the 5-star rating and recommendation! We're really glad how the TV came in a very good condition. Nice to know you are enjoying the amazing picture quality and ease of use of remote with your new TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris
Rated 5 out of 5 stars
Good buy
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Posted . Owned for 5 months when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
I have had this product for 7.months now and its definately worth the price. Love the ease of connectivity.
I would recommend this to a friend
Pros mentioned:
Picture quality
Rated 3 out of 5 stars
Great TV
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Posted . Owned for 1 year when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Tv picture is beautiful. However it does freeze often. Little frustrating to say the least.
I would recommend this to a friend
Pros mentioned:
Picture quality
Rated 5 out of 5 stars
Sony 65" Bravia X90 is terrific for the price
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Posted . Owned for 3 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Picture quality and sound is great. I did buy a soundbar, but it really does not need it. I like that you can change pictures modes from Vivid, Standard, Cinema and Gaming.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi Chilimon, Awesome! We're happy to hear you are enjoying the amazing picture and sound quality of your new TV. Nice to know you also like the settings where you can adjust the picture quality according to your environment and preferences. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris
Rated 5 out of 5 stars
The Best television I've ever viewed
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Posted . Owned for 3 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Excellent customer experience and absolutely the best daytime viewable television I've owned ;)
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi AnthonyL, We are glad to hear that your Sony BRAVIA is the best TV you have ever viewed. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. It's great to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy! Vincent
Rated 5 out of 5 stars
Excellent for the money
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Posted . Owned for 9 months when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
I had no issues with this tv
Audio quality amazing
Visuals and colors are amazing
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi Nefta, Perfect! We are very glad that you like the exceptional picture, sound, and overall performance of your TV. Your satisfaction is our top priority. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris
Rated 5 out of 5 stars
Amazing!
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Posted . Owned for 2 months when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
I love this TV. Nevr thought i would love Sony so much but i stand coreected.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi Asad, We are glad to hear that you love your Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent
Rated 3 out of 5 stars
Okay, but not great…
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Posted . Owned for 10 months when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Had this TV about 10 months now. Visual performances are great. Usability not so much. Constantly has wifi problems when my network is fine and all other devices in my house are functioning normally. Was told by a friend that the Google TV interface was the best, honestly it kind of sucks. I’m sure it’ll last a long time, but when it’s finally done, I’m going back to Samsung.
No, I would not recommend this to a friend
Pros mentioned:
Picture quality
Rated 4 out of 5 stars
Very good tv.
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Posted . Owned for 3 weeks when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
Very nice tv, I got this tv to replace the 2018 x900f 55inch. Which I was happy with but the panel went out. I had the 5 year best buy replacement warrenty and was able to upgrade. This tv pairs great with the ps5, and looks great for movies and hdr or sdr content.
I would recommend this to a friend
Brand response from SonyListens
Posted .
Hi SumGei, We really appreciate you taking the time to share your rating with us! We're sorry to hear what happened on your previous TV. However, we are very glad to hear your enjoyable viewing and gaming experience with your new X90K. This is definitely a great TV upgrade. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris
Rated 2 out of 5 stars
Good Brand, Good System, Terrible QC
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Posted . Owned for more than 2 years when reviewed.
This reviewer received promo considerations or sweepstakes entry for writing a review.
I have had issues with thus tv since around the 6 month mark. I noticed some panel uniformity issues [Dirty Screen Effect] and it has progressively gotten worse. It is now to the point that there are dark marks directly in the middle and it is impossible towatch a single show without noticing. I liked the tv but the QC on this particular model was not stellar.