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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 1288 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers are enthusiastic about the 65" Class BRAVIA XR X90K LED 4K UHD Smart Google TV's picture quality, vibrant colors, and ease of use. Many also praise its performance for gaming and the smooth viewing experience offered by the high refresh rate, while some found the price to be reasonable. However, a few users noted issues with glare, the remote control's functionality, and occasional blooming in dark scenes. Some also experienced internet connectivity problems and slowdowns with the operating system.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 6 Showing 101-120 of 1,288 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing Value

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Super happy with this TV! Got it for $999 and it preforms amazingly for that price point. The series X looks great on it and HDR content is chefs kiss. Lot the snappiness of the apps as well. Hard to find a TV with hdmi 2.1 at this price point so am very pleased!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BestBuyz,
      Thank you for a remarkable review! We're delighted to hear how much you are enjoying the incredible picture quality, smart apps, and features of your new TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Rated 5 out of 5 stars

    Happy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It is amazing and I am glad that we when with Best Buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PepeR, We are thrilled to hear that you are happy with your purchase. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Good luck for business we are happy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like this TV Sony is the best. Thank you Best Buy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ManuchekhrM, We are happy that you like your Sony BRAVIA TV. You chose the best TV brand. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the tv ………………………………………………………………………………..:.,,.:

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KenyaC, We are glad that you love your Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Great TV at a good price.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV that has been perfect for the space it occupies,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SteveN, We are glad that you now have a perfect smart Google TV for your space. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My 65in Sony Bravia !!!!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture & sound and so easy to get all my apps; simple yet stylish remote and also easy to navigate

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MrJamesofthebronx,
      Thank you for such a great review! We're delighted to hear you are enjoying the amazing picture, sound, apps, remote and ease of use with your new TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    TV is great but has physical defect

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv picture is great but there’s a small physical defect… a thin piece of black plastic is sticking out from inbetween the tv screen and the back panel, it’s strange and concerning so exchanging for new one

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnonymousMR,
      Thank you for bringing this to our attention. While we are glad you like the picture quality of the X90K TV, we're sorry to hear some issues that you are having with the TV. Have you tried to contact your retailer regarding the damage or defects with your unit?

      We'd also like to make sure you are taken cared of. May we contact you to help and get more information? If so, please email the below information to [email protected]:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY BRAVIA

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Dont know why I ever bought LG ..... SONY has way better picture and souns quality!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gina,
      Thank you so much for the 5-star rating! We're so happy to hear your satisfaction with the amazing picture and sound quality with your new TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia is amazing

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic picture. Ive never had such a great tv. We did extra research and this tv is the absolute best for the price

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HelenN, Great! We're glad that you like the picture quality of your TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65 inches Sonny Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with my purchase, just what I was looking for.. love Sonny tv , picture, sound and applications are perfect

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FannyD,
      Awesome! We're glad you found the best TV that matches your needs and expectations. Nice to hear your enjoyable experience with the amazing picture, sound and smart apps of your new TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Second Sony Bravia. The quality and picture has improved. My first Bravia was in 2013 the model has just improved

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi R6Rizz,
      Awesome! This is definitely a great choice for a TV upgrade. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wow Amazing TV!!! Worth every penny.Picture and sound quality is amazing. Don’t listen to the haters on YouTube

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mikey200,

      Thank you for the purchase! We appreciate the positive feedback regarding the picture and sound quality of the TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony and enjoy your TV!

      Regards,
      David Sony_US

  • Rated 5 out of 5 stars

    Good

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good amd love it so much is a great buy definitely

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jqnl361,
      Awesome! We're glad we were able to give you a great deal. Your satisfaction with your new TV is our top priority. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65" TV Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great tv. The picture is beautiful. Clear and sharp

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarVen, Great choice! We're also happy to hear that you love the picture quality of your new TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is amazing. Android TV is great being built in to it. Strong WiFi connection.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Dave, We are glad that you like the quality of your Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for trusting Sony! Vincent Sony_US

  • Rated 2 out of 5 stars

    Don’t buy it.

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’ve had it for 2 years now. We have used it well, but it already has failing leds. Big blotches that don’t get as bright as the surrounding leds

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    I look forward to being bored at home

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Gorgeous picture, but needs paired with a sound bar to do it any justice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TDZL, Thank you for giving the X90K a perfect rating! We're glad you like the great picture quality of your Sony X90K.
      The X90K has various settings related to the TV sound quality such as sound mode, volume level, etc. that you can adjust according to your preferences that will improve your overall listening experience. Please refer to the link below for more details:

      https://helpguide.sony.net/tv/jusltn1/v1/en-003/01-03-09_02.html

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Mr Walker

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent super happy for the purchase. Super clear picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarvinW,
      Thank you so much for such a great review! We're so glad to hear how much you are enjoying the incredible picture quality of your new TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great Picture, Slow UI

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is very comparable to my x90j, which is great! Biggest downside is the VERY slow UI.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TeeNanners
      Thank you for your time writing this review. We're happy to hear you like the incredible picture quality of your new X90K TV. However, we are sorry if the User Interface of the unit is slow. Allow us to help make this a better experience. Please make sure that the TV software is updated as it includes key features, applications, bug fixes, and feature improvements. Performing reset may also help resolve if TV response is slow. For details, please refer to this link: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90k/articles/00159487

      May we contact you to help? If so, please email the below information to [email protected]:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks again for choosing Sony! - Kris Sony_US

  • Rated 3 out of 5 stars

    One Annoying Issue

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Have a very faint vertical banding issue on this TV under certain circumstances. The attached picture is an example during a golf match where the ball is in the air with a fairly consistent background. Best Buy graciously exchanged my first TV for another one to see if this would go away but unfortunately it didn't. Sony tech support has been very responsive but it's not clear if they fully understand the issue since they don't have a way I can accurately describe or send them this picture as an example. Very frustrating since it only seems to show up in live action scenes. Otherwise, the Sony picture has nice color rendering. This TV is in our family room and even with the shutters partially closed, the screen is susceptible to glare. Other than that, it seems to be a fairly good medium priced set.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelSafranski,
      Thank you for your time writing this review. We're sorry to hear the issue that you are having with your TV. We'd like to further troubleshoot and isolate the Tissue. May we know if the issue also occurs on other input and Home screen? For the meantime, you may check this link with information if you are seeing vertical band on the screen: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-65x90k/articles/000303111

      May we know also the case number so we can review your file and do the best possible for you? May we contact you to help? If so, please email the below information to [email protected]:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for purchasing Sony. - Kris Sony_US

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