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Customer Ratings & Reviews

Your price for this item is $849.99
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1759 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers have good things to say about the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of setup. Many appreciate the excellent value for the price and the impressive refresh rate, resulting in a positive overall experience. However, some users have noted issues with the remote control's design and occasional reliability concerns. A few also mentioned minor drawbacks such as glare and blooming in certain viewing conditions.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 33 Showing 641-660 of 1,759 reviews
  • Rated 5 out of 5 stars

    Bravia TV Review

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice picture and quality of the TV is very good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello PaulZ,

      Thank you for choosing Sony!

      We're excited to hear that you are enjoying the picture quality and overall excellence of your XR65X90L TV. Your positive feedback truly motivates us to continue delivering top-tier products that enrich your viewing experience. Thank you for sharing your kind words—they mean a lot to us!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV. Crisp, clear picture. Easy to navigate.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ShelleyV,

      Amazing! We're thrilled that you like the picture quality and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality, Tv quality

    Rated 5 out of 5 stars

    Enjoying my first Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Quality tv, first Sony I've bought, great price and picture

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lars, Awesome! We're thrilled to hear that you like the picture quality. Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. With Acoustic Multi Audio, it feels as though the sound is coming from the right place in the scene, precisely matching the visuals. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    This is the TV of your dreams!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing quality! This tv exceeded every expectation. The vivid colors are mind blowing. Both picture quality and rich sound have been a same-changer. There are tons of free channels on the Sony platform too. I only wish that we had purchased this tv earlier, but now we are 100% ready for game day! Love this TV 5 stars!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RodneyW,

      You made the right choice with the Sony X90L! We're glad that you like the sound, picture quality, and supported streaming services of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent size and beautiful screen. Easy connection with other devices

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, WCmw,

      Thanks for the review and the 5-stars rating! We are delighted to hear that you are loving your Sony BRAVIA TV! Its friendly interface and design makes it really easy to interact with and we are happy you are taking advantage of it, and its great picture quality!

      Thank you for choosing Sony, have a wonderful day!
      -DiegoV Sony_US

  • Rated 5 out of 5 stars

    Mr.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Exceeds expectations. The only thing better than the SONY C.S. (only had to call once to get advice to correct issue) was the EXCELLENT C.S. by Dewitt, N.Y. personnel! However, there is a bigger issue that needs attention, and that is not being able to speak with someone at the store. Instead, your call is routed to a phone assistant/C.S./Sales associate. To speak with a store employee required I drive 42 miles (84 miles round trip).

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DUTCH46,

      Thanks for sharing your review and experience with the X90L. We're glad that you like the performance of the TV. Your feedback about customer service is greatly appreciated. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great Sony TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV with Great picture. Easy to setup and color are amazing

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SamI,

      Awesome! We're thrilled that you like the picture quality and user-friendly functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony for the Win

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I debated for a very long time on which tv to purchase, since its a substantial amount of money to spend. The deciding factor between Hisense, TCL and Sony came down to quality control, with Sony being by far the most reliable. Not to mention upscaling and overall the picture. The 65" Sony x90l is well worth the money.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KeithD,

      You made the right choice with the Sony X90L! We're thrilled that you are enjoying the size and picture quality of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Color galore

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sleek, with an impressive display of color the Bravia provides a visual smorgasbord of stunning beauty.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkO,

      It brings us great satisfaction to hear your thoughts on the BRAVIA X90L! We are delighted that you find the picture quality magnificent and the design elegant. Our team works hard to deliver outstanding vibrancy and exquisite image presentation, and we thank you for acknowledging the visual splendor this model offers. Enjoy your television!

      Thank you for choosing Sony.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. Easy to switch to apps Sony quality is always outstanding

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KennethS, wow! We're glad you like the ease of use, picture and sound quality of our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    great

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    this tv is perfect for everything.. the only thing is its pricey

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DevonC!
      We appreciate your feedback about our X90L TV. It's a pleasure to hear that you're enjoying it.

      With our television you can experience real-life depth and detail with the deep black and impressive brightness.

      Thanks for choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have always liked Sony and this TV is one of the best I’ve ever had.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tdr1,

      Thanks for the 5-star rating! We're thrilled to hear you're loving the great picture and color of the X90L TV! Enjoy every moment with your new TV. Thanks for choosing Sony. -Aldair Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Crisp picture. Great vivid picture colors. Black is clear black.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello LeeU, thank you for sharing this fantastic review! We feel privileged to know you're enjoying the X90L high definition picture and the vibrant real-life colors it delivers! Thank you for choosing Sony. Best regards, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is beautiful my husband love it, I recommend it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MariaR, thanks for this amazing review! We couldn't be happier to hear that you and your husband are both enjoying the exceptional picture quality of the X90L. We really appreciate your recommendation! Thank you for choosing Sony. Sincerely, -Jenn. Sony_US

  • Rated 5 out of 5 stars

    Excellent TV with many options

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my 1st Google TV and I love it. Getting it set up for my preferences took a while but I dont miss anything from my Samsung TV and I really liked that as well. This Google TV is app driven and for me, there are plenty of apps to choose from. I am also a Direct TV subscriber and while I can watch live TV via the DTC app, I haven't been able to view what is recorded on my DVR. We have 2 different DTC recorders it cant seem to see anything recorded. I dont think that is the TVs fault.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KarenW, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture with great detail, very crisp. Easy to set up and use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SandyM, We are thrilled to hear that you like the picture quality of your new Sony BRAVIA smart Google TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Mrs. Q

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture! Especially for the price! Plenty of built-in apps as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MaureenQ, we're glad you like the picture quality of our newest product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing the picture and color on this tv is unbelievable

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SabrinaR, Thank you for the awesome review! We're glad you like the amazing picture quality and vibrant colors of your Sony X90L. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beauiful picture

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    In the store the display didnt look that good. They told me ti adjust settings at home and wow looks awesome

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Coltar10, we're glad you like our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent Sony TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I Bought The (Sony XR65X90L) Excellent TV, I've Been Using Samsung For Years And They Are Very Good No Doubt About That, But' Sony Tv, It's A Game Changer, Picture Quality, Sound, A Veery Fast Processor, And The GOOGLE Platform, Now I Have Hundreds Of Free Channels, I Gotta Tell You, More Than 800 Free Channels, I'm Pretty Happy With It,I Highly Recommend It.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RafaelP, That's awesome! We are thrilled to hear that you are pretty happy with your new Sony BRAVIA 4K smart Google TV. You chose the best TV brand this time. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Enjoy! Vincent Sony_US