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Customer Ratings & Reviews

$849.99
Save $350
Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1841 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 34 Showing 661-680 of 1,841 reviews
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is very clear. High definition. Colors are vibrant

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PennyS, We are happy that you like the picture quality of your Sony BRAVIA TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had an older Sony Bravia TV and recently updated to this one. Easy setup and works great. Picture and color is so much better.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SusanW, we're happy to know that you like our product! Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    TV 65 inches

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really love this television. I just exchanged it because we opted for a larger TV. If I'm gonna buy again, i will still choose this one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarieU, we're glad you love our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    nice quality t.v.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    good price, beautiful picture. My first Sony lasted over 13 years, never a problem.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    5 star

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv worth the buy using it alot for gaming on my ps5

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanielA,

      Thanks for your awesome review.

      We are really happy to hear you're loving your X90L TV and that you find it worth the buy! It's fantastic to know it's getting a lot of use for gaming on your PS5—that's exactly what it's designed for, delivering an incredible gaming experience enhanced with exceptional picture quality.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fan of Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are very satisfied with our 65” Sony - clear picture and relatively easy to understand smart remote. Husband and friend installed on BB wall mount.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DRRS, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing tv for the price!

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture quality, ps5 and ps4 pro both look impeccable on hd setting. Sound is surprising loud and crisp for having speakers in rear. Will def be buying another Sony when I upgrade.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VincentM, Thank you for the 5-star review! We're thrilled to hear that you are loving the awesome picture quality and the loud and crisp sounds of your new Sony BRAVIA XR X90L TV. It's also great that you had a perfect gaming experience on HD. Thank you for choosing Sony, and enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture and audio. Like the voice activated remote and speed of changing apps. Always been a fan of BRAVIA and this is the best one I've had so far.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your wonderful review, ILIKETV! We're thrilled to hear you're enjoying the picture and audio quality of your XR65X90L. The voice-activated remote and the quick app transitions are great features that we believe enhance your viewing experience. It's fantastic to see a long-time BRAVIA fan enjoying our latest technology. If you have any questions or need assistance, feel free to ask!

      Thanks again for sharing your experience and for choosing Sony!

      Best regards,
      Gus
      Sony Social Media Team Sony_US

  • Pros mentioned:
    Setup

    Rated 5 out of 5 stars

    New Sony Bravia XR- A Great fit to our needs.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This unit met our needs in a moderately large brightly lit room. The setup, operation, went smoothly. A week after delivery we upgraded to a wall mount as the sound bar interfered with remote communications with the TV. Much cleaner look and more efficient daily operation.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesC, Thank you for sharing your wonderful experience with your Sony X90L! We're so happy to hear you like the ease of setup and it lived up to your expectations. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sont TV is the best

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    this is a extremely good TV. It's a carryover TV but I always read good reviews and it is indeed worthy of all reviews I read.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GaryPfromgfk, we're glad you like our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am really enjoying this tv. Brightness is great, Sony as usual has their upscaling too notch and motion as well. A little bit of dirty screen effect, especially in the corners and when watching hockey. Great for gaming. I also have an x950 h and their is not a huge difference between the two. Highly recommend this tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kev717,

      Thanks for sharing your review and experience with the X90L. We're glad that you like the picture quality of the TV. Your feedback about the screen is greatly appreciated.

      The LCD screen is made with high-precision technology to achieve a high level of performance and picture quality. To achieve this level of performance, the backlight setting of the TV is set to maximize the screen brightness. However, you may notice uneven brightness on the TV when watching in a dark environment or when the screen is blank. This condition is normal and not a malfunction of the TV.

      If you should find this affects your enjoyment, here are few adjustments that you can do to minimize this condition:

      -Reduce the Backlight Level in the Picture Settings menu.
      -Turn the Light Sensor setting to On in the Setup menu.
      -Change the Power Saving setting to Low or High in the Setup menu.
      -Set the Picture Mode to Standard in the Settings menu.

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    I LOVE my Bravia!

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Hands down the best LED out there for the money. The colors and resolution for such a large screen TV is incredible.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and great color! This is the second Sony Bravia in our house. Would buy again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatJ,

      Thanks for the 5-star rating! We're thrilled to hear you're loving the great picture and color of the X90L TV! Enjoy every moment with your new TV.
      Thanks for choosing Sony.
      -Aldair Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is clear and bright. Can view from the side and picture does not break down.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RobertS, thank you for the 5 stars! It is fantastic to know you're enjoying the X90L's high definition and vibrant colors! Thank you for choosing Sony! Sincerely, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Absolutely no regrets

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    An absolutely awesome TV viewing experience. Even using words like Stunning, Vibrant, Intense and Lifelike just doesn't adequately describe how Fantastic the picture is on this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevenW, Fantastic! We're thrilled to hear you like the stunning, vibrant, intense, and like-like picture quality of your Sony X90L.Thanks for choosing Sony! -Sam Sony_US

  • Rated 4 out of 5 stars

    Not for me even though I own 85 inch of this model

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good tv but for the price should be better. I own the 85 inch of this model and it’s a game changer but 65 inch is not the same so I returned it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Thebomb4me,

      We are truly heartened to learn that your 85-inch X90L has been such a game-changer for your home theater! We appreciate your feedback regarding the 65-inch model and understand how the viewing experience can feel different when moving between screen sizes.

      While both models share the same powerful Cognitive Processor XR and Full Array LED technology, the physical scale of an 85-inch screen creates a naturally more immersive field of view that is hard to replicate on a smaller display. We strive to provide consistent premium performance across all sizes, and we value knowing that for your specific space, the larger-than-life impact of our 85-inch model is what truly hits the mark.

      Thank you for making Sony part of your home entertainment.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great for streaming

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture & easy to setup. Perfect for streaming

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Excellent choice Craig! We are so glad to hear that you are enjoying your new TV! The X90L has an amazing contrast and vivid colors! Our amazing 4K Full Array LED TV powered by Cognitive Processor XR delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has great sound and great picture. The color is so vibrant.

    I would recommend this to a friend
  • Cons mentioned:
    Contrast

    Rated 5 out of 5 stars

    Sony is always Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV quality is exactly what I was looking for. Hope it will last. I liked Sony OLED but it is too contrast with so deep black that it would hurt my eyes (my eyes are tired in the end of the working day from constant exposure to computer excel chats and the like).

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IreneL, We're glad you like your new TV. Enjoy and thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful designed. Clear vision. Easy to install. I love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rose, thank you for the wonderful 5-star review! We couldn't be happier to hear that you're enjoying the Sony - 65" Class BRAVIA XR X90L. With its stunning picture quality, rich colors, detailed contrast, and support for Dolby Vision and Dolby Atmos, this TV truly delivers an immersive cinematic experience. We really appreciate your support and thank you for trusting Sony! Best regards, -Dominick Sony_US