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Customer Ratings & Reviews

Your price for this item is $849.99
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1759 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers have good things to say about the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of setup. Many appreciate the excellent value for the price and the impressive refresh rate, resulting in a positive overall experience. However, some users have noted issues with the remote control's design and occasional reliability concerns. A few also mentioned minor drawbacks such as glare and blooming in certain viewing conditions.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 34 Showing 661-680 of 1,759 reviews
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great choice

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sharp picture and vibrant colors. Love our choice!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Debi,

      Perfect! We're thrilled that you are enjoying the picture quality of the X90L TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia X90L

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture quality bought it for my Playstaion 5 and it connects perfectly, even has its own menu specifically for the PS5, the interface is very user friendly as well all of your apps in one place makes it easy to jump back in to what you were watching. Very slim for its size and also sits lower than most TVS which is nice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JesusD,
      Awesome! The X90L definitely works great with PlayStation5. Nice to hear your enjoyable viewing and gaming experience with your new Sony TV. With Sony X90L, see breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. And with 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    excellent tv

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is excellent, picture and sound quality dont compare

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ErickN, thanks for your feedback! We are honored to hear your thoughts on the XR65X90L television.
      We're thrilled that you find the TV excellent and that the picture and sound quality stand out to you. It's fantastic to know that these core features are making such a positive impression.

      Thanks for choosing Sony!
      Best regards,
      Stephanie Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very happy with the quality of this TV. Very good quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BritainC, we are honored to hear that your experience has been such a positive one. The Sony - 65" Class BRAVIA XR X90L truly delivers a stunning picture quality and vibrant colors, and we're so glad you're enjoying it. We hope this continues to be a pleasant experience for you, and thank you for choosing Sony. Regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is by far the best tv I have ever owned. The picture is so vivid and deep. It is like you are on the set in person watching. The colors are sharp and extremely contrasting. The audio is rich even without external speakers. I am extremely pleased with this tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelN, we're glad you are enjoying your new TV! With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65 tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv had a 55 the picture is so much better on the 65

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bakerman1313, thanks for the 5-star review! We're really happy to hear you're enjoying the wonderful picture quality of the Sony - 65" Class BRAVIA XR X90L. With a large screen, detailed pictures full of colors and clarity, everything you love feels so much more exciting. Thank you for trusting Sony and enjoy your new viewing experience! Regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazinh

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture and audio on this tv is so good! I would highly recommend

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wrxlife123,
      Thank you so much for taking the time to share your positive experience with the XR65X90L TV! We are thrilled to hear that you are enjoying the picture and audio quality.
      Your recommendation means a lot to us and we appreciate your support.

      Thanks for choosing Sony!
      Best regards,
      - Stephanie Sony_US

  • Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv nextgentv channels also come in great had a Samsung hope the Sony last longer

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Eddie,

      Thank you for choosing Sony!

      We couldn't be happier to hear that you're enjoying the XR65X90L TV and the next-gen channels. Your trust in Sony’s lasting quality means a lot to us, and we’re honored to be part of your viewing experience. Thank you for sharing your thoughts!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    New Sony Bravia XR- A Great fit to our needs.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This unit met our needs in a moderately large brightly lit room. The setup, operation, went smoothly. A week after delivery we upgraded to a wall mount as the sound bar interfered with remote communications with the TV. Much cleaner look and more efficient daily operation.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesC, Thank you for sharing your wonderful experience with your Sony X90L! We're so happy to hear you like the ease of setup and it lived up to your expectations. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony-65”class Bravia XR X90L LED 4k UHD SMART TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My Sony tv is amazing I picture crystal clear very satisfied and the and the Geek Shias did an amazing job putting it on the wall And Eric from Geek squad did a out standing job hiding my cable wires so professionally well done

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nelson, Thank you for the 5-star rating! We're pleased to hear you're satisfied with the crystal clear picture of your new Sony X90L. And good to know you had an amazing experience with the TV installation. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    HDUB

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony tv has a clear and vivid picture, characters almost appear to live in your space. Awesome tv!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Worm, we're glad you like the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is very clear. High definition. Colors are vibrant

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PennyS, We are happy that you like the picture quality of your Sony BRAVIA TV. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for trusting Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Mr

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture. Can’t lose with any Sony product. Good value for premium product. Highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichardP, we're glad you like the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia TV excellence!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony always offers the best quality & my new 65” Bravia is exceptional! A great picture & a quality product!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LarryZ49, Thank you for the fantastic 5-star review! We’re thrilled to hear that you’re enjoying the overall quality of your Sony BRAVIA XR X90L TV, particularly its stunning picture quality. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect For Us

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the color and brightness of the picture. Easy install and setup. Delivered as promised and overall quality is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Daffy, Awesome! We are so glad to hear that you are happy with your new TV! Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Sony 65 in.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my 65 in. It has been a great addition to my home. I am more than grateful for the quality of technology for the price I paid!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the wonderful review, LizMarie!

      We are so pleased to hear that your XR-65X90L has been a great addition to your home. It's incredibly rewarding to know that you are grateful for the quality of the technology and feel it provides excellent value for the price you paid. We design our TVs with features like the Cognitive Processor XR™ to ensure you get that top-tier quality every time you turn it on.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team Sony_US

  • Cons mentioned:
    Contrast

    Rated 5 out of 5 stars

    Sony is always Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV quality is exactly what I was looking for. Hope it will last. I liked Sony OLED but it is too contrast with so deep black that it would hurt my eyes (my eyes are tired in the end of the working day from constant exposure to computer excel chats and the like).

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi IreneL, We're glad you like your new TV. Enjoy and thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture. Looks like it did in the store. Love it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MariF,

      Thanks for the 5-star rating! We're thrilled to hear you're enjoying the picture quality of the X90L TV. We're sure it's going to make your movie nights feel that immersive. Thanks for choosing Sony! -Aldair Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am really enjoying this tv. Brightness is great, Sony as usual has their upscaling too notch and motion as well. A little bit of dirty screen effect, especially in the corners and when watching hockey. Great for gaming. I also have an x950 h and their is not a huge difference between the two. Highly recommend this tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kev717,

      Thanks for sharing your review and experience with the X90L. We're glad that you like the picture quality of the TV. Your feedback about the screen is greatly appreciated.

      The LCD screen is made with high-precision technology to achieve a high level of performance and picture quality. To achieve this level of performance, the backlight setting of the TV is set to maximize the screen brightness. However, you may notice uneven brightness on the TV when watching in a dark environment or when the screen is blank. This condition is normal and not a malfunction of the TV.

      If you should find this affects your enjoyment, here are few adjustments that you can do to minimize this condition:

      -Reduce the Backlight Level in the Picture Settings menu.
      -Turn the Light Sensor setting to On in the Setup menu.
      -Change the Power Saving setting to Low or High in the Setup menu.
      -Set the Picture Mode to Standard in the Settings menu.

      See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bright and clear pictures, good directions and easy to operate.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello GeorgeV, thank you for your wonderful score! We are thrilled to hear that you are enjoying the X90L TV, especially its vibrant colors and high definition. We also appreciate your recognition of the user-friendly interface! Thank you for choosing Sony. Best regards, -Jenn. Sony_US