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Customer Ratings & Reviews

Your price for this item is $849.99
The comparable value price is $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1761 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

95%would recommend to a friend

Customers are saying

Customers have good things to say about the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV's picture quality, color accuracy, and ease of setup. Many appreciate the excellent value for the price and the impressive refresh rate, resulting in a positive overall experience. However, some users have noted issues with the remote control's design and occasional reliability concerns. A few also mentioned minor drawbacks such as glare and blooming in certain viewing conditions.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 36 Showing 701-720 of 1,761 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Replaced my TV in the living room that my kid got his hands on. This far surpasses what i was looking for in a TV and its a bigger screen than my old samsung. Dont think i will go back to that brand. You spend more money with sony but to me the picture quality is so much better

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cdj269, We are thrilled to hear that your new Sony BRAVIA X90L 4K smart Google TV surpasses the quality you were looking for. You chose the best brand for your family. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love my Sony!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    beautiful picture, easy to toggle through, great price!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the great review, Raine! We're thrilled to hear that you are enjoying your Sony XR65X90L.

      - The beautiful picture you mentioned is powered by our advanced Cognitive Processor XR™, which understands how humans see and hear, delivering intense contrast with pure blacks, high peak brightness, and natural colors.

      - The ease of toggling through settings and content can be attributed to the Google TV interface, which provides a seamless and intuitive user experience. It centralizes your streaming services and offers personalized recommendations, making it easy to find what you want to watch.

      - We're glad you found it to be great value for its price. The XR65X90L aims to offer high-end performance features, ensuring you get the most out of your entertainment system.

      Your feedback is highly appreciated, and we hope you continue to enjoy your viewing experience!
      Thanks for choosing Sony!
      Gus Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Got what I wanted, with help from Best Buy staff.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Ordered over the phone with help from Best Buy team member and it was exactly what I wanted - size, picture and price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FrederickM,
      Thank you for sharing your 5-star experience! We're so glad the team was able to help you find exactly what you were looking for. Enjoy your new Sony BRAVIA XR X90L, and the great picture quality it offers!
      Thank you for choosing Sony! -Maria Sony_US

  • Rated 5 out of 5 stars

    Gaming tv recommendations.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv for gaming, video games that doesn't have a good framerate, I strongly recommend this bad boy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SantonioC, Thanks for sharing your experience. We are glad that you now have a great smart TV for gaming. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fantastic TV

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing TV, picture is excellent. This TV syncs perfectly with my Sony HT-5000 soundbar, the sound is average without a soundbar. I highly recommend this combination.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Wonderful, AnthonyG! We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravo Bravia!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased on budget and it continues to not disappoint.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Jason,

      We’re delighted to hear that you’re enjoying the exceptional performance of your TV! It’s wonderful to know that our product has effectively met your needs. With Acoustic Multi-Audio technology, our TVs deliver realistic sound and crystal-clear dialogue, elevating your viewing experience. Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic Picture, simple controls and set up. FairPrice

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrianS, we're glad you like the ease of setup, simple controls and picture quality of our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia X90L 65” is great!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Sony quality in this Bravia set. Lots of thought to mechanical detail for cord placement and mounting options. I love how they used the front screen as part of the speaker system so I don’t need a sound bar and sound sounds great (lots of sound options in the remote control settings).

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HenryM,

      Awesome! We're glad that you like the sound, picture quality, design, and remote control functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Loving our new Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    As always with Sony TV's picture quality is near perfect. This one replaced a rear projection Sony we had for over 19 years with no problems. This is our 5th Sony TV in the last 35 years. I would never buy any other brand. Loving this new TV with sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidJ,

      You made the right choice upgrading to the Sony X90L! We're thrilled that you are enjoying the picture quality of the TV. Thank you for always choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good quality tv that connects well with sound bar, no complaints

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Incredible

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had my doubts about this TV but it is incredible.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello KennethM,

      Thank you for sharing your feedback on the XR65X90L! We are delighted to hear that it has surpassed your expectations. If you have any questions regarding its performance, please don't hesitate to reach out for personalized assistance.

      For technical support information, kindly visit the following link: https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv.

      Thank you for choosing Sony!

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Terrific tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality. Picture is excellent, delivery was super quick, easy, and efficient. Perfect completion to the game room

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AshleyB,

      Thank you for the 5 stars! We're thrilled to hear you're enjoying the excellent picture quality of your Sony BRAVIA XR X90L and that the quick and efficient delivery made it a seamless addition to your game room. Thank you for choosing Sony! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    This is amazing.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I tryed a LG OLED because it was supposed to be so great. Well, I’m back to SONY. What a difference. I should have switched 10 years ago. This TV is LED and it is so much better than than OLED, and no more burn in.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesH, You've made an excellent choice! We're very happy to hear that you're satisfied with your purchase and you appreciate the excellent LED display of your Sony X90L. Thanks for choosing Sony! -Sam Sony_US

  • Cons mentioned:
    Glare

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice TV. Great HD picture. When set to vivid almost all glare is removed. Remote could be nicer, but aside from that, very good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RickR, Thank you for sharing your experience! We're thrilled to hear that you're enjoying your Sony BRAVIA XR X90L TV and its exceptional picture quality! Thank you for your valuable feedback regarding the remote control. We truly appreciate it! Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Sony Tv is a YES

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the Tv! The color is rich, vivid, and the speakers are actually good! Also I’m a gamer and needed 120 hz. Solid for my PS4. Thanks Sony! Also the rep who helped me was so informative and friendly. Super personable, cared about the products and recommended what I was looking for!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VannessaJ, Thanks for sharing your awesome experience. We are thrilled to hear that you love your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. It's great to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy your games! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony all the way

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Always used Samsung tvs, but decided to go with Sony since I have a ps5 and this has all the features to go with it. Google tv and Sony tvs have changed my whole life. Won’t go back. Great performance, excellent picture, hdmi 2.1, fald, smooth ui, what else could you ask for?

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoelP,

      You made the right choice upgrading to the Sony X90L! We're thrilled that you like the picture quality, Google software, PS5 compatibility, and support for features specified with HDMI 2.1 of the TV. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Electronics are great

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best Tv viewing experience. Also very suitable for gaming on ps5

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Deepakprakash, thank you for the 5 stars score! We're glad to read the BRAVIA XR X90L is giving you a great TV viewing experience. This TV is the best match for your PlayStation 5, we hope you keep enjoying your gaming. Thank you for choosing Sony. Regards. -Jenn Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Mr.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a GREAT TV. Vivid picture and lively sound!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PhillipR. We're delighted to hear your enjoying your new Sony TV!. For instance, there is "Vivid" mode from settings you can set and is designed for bright environments, presenting clear and enhanced colors. Thanks for choosing Sony!. -Milton Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    A fun television!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    An awesome television! It ties in with my Sony theater/sound system. The picture is great. A little bit of a challenge to set up the Google commands, I got along without Google before, so I don’t use that function. Love watching online music videos.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Luthergrad, Thanks for the positive feedback. We apologize if you find it challenging to set the TV up but we're glad you're all set. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Color Brilliance

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The color is brilliant- Highly recommend this television!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello LisaM, thank you for awarding the X90L TV a five-star rating! We're thrilled to hear that you love the vibrant colors of the screen. Read that you would recommend this product means a lot to us! Thank you for choosing Sony! Regards. -Jenn Sony_US