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Customer Ratings & Reviews

$849.99
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Comp. Value: $1,199.99

Customer reviews

Rating 4.8 out of 5 stars with 1841 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

95%
would recommend
to a friend

Customers are saying

Customers regard the 65" Class BRAVIA XR X90L LED 4K UHD Smart Google TV (2023) highly for its excellent picture quality, realistic color, and ease of use. Many find the setup process straightforward and appreciate the overall TV quality, especially considering the reasonable price. Some customers have noted minor drawbacks such as the remote control lacking a number pad, minimal glare, and occasional slight blooming. A few have also mentioned concerns about contrast and occasional lag when opening apps.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 36 Showing 701-720 of 1,841 reviews
  • Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic Picture, simple controls and set up. FairPrice

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrianS, we're glad you like the ease of setup, simple controls and picture quality of our product! See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position. Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Living room TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We needed a new TV for our living room and we were looking for a reasonable high quality TV at a reasonable price. This was a great fit for us. Still trying to learn more about it as we watch tv. There is so many options on it to learn them overnight

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LynS,

      You made the right choice! We're thrilled that you found the perfect TV in the Sony X90L. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Excellent picture and sound quality.

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and sound quality. Sharp picture. Really easy to add apps and stream .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ElizabethD, Thanks for the 5-star review! We're thrilled to hear you're enjoying the picture quality of the X90L TV. It's great to know you're taking advantage of the apps and streaming on TV. Thanks for choosing Sony! -Aldair Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Replaced my TV in the living room that my kid got his hands on. This far surpasses what i was looking for in a TV and its a bigger screen than my old samsung. Dont think i will go back to that brand. You spend more money with sony but to me the picture quality is so much better

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cdj269, We are thrilled to hear that your new Sony BRAVIA X90L 4K smart Google TV surpasses the quality you were looking for. You chose the best brand for your family. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Rated 5 out of 5 stars

    Only Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture.....We usually only purchase Sony TV's. And again this is a great product. Best picture quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chaos45, we're glad you like the picture quality of our product. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    X90L

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Massive upgrade over my previous tv! Also performs just as good as the Bravia 7 imo - def worth it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Andrew, congratulations on your upgrade! You've definitely made a great choice going for the Sony - 65" Class BRAVIA XR X90L. This TV comes with our Cognitive Processor XR which delivers a picture with wide dynamic contrast and natural colors, replicating how we see the real world. We hope you continue loving the TV, thank you for choosing Sony. Regards, -Dominick Sony_US

  • Rated 5 out of 5 stars

    .

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best Buy is really the best place to buy the electronics. So happy with my purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, Noor,

      Thanks for the comment and the the 5-stars rating! We are delighted to hear that you are happy with your purchase! You will get to access billions of accurate colors and reproduce each shade with the subtle differences seen in the real world. XR Triluminos Pro enhances the range of hues and saturation, revealing extremely precise details within textures, and skin tones that look completely natural.

      Thank you for choosing Sony, have a nice day!
      -DiegoV Sony_US

  • Rated 5 out of 5 stars

    Love being able to add google photos

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    good crip picture, Love that I can add photos to the screen that are shown when the TV is off . Pleasing addition to the TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TomM, we're glad you like our product! Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Gaming tv recommendations.

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    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv for gaming, video games that doesn't have a good framerate, I strongly recommend this bad boy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SantonioC, Thanks for sharing your experience. We are glad that you now have a great smart TV for gaming. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    My Sony

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the new TV. Looks great with my games and movies. The colors and blacks come together really well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MartinM,

      Thank you for choosing Sony!

      We're glad to hear you're enjoying the fantastic visuals for your games and movies. One useful feature of your new TV is the LED Backlight with motion-sensitive lighting. This feature ensures that you can operate your TV even in complete darkness, as the buttons light up when you pick up the remote. Plus, with the built-in "Find Remote" feature, you’ll never have to worry about misplacing your remote again. Just activate the feature on your TV, and a buzzer will help you locate it easily!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Sony TV is a go- to solution

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent 65 inch Sony TV that provides everything needed for apps and regular TV watching. Clear and bold, the picture is just the right size for entertainment and sports presentations. I trust Sony.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrianS, we're glad you are enjoying your new TV! Thanks for trusting Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Excellent tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far it has been great. Picture seems to exceed my expectations

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Sony Bravia X90L 65” is great!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Sony quality in this Bravia set. Lots of thought to mechanical detail for cord placement and mounting options. I love how they used the front screen as part of the speaker system so I don’t need a sound bar and sound sounds great (lots of sound options in the remote control settings).

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi HenryM,

      Awesome! We're glad that you like the sound, picture quality, design, and remote control functions of the TV. See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™️. Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see. Take entertainment further by pairing your BRAVIA XR™️ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Excellent

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent performance for the price. Best buy delivered it in perfect condition. Thanks.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the fantastic review, DtriL!

      We’re so glad to hear that you're enjoying the excellent performance of your X90L! It’s great to know that Best Buy got it to you in perfect condition so you could start enjoying that premium picture quality right away. We truly believe it offers incredible value for the performance it delivers.

      Thank you for choosing Sony!

      Best regards,

      Gus, Sony Social Media Team sony-global

  • Rated 5 out of 5 stars

    Family Room TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony TV has the best picture and the Google operating system make this set up super easy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkJ, thanks for sharing your experience with the Sony - 65" Class BRAVIA XR X90L! As you noted, this TV delivers an astonishing picture quality full of brightness and vibrant colors, and with the integration of Google TV, it organizes all your content in one place for easy access! Thanks for choosing Sony and enjoy your viewing experience. Regards, -Dominick Sony_US

  • Rated 4 out of 5 stars

    65'' Sony TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had this TV for over a year now, it has been a good TV with no issues.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Rcre,

      Thank you for choosing Sony!

      We're honored to hear that your XR65X90L TV has provided you with reliable performance over the past year. It's rewarding to know the product has maintained its quality and served you well without any issues. Thank you for sharing your positive experience with us!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Excellent TV with many options

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is my 1st Google TV and I love it. Getting it set up for my preferences took a while but I dont miss anything from my Samsung TV and I really liked that as well. This Google TV is app driven and for me, there are plenty of apps to choose from. I am also a Direct TV subscriber and while I can watch live TV via the DTC app, I haven't been able to view what is recorded on my DVR. We have 2 different DTC recorders it cant seem to see anything recorded. I dont think that is the TVs fault.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KarenW, Thanks for the 5-star rating! We're glad you like your new TV. Enjoy and thanks for choosing Sony. -Craig Sony_US

  • Rated 5 out of 5 stars

    Sony

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv and installation was also great. I would buy it again

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Loving our new Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    As always with Sony TV's picture quality is near perfect. This one replaced a rear projection Sony we had for over 19 years with no problems. This is our 5th Sony TV in the last 35 years. I would never buy any other brand. Loving this new TV with sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidJ,

      You made the right choice upgrading to the Sony X90L! We're thrilled that you are enjoying the picture quality of the TV. Thank you for always choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony Tv is a YES

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the Tv! The color is rich, vivid, and the speakers are actually good! Also I’m a gamer and needed 120 hz. Solid for my PS4. Thanks Sony! Also the rep who helped me was so informative and friendly. Super personable, cared about the products and recommended what I was looking for!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VannessaJ, Thanks for sharing your awesome experience. We are thrilled to hear that you love your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With our BRAVIA X90L, you will see a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR. It has Sound positioning tweeters, in additional to the TV speakers, which elevates the sound so what you hear matches the picture you see. It also supports Google TV, which brings your favorite content from across your apps and subscriptions and organizes them just for you. It's great to hear that you were assisted well by our local dealer. Thank you for your purchase. Enjoy your games! Vincent Sony_US