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Customer Ratings & Reviews

Your price for this item is $1,299.99
The comparable value price is $1,999.99

Customer reviews

Rating 4.7 out of 5 stars with 216 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

94%would recommend to a friend

Customers are saying

Customers are delighted by the excellent picture quality and impressive OLED quality of the 65" Class BRAVIA XR8B OLED 4K HDR Google TV. Reviewers find the television easy to set up and are impressed with the deep black levels. However, some customers have noted that the brightness may be too low for certain room environments.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 5 Showing 81-100 of 216 reviews
  • Rated 5 out of 5 stars

    Amazing Sunny TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony TV is absolutely beautiful. The colors are vivid, the motion is smooth, there's no white wash on dark scenes or ghosting in video games. It's also very responsive and integrates well with my smart home devices.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Chris,

      Thank you for choosing Sony!

      We’re honored to hear that the K65XR8B TV’s vivid colors, smooth motion, and clear dark scenes have impressed you. It’s wonderful to know that the responsiveness and smart home integration are enhancing your viewing experience. Your detailed feedback encourages us to continue delivering exceptional technology that fits seamlessly into your lifestyle.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Setup ease

    Rated 5 out of 5 stars

    Great Buy

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great looking TV for the price! TV is light for it’s size and easy to unpack.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for the positive feedback, Stacy!

      We are delighted to hear that you find the K-65XR8B to be a great looking TV for the price! It’s also rewarding to know that you found it light for its size and easy to unpack—we strive to make the setup process as simple and hassle-free as possible.

      Thank you again for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love my Sony TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love everything about my new Sony tv-the color, clarity, etc. My daughter set it up for me & she felt it was relatively easy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MargieK,

      We are thrilled to hear how much you love your new 65" BRAVIA XR8B OLED TV, especially the excellent color and clarity! It's also great to know that the setup process was relatively easy for your daughter. Thank you for sharing your positive experience!

      Thanks for choosing Sony. Best regards, Eliab Sony_US

  • Pros mentioned:
    Oled quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I’ve ever owned. Used geek squad and the set up and installation was awesome!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mark,

      Thank you for the incredible 5-star review! We are absolutely delighted to hear that you consider the Sony BRAVIA XR8B the best TV you've ever owned.

      That feeling is exactly what we aim for. With its stunning OLED picture, powered by the XR Processor for pure blacks and breathtaking contrast, every scene is designed to pull you in with a level of realism and clarity you truly have to see to believe.

      Enjoy your amazing new viewing experience and thank you for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality very impressed with my purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TerranceG,

      We are truly heartened to learn how impressed you are with your purchase of the Sony BRAVIA XR8B! We engineer our TVs to deliver excellent picture quality, and your positive feedback is a fantastic affirmation of that commitment. Thank you for sharing your experience and for choosing Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV and perfect for our basement

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, the colors are perfect. Exactly what the Best Buy rep said it would be

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello BryanL,

      Thank you for choosing Sony!

      We couldn't be happier to hear that your K65XR8B TV is delivering perfect colors just as our team described. Your positive experience means a lot to us, and we're grateful for the trust you placed in our guidance. Enjoy your viewing experience!

      Best regards,
      -Fred Sony_US

  • Rated 5 out of 5 stars

    Perfect for gaming and watching

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful visuals and really nice smooth software.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello MohammadF,
      Thank you for sharing your thoughts on the K-65XR8B!
      It is truly wonderful to know that you are impressed with the visual quality and the smooth performance of the software.

      We appreciate you choosing Sony!
      Kind regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality. Our second purchase of a Sony brand TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HI KarenStephanieHinds,

      That's fantastic to hear! We are delighted that you are enjoying the great quality of your new 65" BRAVIA XR8B OLED TV and that you chose Sony for your second purchase. We appreciate your continued loyalty.

      Thanks for choosing Sony.

      Best regards, Eliab Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65’

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good TV. The screen, surround sound, and overall view looks great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello KaylaB,
      Thank you for reaching out and sharing your positive feedback on the K-65XR8B!
      It is most rewarding to hear that you find your new television to be a very good TV, and that the screen, surround sound and overall view look great.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Worth the price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is crisp and clear. Coloring is accurate as well. Sound quality is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeffreyS,
      We are very glad to hear your feedback on the K-65XR8B. It's truly wonderful to know that you're impressed with the picture quality and sound!

      The XR8B is designed with cutting-edge display technology to deliver stunning visuals and accurate colors, ensuring a vibrant and lifelike viewing experience. Some features you might find useful include the HDR support, which enhances contrast and color depth and the 120Hz refresh rate, providing smooth and fluid motion.

      We appreciate you choosing Sony!
      Best regards,
      Estefany Sony_US

  • Rated 5 out of 5 stars

    I love this Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was hesitant initially to buy Sony due to its price, but after watching the quality in my friends house, I decided to go for it & it turned out to be an excellent choice, clarity and sound is outstanding

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Raki,

      Thank you for choosing Sony!

      We’re elated to hear that your experience with the K65XR8B TV has been so rewarding. It’s wonderful that the clarity and sound quality have made such a positive impression, validating your decision to choose Sony. Your trust means a great deal to us, and we’re committed to continuing to deliver products that enhance your entertainment experience.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice picture!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture! We were able to get it up and running with little difficulty.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Red1,

      We are thrilled to hear you're enjoying the great picture quality of your 65" BRAVIA XR8B OLED TV and that the setup was easy.

      Thanks for choosing Sony.

      Best regards, Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 8

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV and friendly assistance from Best Buy staff. Picture has a very true color and the menus are simple and intuitive to set the tv up.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ZebbenB,

      Thank you for choosing Sony!

      It makes us really happy to hear that you're enjoying your new K65XR8B TV! We're glad the picture quality and intuitive menus are making it easy for you to get the best experience possible. It's also great to know that the team at Best Buy provided friendly and helpful assistance.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65" sony tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with product. The workets were knowledgeable and pleasant. They were clean and answered any questions we had.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VINCENTmancino,

      That's fantastic to hear! We are so glad that you're happy with your new BRAVIA XR8B OLED TV. It's also great to know that the team at the store provided you with such a positive and helpful experience. We appreciate you sharing your feedback with us!

      Thanks for choosing Sony.

      Best regards,
      Eliab sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great experience all around

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV itself is so nice. Super clear and bright. The buying experience was great also. Very knowledgeable and helpful staff.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrianN,

      We're thrilled to hear you're loving the stunning clarity and brightness of your BRAVIA XR8B OLED TV! Thank you so much for the kind words about your buying experience and our retail partners as well.

      Thanks for choosing Sony.
      Best regards,
      Eliab sony-global

  • Rated 5 out of 5 stars

    Great Picture

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my new Sony 65" Bravia 8 TV. Been a Sony fan for the last 20 years, my last Sony Bravia 2 55" lasted on my wall, put it out to the garage for viewing still going strong. The 65" looks great and the picture is a 10 out of 10. Love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PeteM,

      It is most rewarding to hear that you are loving your new 65" BRAVIA XR8B! Having a loyal fan for over 20 years is something we truly treasure, and we are so glad to hear your previous set is still going strong in its new home. It’s fantastic to know that the picture quality on your new TV has earned a perfect 10 out of 10 in your book.

      Thank you for your incredible loyalty and for continuing to make Sony part of your daily viewing.

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65 Inch Sony OLED TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    BRIGHT 4 K Picture Amazing Clarity with 4K reception and a 4K Cable for the connection speed and internet speed to match.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TonyB,

      We're thrilled you're loving the Sony XR8B OLED TV! It's fantastic to hear that you're experiencing the bright 4K picture and amazing clarity that this TV is designed to deliver. You've hit on some key points that make the XR8B a standout choice.

      Thank you for your excellent review and for being a Sony customer!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Outstanding Television

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Most pleased ! Crisp display. Recommended! Love Sony products!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thank you for your enthusiastic review, Richard!

      We are absolutely most pleased to hear that you are enjoying the crisp display on your K-65XR8B television! It's rewarding to know that you love Sony products and that you recommend this latest model.

      Your continued loyalty means a lot to us and thank you for choosing Sony!

      Best regards, Gus, Sony Social Media Team sony-global

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Happy with my purchase. I appreciate the darker blacks for contrast.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dustin,

      It is most rewarding to hear that you appreciate the darker blacks for contrast. The infinite black levels of the OLED panel, powered by our XR Processor, are designed to deliver exactly that high-contrast, breathtaking picture quality. Thank you for your 5-star review and for choosing Sony!

      Best regards,
      Dominick sony-global

  • Pros mentioned:
    Oled quality

    Rated 5 out of 5 stars

    New room

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Paper thin. Picture is Great easy set up and looks good on the wall.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Bobb,

      Thank you for choosing Sony!

      We couldn't be happier to hear that the K65XR8B TV has impressed you with its slim, elegant design and outstanding picture quality. It is gratifying to know that the installation process was straightforward and that the TV adds a refined aesthetic to your space. Thank you for sharing your positive feedback.

      Best regards,
      -Fred Sony_US

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