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Customer Ratings & Reviews

Your price for this item is $499.99
The comparable value price is $689.99

Customer reviews

Rating 4.6 out of 5 stars with 297 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

91%would recommend to a friend

Customers are saying

Customers praise the 65" Class X77L LED 4K UHD Smart Google TV (2023) for its unmatched picture quality, superb color and contrast, and overall design. Many find it easy to set up and appreciate the user-friendly remote control and Bluetooth connectivity. Some customers express concerns regarding the Google TV interface and the TV's responsiveness. Despite these concerns, many feel it offers good quality for the price.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 297 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great investment

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it. This TV is of great quality. The picture is clear and the sound is amazing and without speakers. Highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnaS, Thank you for the excellent review! We're delighted to hear you love the picture clarity, amazing sound, and overall quality of your Sony X77L. With X77L BRAVIA 4K TV, experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1. Google TV with Google Assistant organizes your content all in one place. Support Apple AirPlay.1,5. Take your PlayStation® 5 gaming to the next level with exclusive features that optimize picture quality for gaming and streaming. See blur-free picture quality in fast-moving sports and movies powered by Motionflow XR™ technology. Bring back lost texture and detail and see your content upscaled to near-4K resolution with 4K X-Reality PRO. Thank you for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wry nice tv good quality good picture and sound I would recommend this tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hammer69ss, We appreciate your 5-star rating. We're also glad that you like the picture and sound quality. Thank you for choosing Sony. Erin Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Exactly what I was looking for and more. Best Buy customer service is top tier, Thank you Folks.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Erick808,

      You've made an excellent choice with the Sony X77L! It's wonderful to hear that you received professional assistance in your decision. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv works!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Hey this tv is a good time, great sound and quality for the price!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelT We're glad that you like the picture and sound quality. Experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1™. All your HD content is upscaled to near-4K resolution resulting in sharp details and real-world colors. Google TV™ with Google assistant™ makes it easy to find your favorite movies and shows from all the top streaming apps. Thank you for choosing Sony. Erin Sony_US

  • Rated 5 out of 5 stars

    Super

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great sony bravia tv for sure! Amazing delivery service...

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the 5-star rating, Tabby! We're glad you're happy with your purchase. Make sure to keep your device's firmware up to date to enjoy all its features. Thanks for choosing Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    Sony 65"

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent viewing quality and easy remote control use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MartyM, Great! We're thrilled to hear that you are enjoying the picture quality and ease of using the remote controls. Experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1™. All your HD content is upscaled to near-4K resolution resulting in sharp details and real-world colors. Google TV™ with Google assistant™ makes it easy to find your favorite movies and shows from all the top streaming apps. Thank you for choosing Sony. Erin Sony_US

  • Rated 3 out of 5 stars

    Not very impressed

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Honestly I’m not very impressed especially for the price point. No it’s not top end but it’s still $200 more than all others same size same class. The picture is not that amazing even in 4K The sound is absolutely horrific and I don’t expect theater sound just decent sound that doesn’t annoy me. This forces even the non picky person to have to buy a soundbar. So factor that into your overall cost. Due to the bowed back it’s not as thin as it could be so you won’t get that flush look. I paid the extra money because my last Sony is still going strong 14 years later so I’m hoping this one will last too. But I’m betting I buy a better one wayyyyy before that out of pure annoyance. The sound problem isn’t just how loud, it’s also the depth, you hear all of the music over the words and I’ve tried all the settings Wondering if I should return and get the cheaper Samsung just to save money

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    Sony 65 inch tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great sales rep who was very knowledgeable and helped us to pick out the best product for our needs!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BeccaT, Awesome! We are so glad to hear that you are happy with your new TV! With the X77L, every image, alive with vivid colors! Live Color expands colors of images to the reproducible colors of the TV so everything you see looks vivid and real. Also our Motionflow XR creates and inserts extra frames between the originals. With more images seen every second, action is smoother and sharper. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    I LOVE this TV!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I LOVE this TV! It looks and works great, very happy with this and if you like Google like I do then you should definitely get this TV :)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Awesome, NicoleL! Thank you for the fantastic feedback! We're happy to hear that you are enjoying the smart Google TV features, exceptional picture and overall performance of this great TV. We always strive to deliver the best picture quality with our TVs. Thank you for the 5-star rating and for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Sony smart TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm very happy with this TV. I would buy two if I could.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ArmandoOchoa, Awesome! We're glad that you are happy with your purchase. We appreciate your feedback and thank you for choosing Sony. Erin Sony_US

  • Rated 5 out of 5 stars

    Ceo

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good with price. Not in high quality and it good with the some price,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Amazing, We're thrilled to hear that you're enjoying your new TV. Your feedback is greatly appreciated! Thank you for choosing Sony. Erin Sony_US

  • Rated 5 out of 5 stars

    Google tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my present for Mi in crixmas for My self . Thank a God

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MariaV,
      Excellent choice! We're glad to hear you love your new Sony TV. Your satisfaction means a lot to us. Experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1™. All your HD content is upscaled to near-4K resolution resulting in sharp details and real-world colors. Google TV™ with Google assistant™ makes it easy to find your favorite movies and shows from all the top streaming apps. Thank you for choosing Sony! - Kris Sony_US

  • Rated 1 out of 5 stars

    Best by not honoring total member support

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My review is more about the new BestBuy coverdge plan than the TV itself. I am disapointed my TV has issues but Best Buys refusal to send the geek squad to my home to fix my TV uis distrubing given the plan documentation and the porice we paid. Multiple Chat sessions, phone calls and inpoerson visits to Best Buy resultreed in nothing but beaurocratic red tape and I was told I would have to contact Sony. What happened to the statemntsa in the brochure, The geek Squad and Best will handle it all? It wasnt until I got nasty on the phone, needlesly raising my stress level did Best Buy personal start to help. I wilkl cetrtainly not buy any more products from Best Buy anbd will add Sont next to LG as a never again product. Sony aligns themselves with Best Buy they get to feel the heat. In case anyone doubts what I am seeing I included a screen shot of the claim the Geek Squad will help. Shame on you Best Buy.

    No, I would not recommend this to a friend
  • Rated 1 out of 5 stars

    Couldn’t see the image

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Opened the box and the screen is shattered. Best Buy told me there is nothing they can do

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nacho, We are sorry to hear that the screen shattered. This is definitely not the experience we'd like you to have. We'd like to make sure you are taken care of. May we contact you to help and get more information? If so, please email the below information to [email protected].
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      BBY Username:
      Telephone Number:
      Additional Information regarding your experience with the X77L

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Sincerely,
      Erin Sony_US

  • Pros mentioned:
    Ease of use, Picture quality, Price

    Rated 5 out of 5 stars

    sony 65" bravia TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture great and easy to use. Set up was a breeze and was a great price to boot. Remote is easy to use as well, just wish it had a built in light feature.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wade, That's awesome! We're thrilled to hear you like the great picture quality, ease of use and setup, intuitive remote control functions, and overall value of your new Sony X77L. At Sony, we are always looking to improve our product quality and features. We have noted your input about the remote backlit feature and will be sure to forward this feedback to the appropriate department. Powered by Sony's 4K Processor X1 and Live Color technology, your movies, shows, and games look immersive and realistic with more vivid colors. Even 2K and HD media can be upscaled to near-4K thanks to Sony's 4K X-Reality PRO. If you like sports and action-packed movies, Motionflow XR will create and add frames to keep things smooth and blur-free. Finding what to watch is easy with Google TV built-in, or you can cast from a phone or PC with Chromecast Built-in and support for Apple AirPlay. All of this and more is intuitively managed with the included voice-enabled remote and Google Assistant. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    I loved it.

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am sony fan. From speaker to phone to tv to playstations. I was so excited when i got my tv. Yes! Happy women here. The tv was perfect for my living room. The picture and sound was so smooth. No complaining or problems. Shout out to the 2 guys who deliver and taking care of my tv. Thank you so much!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Malea85,
      Thank you for being our Sony valued customer! Your satisfaction with our products means a lot to to us. We're really glad you are enjoying the amazing picture and sound quality of your new TV. Nice to know the TV was handled and properly delivered to your home. With X77L BRAVIA 4K TV, experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1. Google TV with Google Assistant organizes your content all in one place. Support Apple AirPlay.1,5. Take your PlayStation® 5 gaming to the next level with exclusive features that optimize picture quality for gaming and streaming. See blur-free picture quality in fast-moving sports and movies powered by Motionflow XR™ technology. Bring back lost texture and detail and see your content upscaled to near-4K resolution with 4K X-Reality PRO. Thank you for choosing SONY! - Kris Sony_US

  • Pros mentioned:
    Ease of use, Picture quality, Price

    Rated 5 out of 5 stars

    Affordable and Easy

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not only is the TV very clear with colors that pop, but it is also pretty affordable for the size and quality. Also, the layout makes using and adding apps very easy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Juice,
      Thank you so much for a remarkable review! We're thrilled to hear how much you like the exceptional picture quality, ease of use, and features of your new TV. We always strive to deliver the best quality with our products. With X77L BRAVIA 4K TV, experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1. Google TV with Google Assistant organizes your content all in one place. Support Apple AirPlay.1,5. Take your PlayStation® 5 gaming to the next level with exclusive features that optimize picture quality for gaming and streaming. See blur-free picture quality in fast-moving sports and movies powered by Motionflow XR™ technology. Bring back lost texture and detail and see your content upscaled to near-4K resolution with 4K X-Reality PRO. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Real color tone

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best fit for my living room. Great pic quality. Real color tone. No extra filter. Love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MuhammadRay,

      Thank you for the 5-star review! We are delighted to hear that the Sony KD-65X77L is the perfect fit for your living room and that you appreciate the great picture quality and real color tone.

      Enjoy the true-to-life viewing experience and thank you for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good quality. Easy to install and very easy to use. Love the Bluetooth feature.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      HiEliL, Great! We're thrilled to hear that you are pleased with the incredible performance of your Sony X77L 4K TV. Good to know your investment is worth it and you find it easy to setup and use. We always strive to deliver the best picture with our TVs. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Tried a new brand of SmartTv.

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Easy to use and set up. Works with or without cable/internet.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Naenae, Amazing! We're thrilled to hear that you like the picture quality and ease of use and setup. Experience all your favorite content in lifelike 4K HDR picture quality, powered by the 4K Processor X1™. All your HD content is upscaled to near-4K resolution resulting in sharp details and real-world colors. Google TV™ with Google assistant™ makes it easy to find your favorite movies and shows from all the top streaming apps. Thank you for choosing Sony. Erin Sony_US

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