Customer Ratings & Reviews

The picture on this TV is fabulous. The colors are true and the blacks are deep. I have plenty of sun that comes in the room and this TV handles it perfectly.

As crisp and clear a picture as you can get. Easy to set up, comes with all the apps to keep you busy for hours of entertainment. It's pricey for an LED but it's the best.

This has such a great picture and over the last month we've had a number of compliments on it. I actually choose this over a Samsung which we have punched in the past based on our salesman recommendation, look of the TV and review. I love the remote other than the fact that it should light up. Easy to use and the TV button is perfect for my wife after we watch something online she can just click that to get back to her programs. I could really go into detail about the TV but enough has been written. It just looks awesome, sounds awesome and fits our size living room perfectly.

The TV has a great picture, but I'm not convinced it's better than a Vizio M or comparable TV. It looked much better in the store. The TV suffers from blooming, which can become quite noticeable. When the blooming is not happening, the picture is fantastic. The other issue with the TV is that: (1) the built-in Chromecast connection is not working; and (2) the sound cuts in and out as if the person on the screen is talking on a cell phone that is going in and out of range. Really wanted to love this TV. Will likely be going for the Vizio M as rtings.com has it with less blooming.

Amazing picture. Looks great and performs excellent. Great apps's easy to install.Menu easy to follow. lots of settings and modes. Great view from any angle.

Of course when you go from a 42 inch tv that is over 8 years old to a new 65 inch smart tv, there is a huge difference. The sony 900 series is exactly what we wanted. Once we had it mounted and the geek squad tuned it to proper settings we were WOW! Able to get apps, play the pics I take of grand kids and scenery, plus a myriad of stuff we might not use. Pic is great. Not exactly what we saw at the Best Buy we shopped since I don’t know how they have theirs tuned. But very happy. One thing, if you have the geek squad hang it, have them show you how to use the wall bracket and release the TV. Ours forgot to do that.

The 65" Sony fits perfectly into the alcove in our family room, providing great viewing angles, natural color and good sound without the use of a soundbar.

Great quality,excellent performance, color is very sharp. All of our previous TVs are Sony and this brand exceeds our expectations.Most of all this model 900F is a joy to have.

This tv was my 2nd choice because my primary choice was out of stock. This was fortunate because the picture is so bright and crisp that I could not be more pleased!

Big picture. Easy to use. An occasional motion blur but not noticeable. Very real colors and consistent picture for an LED TV. I have watch plasma for 20 years and it was the best picture for deep blacks and sharp contrast. But it became out of date for streaming.

Just purchased this TV, so far so good. Easy to setup, easy to navigate through the different options. Has good colors, no issue with refresh for games or movies.

This tv has wonderful color and sound , my husband and i are very happy with it. We will buy another one in the near future.

Sony XBR is more than I expected. In the store it looked great compared to the other screens next to it. Low glare. Incredible picture. I couldn’t ask for better.

I went back and forth for ages between Sony, Samsung and Vizio. Personally the only LG I wanted to consider was the superb OLED but the pricing was much too high in comparison. I’ve owned a Samsung 49” SUHD(2016 model) for quite a while but loved the value of this Sony, and it doesn’t disappoint. Sony’s color palette is more true to life color than Samsung’s over saturated colors. For a backlit panel it doesn’t seem to get quite as bright as my other 4K but note that after months of owning this TV brighter isn’t always better. HIGHLY RECOMMENDED

Yes this is a 2018 model but it still has as good or better picture quality than anything for the same price. I didn't want to play the panel lottery with TCL, Hisense, or Vizio so paying a little more was worth it for me. Love the android interface, do a search on YouTube on how to speed it up and it flies. The picture is fabulous in both SDR and HDR. Even upscale content looks better than it ever has from Dish. Sound isn't great but I run everything through a receiver so keep that in mind. Just buy this TV, you won't regret it!

The picture on this TV is amazing! The processor in this model makes everything look like HD. The 4K is amazing.

This is truly worth the investment. amazing quality of picture and very easy to use and set up. Very smart features and easy to add apps to it.

We went to Best Buy to look at 70"+ tvs but a friendly employee showed us the Sony and we were highly impressed. Once we got it home and mounted on the wall all I can say is WOW. We've had many flat screens over the years but this one tops them all, the picture quality is stunning. Yes, we paid a little more than we wanted to but have zero buyer's remorse. Be sure to take a look especially before overpaying for OLED. Also ordered a Nakamichi SHOCKWAFE ELITE 7.2 DTS:X sound system and been very happy with the it as well. Easy to setup and enjoy great sound to go along with the spectacular Sony.

Really nice TV for the price!! Super easy to set up. Used online picture setting recommendations … looks awesome in my slightly darker family room.

I purchased the XBR65X900F as an upgrade to my XBR55X850D and it is truly an upgrade. The dark scenes are darker and the bright scenes are brighter. This tv seems to handle motion much better as well. I watch a lot of 4K movies with my Sony 4K player and the movies really stand out on this television. The 850D was good but this one is better. My old 850D did not go to waste because I gave it to my sister.