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Customer Ratings & Reviews

Your price for this item is $299.99
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The comparable value price is $1,499.99

Customer reviews

Rating 4.6 out of 5 stars with 1333 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.3 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers often highlight the exceptional picture quality, describing it as outstanding and clear. They also appreciate the ease of setting up the TV and its intuitive operation. While many customers are pleased with the TV's color and sound quality, some express concerns about the lack of upgrades on the 2.1 HDMI ports and the high price.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 12 Showing 221-240 of 1,333 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Can’t beat a Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love our new 65” Bravia. It replaced our original 20!year old 46” Bravia that our daughter took to college. Great picture and sound. Loved the ability to turn the legs around in order to fit on our entertainment center. I really don’t think the legs are as wobbly as others have indicated but I don’t have little ones around to worry about getting crazy around the TV. My Dallas Cowboys are looking great on this bad boy!! Don’t think I’ll ever own anything but the Bravia’s. Have 3 more in the bedrooms.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NinjaPoolman, We're glad that you love this X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Very good TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture especially streaming. Sports are very clear without any jittering like on our old tv. It was easy to setup and use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Triontiger, We are happy to hear you are enjoying the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near 4K HDR. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Fantastic TV for the price

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased the 950H during the Black Friday sale. We could not be happier with picture quality and ease of use. Curbside pickup quick and safe.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WestchesterDad, we're glad you are enjoying the picture quality of our product. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Hdr, Picture quality

    Rated 5 out of 5 stars

    Sony 4k

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture playing games look amazing on it the Dolby vision and hdr10 are incredible and the x1 ultimate processor loads things so fast

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Camcam42024, Thank you for the 5-star rating! Glad to hear that you like the overall performance of the TV when playing games! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great, Versatile TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are very happy with the 65” Sony TV we recently purchased. The picture is excellent…crisp and vibrant. The ability to download apps for streaming, like Hulu, Netflix and Amazon Prime, without having to use a Firestick or other add-on device, is also very attractive. And now we can easily link our iPhones to the TV and show our photos on the big screen. The TV is preloaded with a myriad of useful apps, and we can download others using the built-in interface with the internet. I highly recommend this TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyGuy, We're glad to hear that you are happy with your purchase. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for the recommendation! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great! Atmos problems

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect picture. Great selection in Android TV and Google play store. Does well in all light conditions from direct morning sunlight and midnight black. Improvement over other 4K TVs in house in picture, internet connection, features, sound, and reliability. I have one problem. Purchased with Sony sound bar plus rears for 5.1. During Dolby Atmos the sound cuts out. To resolve, I need to restore to factory default, set everything up and start again. Correction lasts for a couple days. Sony was not helpful in resolving the issue.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TechPurchaser, Awesome! We're glad that you like the picture quality, the selection in Android TV and Google play store. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near 4K HDR. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    65 inch TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This purchase was an upgrade of 10 inches of screen area. The colors are bright and vivid. We are very pleased with this purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Trt2, Awesome! The 65" X950H TV is a great upgrade! Glad to hear that you are happy with your new TV! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV. Handled all my inputs with ease. Can be wireless or wired. Since it is an android tv, it is easy to use like a phone. WAs able to add my sling tv and use both Peacock and HBO max which are not available on Roku. OBTW, my roku ultra works great and everything is in 4K. On one small drawback, if you use headphones even Bluetooth, the speakers turnoff. Bluetooth and google Chromecast work great too. BestBuy installer Geoffrey was absolutely fantastic. When Sony dropped the the price I was able to get an adjustment after the fact.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ngato, We are happy that you like the features and capabilities of your new Sony Bravia 4K TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology. To listen to your TV through headphones and the TV speakers, soundbar, or another audio device at the same time, please check out this link: https://www.sony.com/electronics/support/articles/00201347. Thank you for choosing Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Stand

    Rated 5 out of 5 stars

    Great TV for the money

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is great right out of the box. The Android OS is nice. Stands arent the sturdiest.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JLM82, Thank you for the 5-star rating! We are glad to hear that you are happy with the TVs picture quality and android operating system. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A little pricey but totally worth it

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So this is without a doubt a big purchase but my god, the quality of Sony is so good. I love this tv! Everything about this tv is good. Only one issue I had. I woke up and turned on the tv and there was no sound coming out of it. So I did what I could and to no avail. I then reseted it and it work. Bad part was everything I had done a couple days ago was deleted, all my customizations. But other than that little scare and price, this tv is amazing. I recommend buying tv during New Years as they go down in price for some reason.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tony, Thank you for the 5-star rating! We are glad to hear that you are happy with the overall performance of the TV! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Does not disappoint

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I wanted to give Sony a try on TVs after having only Samsung and this tv does not disappoint. Vibrant colors, blacks are dark, and the speakers are not terrible compared to most TVs (though I still prefer and use a surround sound). I picked this one also because I needed a tv for a bright living room that wouldn’t have a ton of reflection and this fit the bill. If you’re on the fence about buying stop waiting and pull the trigger!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AGiB, We are happy that you like your Sony Bravia TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology. We hope you will also notice the upgraded responsiveness of the smart Android TV platform that allows apps to open up to 3x faster. Sony won't let you down. Thank you for choosing Sony! -Vincent Sony_US

  • Cons mentioned:
    Hdmi 2.1

    Rated 5 out of 5 stars

    My sony

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had been settling time after time telling myself that some cheaper models where just as good I.e vizio. Like telling itself a bologna sandwich is as good as a steak because you don’t want to pay for it. The tv is excellent. Glad I chose over Samsung. However my one gripe is I can’t help but to feel cheated because this tv wasn’t given hdmi 2.1. The only thing that stopped this tv from being absolutely a show stopper !! Dam

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BKAT, we're glad you like our product. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. The X950H has the eARC which is one of the features of the HDMI 2.1 Standard. Thank you for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony TV Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are overall pleased with the TV quality but for some strange reason, if he TV loses sound completely, especially when you plug in and out an external audio cable for headsets for example. It is almost impossible to get the sound back even if you have to reset the sound system to facture default. The only way to get it back is to unplug the power cable, let it sit for 20-30 seconds and plug it back in. Then it’s gonna work. Other than that, it’s a great TV with high definition and resolution that gives you a natural feeling compared to the artificial SAMSUNG high resolution. As far the price, I believe $1,599.00 is a little high for this TV. It’s well worth around $1200.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ipad,

      Thank you for purchasing and sharing your thoughts using the X950H LED 4K Ultra HD Smart TV. We're glad to hear that you appreciate the beautiful picture quality of your new Bravia TV. We appreciate your feedback regarding the TV audio loses completely when a headphone cable is plugged in. This is not a malfunction. If headphones or Bluetooth audio devices are connected, sound is not output from the TV speakers or audio system connected via eARC/ARC. Remove the headphones or disconnect the Bluetooth audio device.

      The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for sharing your feedback and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Buy it!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What a darn great tv! Excellent for well lit rooms. Great blacks and colors, best in class motion processing. Looks great even powered down.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Peanut1015, We are glad to hear about your excellent experience with your new Sony Bravia 4K TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology. Thank you for choosing Sony! -Vincent Sony_US

  • Rated 4 out of 5 stars

    Best tv I've had

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome tv, great quality and love the android os. 4 star only because the wifi have been giving me issues. I have it connected straight with ethernet cable.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Absolutely stunning picture!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is a big win! The picture on this TV is the best picture that I've ever seen on any TV in my life to date! Dolby Vision is phenomenal on this set! The colors are very lifelike and real! The best motion I have ever seen on a TV hands-down! No regrets, I am very glad I made this purchase! This is the best TV of 2020!!! I am convinced and bought the 55 inch for the bedroom! Don't hesitate on this set, you will not be disappointed!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Hdmi 2.1

    Rated 5 out of 5 stars

    Great Picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great out of the box picture. Size meets needs. No HDMI 2.1 but this house watches movies and sports compared to video games.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Where, Awesome! We're pleased to hear that like the picture quality and TV size. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near 4K HDR. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great colors!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really great colors, contrast and audio. The ok google feature is really helpful too. The remote could look a bit more premium though

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nix33, we're glad you like the picture quality of our product. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Wow! What an added addition this has made.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is excellent! The color is perfect as well as the sound. I love that you can use google to command the tv what needs to be done.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello pani, We are glad that you are enjoying your Sony Bravia 4K TV and that you love its Google features. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you so much for choosing Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is excellent overall. Like most TVs, the sound quality is lacking and so plan to get a sound system or sound bar. One thing I did not appreciate until now is how fast the user interface is for the Android TV OS on this TV. I have a 2018 Sony 900 series as well and the user interface on the 900 series is noticeably slower. And it blows away the Android user interface speed of my LG TV (which is good enough for a gym TV but not much else). If you can get this during a good sale, it's totally worth it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello monkeymoo, We are thrilled to hear that you like the overall picture quality of your new Sony Bravia TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Make sure to update the firmware of your unit. The software update improves the performance of the TV and includes key features, applications, and bug fixes. Thank you for choosing Sony! -Vincent Sony_US