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Customer Ratings & Reviews

Your price for this item is $299.99
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The comparable value price is $1,499.99

Customer reviews

Rating 4.6 out of 5 stars with 1333 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.3 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers often highlight the exceptional picture quality, describing it as outstanding and clear. They also appreciate the ease of setting up the TV and its intuitive operation. While many customers are pleased with the TV's color and sound quality, some express concerns about the lack of upgrades on the 2.1 HDMI ports and the high price.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 13 Showing 241-260 of 1,333 reviews
  • Pros mentioned:
    Picture quality, Setup

    Rated 5 out of 5 stars

    You won't be disappointed!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Fantastic picture quality, easy setup...I love it. In my opinion, it's the best 65in tv available, if you don't want to pay for oled.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JimB, Thank you for the 5-star rating! We are glad to hear that you are happy with your TV purchase! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality, Setup

    Rated 5 out of 5 stars

    Happy with Sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are very happy with our new Sony. Picture quality is great at daylight and night viewing. Set up was very easy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LGrocksforus, We're glad that you are happy with the picture quality of this X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processo delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thanks for sharing this feedback. Jay Sony_US

  • Pros mentioned:
    Picture quality, Setup

    Rated 5 out of 5 stars

    Excellent Sony Smart TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture with easy setup and use. Performance is better than previous Samsung Smart TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SuperJuris1974, We are glad that you like the picture quality and performance of your new Sony Bravia TV. Your new X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room. We hope you will also notice the upgraded responsiveness of the smart Android TV platform that allows apps to open up to 3x faster. Thank you for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Best 65" TV out there now

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and sound - enhanced by a sound bar of course. Worth the price on sale - Apps are very easy to setup and use

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BillyBob, Thank you for the 5-star rating! Glad to hear that you are happy with the picture quality of the TV! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia gets the job done.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing color, always bright, clear picture regardless of lighting conditions. Good sound. Excellent TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mathteacher76, We're glad that you appreciate the color, bright, clear picture and sound the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality is incredibly sharp, colours are so clean and crisp. Definitely a great TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sally, We are glad that you like the picture quality of your new Sony TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. We value your input and appreciate your feedback. Thank you for choosing Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65" X950H

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv arrived on time. The setup wasn't too difficult. A little tricky with the diagramed leg stand directions that came with the tv. But not hard to do. The picture quality is awesome, the blacks are stunning and the tv speakers do a good job impersonating the surround sound experience. I also purchased the Sony Z9F sound bar which takes it all to another level. It came as a great package price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Fred, Thank you for the 5-star rating! We are happy to hear you are enjoying the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture quality / Amazing LED color array

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sonys have always been our family’s go to TVs and this one isn’t different in quality at all! Please make sure you research TVs even after looking at reviews because it took me 2 months before I finally made a decision but I am extremely happy with this one! Great LED color array and amazing picture quality! My parents have the older version of the same TV and they have had that TV for 7 years! I honestly have to say this is one of the nicest TVs on the market without going into the $4000 range. Great job Sony!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eric55, We are thrilled to hear that you like your new Sony Bravia TV. Your X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Your continued support means so much to us. Thank you for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 5 out of 5 stars

    Excellent tv but remote issue

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best Toni have ever owned. Remote keeps flaking out though and I have to unplug tv and wait. But tv is top of the line.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CLgl, Thank you for the 5-star rating! Glad to hear that you are happy with your new 65" X950H TV! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Spectacular

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is awesome great color and picture quality motion is also great. The brightness is also a plus in my living room.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Thirdcoastborn, That's awesome! Thank you so much for sharing your experience so far with your X950H LED 4K TV! We are happy to hear you are pleased with the overall outstanding picture quality especially the improved brightness and motion smoothing. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Amazing TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased this TV for my basement and it is an amazing TV. The basement is well lit with multiple windows and doors that let in a lot of outside light and this TV is very bright and colorful. The display is absolutely incredible. I haven't really tested out the sound yet because I have it connected to a Sony Receiver with 7.2 speakers. So far this TV has exceeded my expectations. I am a Sony fan for sure now.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sixer, Amazing! Good to know that the unit exceeds your expectations. We are happy to hear you are enjoying the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Price

    Rated 5 out of 5 stars

    My review.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    excellent picture but high price. Mounting brackets should b replaced by a middle strong stand instead of brackets.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there, Glad to hear that you are happy with the picture quality of your new TV! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for sharing your feedback on the mounting bracket as this will help improve our product in the future. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Excellent picture quality

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding picture quality- especially in Cinema mode. Deep blacks and vibrant colors. Very pleased with this purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TeeCee, Thank you for the 5-star rating! Glad to hear that you are happy with the picture quality of your new TV! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tom & Sheryl E - happy customers

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are very happy with our new 65" Sony x950H TV. The colors are beautiful, so vivid & the depth of colors is amazing. We also got a soundbar & are enjoying the awesome sound from various shows, programs, music channels like Pandora & Amazon. Best Buy installed our system & their tech guy did a great job. He also came back a few times to tweak some function on the TV & with our sound system as well. It is just so fun to have this wonderful TV & Audio experience in our home!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TheEricksons, We're glad to hear that you are happy with the color and sound quality of this X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Perfect size. Excellent picture.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am very happy with the 65” size. The picture is amazing. The features are easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi, Chris, Amazing! Good to know that you like the features of this TV. We are happy to hear you are enjoying the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full-Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for sharing this feedback. Jay Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    A nice improvement over its replacement.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very easy set up . The picture is excellent, color is vivid,even makes the black and white movies look good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi davebear, Thank you for upgrading to your new X950H! Good to know you like the amazing picture quality of your new Sony TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to a near 4K HDR. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love this TV!! Fabulous picture!! We only would like one additional feature. If you’ve ever seen “The Frame” tv you know what I’m talking about. There are ways to mimic the Art feature on this tv but “The Frame “ does it flawlessly and beautifully. I’ve tried several methods to mimic this including 3rd part apps, changing picture settings, Apple 4K but nothing gets close. All that being said, this is a great tv and about $500 less than the frame.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RyanWyattConsult,

      Awesome! We are glad you like the picture quality and smart features of the television. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR.

      Thank you for choosing Sony!
      David Sony_US

  • Pros mentioned:
    Picture quality, Setup

    Rated 2 out of 5 stars

    Sounds issues and ZERO support from Sony -- beware

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Originally went to purchase a high end Samsung television since that's all I've ever purchased in past. Best buy employee suggested the Sony Bravia 950 and explained why it was a better choice than the Samsung. I listened to the employee and purchased the television. I immediately installed the TV when I got home and setup. The picture is gorgeous and setup was extremely easy. All apps are easily setup through your personal device by using same wifi and hitting an OK button on the screen. After setting it up, I was watching television and realized the sound would increase during commercials. I also noticed certain channels were lower volume than the volume setting I had set. I spent many hours going through setting options and nothing worked to fix the issue. I called multiple customer support numbers and all of them tell you to go online to their website for support then it hangs up on you. Website says nothing about audio support but a couple audio support threads can be found mentioning it. Worse yet, these threads all discuss the ongoing audio issue known by Sony with their Bravia 800+ series televisions and their failure to address the issue. This is the most frustrating part as a consumer! I listened to an employee and follow his suggestions, however, he never mentions the known sound issues that Sony tvs are known to have. I investigated on other message boards and they all say the same thing - Great picture...known sound issues...no fixes coming soon. I chose to keep the tv and work past it but I wish I would've this sooner than later! Buyer beware!

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi UDFlyer98, thank you for choosing and purchasing our Sony X950H Ultra HD Smart TV. We're sorry to hear that you have an issue with your SONY unit. We would like to review your file to better assist you.

      May we contact you to help? If so, please email the below information to [email protected] or call us at 1-800-222-7669.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Case Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X950H

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.
      We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Earl Sony_US

  • Pros mentioned:
    Picture quality, Setup

    Rated 5 out of 5 stars

    Owner

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best picture of any TV I have ever owned. Setup went well. Sync with cable provider was a snap. Great TV, love it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gary, Thank you for the 5-star rating! Glad to hear that you are happy with the picture quality of the TV! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony - 65" Class X950H Series LED 4K UHD TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony X950H Series has an awesome picture, the colors are absolutely stunning. We originally were shopping for the 900 Series in a 65". After seeing them side by side, we upgraded to the 950 Series (not all Best Buys had them side by side which made the difference for us). While we did add a Sony sound bar (Model: HTG700) which does give it more authentic sound for movies, we found the tv sound to be quite good. We don't shop tv's often so this is a true amazing experience!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi luckybeach, we're glad you like the picture quality of our product. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for your purchase. ~Earl Sony_US