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Customer Ratings & Reviews

Your price for this item is $299.99
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The comparable value price is $1,499.99

Customer reviews

Rating 4.6 out of 5 stars with 1333 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.3 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers often highlight the exceptional picture quality, describing it as outstanding and clear. They also appreciate the ease of setting up the TV and its intuitive operation. While many customers are pleased with the TV's color and sound quality, some express concerns about the lack of upgrades on the 2.1 HDMI ports and the high price.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 15 Showing 281-300 of 1,333 reviews
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Remote control

    Rated 4 out of 5 stars

    Good TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture quality was really good but the sound will need something to boost it. The remote needs a light or something to help see the buttons in the dark.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Storm, Thank you for the positive rating! Glad to hear that you are happy with the picture quality of the TV. We took note of your feedback on the sound and remote controller as this will help improve our products. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Excellent 4k

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful! Stunning color. Great sound from tv even without an av source. Easy hookup. Great value.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Troh1916, Thank you for the 5-star rating! We are happy to hear you are enjoying the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Good tv so far

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I haven't had it for very long, but so far, so good. Easy to use, great image.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Benjamin, We're glad that you appreciate the quality of this X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had about a week, so far very pleased with this HD Smart tv, great picture Amd very easy to set up

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Unhappy, Thank you for the 5-star rating! We are glad to hear that you are happy with your TV purchase! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    my sony

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    this tv is an excellent purchase. so far its easy to use and the picture quality is very good

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DaCuz, Thank you for the 5-star rating! Glad to hear that you are happy with the picture quality and ease of use of the 65" X950H TV! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Stand

    Rated 5 out of 5 stars

    Remote control mid quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent Quality Beautiful picture The legs unstable is there a way t o make them stronger

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Nature, We're glad to hear that you appreciate the excellent picture of this X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great picture quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality. I would recommend this to others. Easy to use, has some good features.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Unicorn423, Thank you for the 5-star rating! Glad to hear that you are happy with the amazing picture quality and ease of use of your new 65" X950H TV! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Good TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound. Easy to set up. No issues connecting it with other devices at hone.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MoWanchuk, Awesome! We're happy to hear that you like the picture, sound, and ease of setting up your new Bravia TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near 4K HDR. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This television has a great picture and is easy to set up. Got it for my ps5 and looks amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bill, Awesome! We are happy to hear you are enjoying the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture quality and easy set-up!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality, even at a 90-degree angle! Easy set-up! We did switch the feet around so it would fit on our TV stand--worked perfectly. It does rock back and forth a bit within the feet but you would have to work pretty hard to tip it over, I think (for those who have kids who might put it through its paces). This is our 2nd of this TV--our kid broke the screen on the last one after striking it hard with an object.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TechChallenged, Thank you for the 5-star rating! We are happy to hear you are enjoying the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Needs good source

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had some confusion on putting the legs on (and I have set up tons of TVs), after getting it right it seemed wobbly on the stand. Luckily it went on the wall shortly after. Picture quality seemed great on 4k content. On Spectrum 1080p though I was pretty disappointed. The highs of the TV are great but everyday watching my Samsung F plasma from 7 years ago still has it beat.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello AdrianP, We are glad that you like the picture quality of your new Sony 4K LED TV. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. We hope you will also notice the upgraded responsiveness of the smart Android TV platform that allows apps to open up to 3x faster. Sorry about your experience with the stand but it's nice that you are already mounted your TV on your wall. Thank you for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great picture.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good quality very clear crisp picture. Colors are beautiful.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SuperG, We are happy that you like the picture quality of your new Sony TV. Your new X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Movie Vibe!!

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great smart tv! The size is perfect. The picture is crisp and clear. Can adjust the picture settings and sharpness to Cinema or Movie, Vivid. Even screen mirror syncs from your Smart phone with outstanding clarity. Hook up with surround sound for a full movie theater experience. Contains apps for every movie channel. Smart buy!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Love my new tv!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great new tv. Easy to use. Has a great picture and the soundbar is great too! Highly recommended!

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great picture.

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice picture color and easy to used. Just take out of the box and joined

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Emmys,

      We are glad you like the picture and color quality of the TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony and enjoy your TV!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV from Sony

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was going back and forth on the Sony X950H 65" and an OLED. I honestly couldn't see a difference in the picture and for at least $1000 less, this is an absolute steal. The picture is sharp and the apps are lightning fast when streaming. My only complaint is that for some reason, Apple TV+ isn't available yet on this model, but it is available on the previous model (Sony X900H)? Hope Sony gets this one updated soon.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mar43075,
      Thank you for a 5-star rating. We are happy to hear you are enjoying the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. For Apple TV+ App, it’s possible to use the app as long as you have an Android TV™ and an Apple device which support a feature called AirPlay 2. You need to install the Apple TV app, which includes Apple TV+, onto your Apple device (iPhone, iPad, or Mac) and then use the AirPlay 2 feature to display (mirror) content playing on the app on your device onto your TV screen. Sony takes into consideration all feedback to improve the performance and quality of our products and services. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony TV Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What a wonderful TV. Great picture and ease of use with apps. Would highly recommend this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TVreview, It's nice to hear that you like the picture quality and ease of use of your new Sony Bravia TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for your purchase. -Vincent Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    A must get

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Finest TV I’ve ever purchased. All of the bells and whistles, epic picture, easy operation

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Great, we're glad you like the picture quality of our product. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After reading other reviews and doing lots of research I took the splurge and purchased the Sony 65" X950H and I was not disappointed. Excellent sound and picture quality. This is my living room TV. I only use it to watch and cable and have played any video games on it yet but would definitely recommend to any looking to purchase a good quality tv that they plan on keeping for a long time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Steve, We're glad that you are enjoying the picture and sound quality of your new TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near 4K HDR. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great picture!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Easy to set up! Easy to program/sync w sound bar. Intuitive set up. Great picture! Super smart!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RadioDame, We are happy that you like the smart features of your new Sony Bravia TV, as well its picture quality. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness to give your TV the feeling of immersive realism. Our latest X-Motion Clarity technology keeps everything smooth, bright, and clear, so fast-moving scenes like sports and action scenes are bright and clear. Thank you for choosing Sony! -Vincent Sony_US