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Customer Ratings & Reviews

Your price for this item is $299.99
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Customer reviews

Rating 4.6 out of 5 stars with 1333 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.3 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers often highlight the exceptional picture quality, describing it as outstanding and clear. They also appreciate the ease of setting up the TV and its intuitive operation. While many customers are pleased with the TV's color and sound quality, some express concerns about the lack of upgrades on the 2.1 HDMI ports and the high price.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 25 Showing 481-500 of 1,333 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Wonderful

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has been fantastic this far. Closest thing you can get to OLED. No black crush, excellent shadow detail, supports Dolby Vision, and will be getting the HDMI 2.1 update in September (according to the Sony rep I spoke too)!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Techmakesmepoor, We are thrilled that you like most of the features of your new Sony Bravia TV. We are happy to hear you are enjoying the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscale everything you watch to near-4K HDR. Thank you for choosing Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    sony 950H

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with the TV still learning it. But the install was the best part the fellows were great and helpful. And they were very efficient. The TV stands out on 4K some of the nature show on NetFix are outstanding

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there, Thank you for the 5-star rating! Glad to hear that you are happy with your new TV! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 65" flat screen tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I feel the Sony tv is the best, my 48" is 12yr's old and still works like it is new. So we updated with a 65" Sony and just love it.The 48 went to the bedroom. Sony is more expensive, but well built for the long run.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mrreminder, Thank you for the 5-star rating! Glad to hear that you are happy with your TV purchase! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV Review

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is very easy to use. The picture it provides is unbelievable. I hate to say it but I’ve become a little bit of a couch potatoe now with this tv in our living room. The wife equally enjoys it as much as I do too!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bigscreenloving, we're glad you are enjoying our product. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent tv!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This replaced a 50" Vizio after the panel went out, only 2 1/2 years after purchase. We are very satisfied with the SONY. Picture is excellent. Sound would also be good, except that we use a soundbar. System is easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello RJMC, We are glad to hear that you are very satisfied with your new Sony 4k TV. The new X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room. We hope you will also notice the upgraded responsiveness of the smart Android TV platform that allows apps to open up to 3x faster. Thank you for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Happy with purchase

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Save the extra 1000 on the oled very little difference to the average eye. Its a bright tv i have 7 windows in the room with it. No problems although some light can get a rainbow from the anti glare coating.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Freirein, You've made an excellent choice! We're very pleased to hear you like the excellent picture quality and brightness level of your new TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to a near 4K HDR. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony all the way!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very impressed with the picture quality. If you like a bright picture, this one will not disappoint. Sports look awesome in this unit. I have an 2018 model XBR-65X900F, and this 950H is a significant step up.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CardzFan, We're glad to hear that you are very impressed with the picture quality of this X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Picture Quality is Outstanding

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice TV with lots of Smart Features. User friendly with many apps already installed. The only concern I have is the TV stand legs are not strong enough and could easily tip over. Mounting on a wall would be more safe.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RANJR, We are glad you like the picture quality and smart features of your new Sony TV. Your X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. The legs are tested to carry the weight of the TV, so it's very safe. Thank you for choosing Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was a great purchase for us. We needed a new TV and when we saw this 65" Sony we were sold. Sleek design with a screen that displays beautiful and brilliant colors

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65in. Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've been a Sony purchaser for many years. I replaced my 13yr. old 46in Sony with this 65in. model. It was a bit pricey, but worth every penny. Awesome picture quality, excellent features. I highly recommend it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Reddog33, we're glad you like our product. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing picture!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I wanted an OLED, but it was just too expensive. After comparing the Samsung QLED and LG Nanocell, I saw this one and it looked unreal. Like a step between the two I was looking at and the OLED screens. So far so good!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi cbnpnj, You chose the right TV! We are glad that you like the picture quality of your new Sony LED 4K TV! The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. We value your input and appreciate your feedback. Thank you for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 950, 65 inches of pure enjoyment

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible in every way great picture quality, all formats Network, Sports, Movies....You just can’t go wrong with a Sony!!!!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Cheng, You chose the right TV! Your new X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony X950H review

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Set up was easy; however, one of the manuals was in Spanish. Picture is good (even without a 4K package) but streaming is better resolution. Purchased a Samsung Q70T soundbar with optional rear speakers and very glad I did. The sound improved dramatically and works well with the Sony X950H.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonySamsungcombo, Thank you for the 4-star rating! Glad to hear that you are happy with the TV purchase. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this tv for my dad since his eye site is going bad and couldn’t see the dark scenery of the movie. Now he’s able to see the tv is loves the colors. Talking about an upgrade from a 43in to a 65in.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cflores, wow! We are really thrilled to hear our 65" X950H perfectly matches your dad's needs! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR.

      Thank you so much for the perfect star rating and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65xbr950h

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I replaced my 60 Sony projection tv that I had for many years. The picture color on the new one is excellent. it's bright and clear. The sound is really good for a thin TV. Sony products last a long time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi John, We're glad to hear that you appreciate the picture and quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes.. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 950h

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I did my research and I agree with others who rate this tv highly. Love the picture quality especially watching anything in 4K. Just need to get a matching 4K receiver and Blu-ray player to complete the system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BigJohnSr, Thank you for the 5-star rating! We are happy to hear you are enjoying the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Hdr

    Rated 5 out of 5 stars

    Great LED UHD TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very great TV For movies, gaming. As always Sony did a great job. Great design, the factory settings are very good. HDR and Dolby vision works perfectly. The sound is not perfect but it’s enough for watching daily TV.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture and sound

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased with the picture and sound. Better than the Samsung was previously had. Plus the screen does not reflect light as much. Highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dbutta, Thank you so much for the 5-star rating! Glad to hear that you are happy with the picture and sound quality of your brand new TV! The X950H is equipped with the X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Excellent tv for a bright room

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I needed a tv that met some specific criteria. It was going in a sunroom with numerous windows so it had to get bright enough and handle reflections well. Plus, it would often be viewed from the adjacent kitchen while cooking, so good viewing angles were needed. And the majority of content would be cable tv and sports, so good upscaling of 720/1080p was also needed. The Sony X950h meets every mark in spades. Simply an outstanding television for my needs. By the way, the key to getting the most out of cable content on a Sony is Reality Creation. Set it to manual and turn it up until you're happy with the picture quality. I set it to 50 and it's great!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Kenjab,

      Thank you for the positive feedback! We are glad you're happy with the picture quality of the television. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The perfect TV!!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my Sony X950H it’s a perfect tv can’t go wrong with it - superior picture,deep blacks,color,details and a lot more!Me and my wife enjoy it a lot,you can’t go wrong with it and I recomend it %100!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GULLIT, Thank you for the 5-star rating! Glad to hear that you are happy with the picture quality of the TV! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US