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Customer Ratings & Reviews

Your price for this item is $299.99
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The comparable value price is $1,499.99

Customer reviews

Rating 4.6 out of 5 stars with 1333 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.3 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers often highlight the exceptional picture quality, describing it as outstanding and clear. They also appreciate the ease of setting up the TV and its intuitive operation. While many customers are pleased with the TV's color and sound quality, some express concerns about the lack of upgrades on the 2.1 HDMI ports and the high price.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 26 Showing 501-520 of 1,333 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Purchase!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works great, Fairly easy to install using the stands it comes with. High quality picture for sports and movies! The sound is actually quite good, too, as we have been using without a sound bar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi frisbeeplayer42, Awesome! Glad to hear that you are happy with your purchase! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great for well lit rooms + Android TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, does a good job with super well lit room - not too much glare on the screen and good colors. Android TV is a nice touch. Built in speakers are ok and overall the set is a bit on the thick side.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Winston1984, We are glad to hear that you are happy with the overall performance of the TV! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I look online at the review went to the store and like the tv So I buy it got it home and love it , good price and good pic , everything work and the the sounds is good I would recommend this tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Paul, Thank you for purchasing the Sony X950H! We're glad to hear you love the great picture quality, good sound, and overall features of your new Sony TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to a near 4K HDR. -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    wall TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the first time we went with a Sony TV. To date the picture is beautiful. We had it hung on the wall in our gathering room with an arm that allows us to turn the TV from right to left.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Betsey4us, Thank you for purchasing your first Sony TV. We're thrilled to hear you're enjoying the beautiful picture quality of your new TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to a near 4K HDR. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65 inch xbr950 tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent big screen TV and Beautiful Sharp Contrast Picture.Wish I had purchase the 75 inches but didn't have the funds overall I am please with my purchase..It Is Worth The money..less than 2 weeks. ..

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 1ladygay, We are glad that you are pleased with your purchase. Your X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you so much for choosing Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Brighter, crisper!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture that has almost a 3D effect. Sony has managed to take a great TV (the X950 series) and create a newer generation with a brighter, crisper picture. You can't ask for more than that!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there, Glad to hear that you are happy with the picture quality of the TV! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony and for the 5-star rating! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    SonyLetMeDown

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Don't waste your money with this TV, its terrible with watching over the air TV, the quality is not there, for movies is good not great, just good, the fact that you have to change your settings to get it to look good is a bad thing. TV looks blurry when watching Tv station, i was hoping for a great picture while watching a movie but its just good. I used Rting settings for SDR and HDR and still okay not great. my cheap TCL R625 looks lots better while watching regular channel. sounds is a problem, had to reboot TV 3 times because turn on and no sound, while using tv speaker and also whole using sound system.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyNoMoRe,
       
      Thank you for choosing and purchasing Sony X950H Bravia LED Ultra HD TV.
       
      We regret to hear that you are having issues with your Sony Bravia 4K TV. This is usually not the case with our premium TVs. The picture quality will also depend on your source and your setup or connection. Poor signal when watching an over-the-air TV will greatly affect the picture quality of the TV. Please make sure to update the firmware of the TV. The software update improves the performance of the TV and includes key features, applications, and bug fixes.

      We want to make sure you’re taken care of and help check on your TV.
       
      May we contact you directly to assist you?  If so, please email the below information to [email protected].

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
       
      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X950H : 
       
      We value you being a Sony customer. Sorry for the inconvenience and hope to speak directly to try to resolve this matter.
       
      Thank you for letting us help assist you.
       
      Sincerely,
      Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony's Quality

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very well built model, with excellent picture and sound, but soundbar is recommended. Sony kept customers satisfied for years.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Whites are too Bright.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony makes great tv’s and this has a great picture but the whites are way too bright, overpowers the picture in a dark room but to tone it down takes away from the overall picture. I am still adjusting the picture for a good balance.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RCoops, Thank you for taking the time to review the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. You can configure various settings related to the TV display such as color and brightness for picture quality, or screen size. The actual display may vary or some settings may not be available depending on your model/country/region and the content you are watching. Press the HOME button, then select [Settings] — [Display & Sound] — the desired option.

      The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thanks for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    65 TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect TV for our new home. Sales person directed me to the best TV based on what I like to watch. She was very helpful in helping me select a TV that would be best for sports and movies.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Television, That's great! We're glad to hear that! We are happy to hear that this X950H 4K HDR TV is perfect for your new home. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is great- bright, crisp colors. Audio is great no additional sound bar required We have been Sony fans for years because of the quality .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TVWatcher728, We are glad to hear about your excellent experience with your new Sony Bravia 4K TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology. Thank you for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    LIKE OUR SONY TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This SonyTV has a very clear screen with especially bright colors and also good audio. The technology and programs was easy to understand. This TV was definitely an upgrade from our previous Sony TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Kathie, We are happy that you like the bright colors and audio of your Sony 4K TV. We always strive to deliver the best picture and sound quality with our TVs. Your new X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for choosing Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Replaced a 10 year old tv with 65 inch. Great picture. I am sure I have no taken advantage of all the bells and whistles . Initial set up was easy. Used for tv viewing, no gaming etc.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tomm, That's nice to hear. We are happy that you like your new Sony TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Sony was an excellent choice, guided to us b our Salesperson who was quite knowledgeable. The picture is fantastic and the sound is especially good. We are very pleased with our purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dottie, Thank you for the 5-star rating and for your kind words. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Glad that you like the picture quality! Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Don't overlook an open box opportunity

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am glad i walked into best buy looking for a vizio and came with an open box sony bravia Tv. The picture is so clear i feel like I'm in the show. Saved alot on this tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Babyface40, Thank you for taking the time to review the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was the best purchase ever. The sales person was so knowledge and steered us in the direction. The Sony TV is awesome...the picture quality is outstanding and a great value for the $.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LoveMySony, Great! We are glad to hear that you are loving the picture quality of your Bravia TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near 4K HDR. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great choice for a 4K TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV at a reasonable price point for high end features. The picture quality was the best that we saw comparing models in the store and this model has a Netflix button, which is a nice feature.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi dean, We are glad that you like the features of your Sony Bravia TV, as well as its price and quality. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology. We hope you will also notice the upgraded responsiveness of the smart Android TV platform that allows apps to open up to 3x faster. Thank you for choosing Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A1 quality + A1 picture + cool voice command

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great quality and picture, makes you feel like you are in the screen at times. There is nothing like viewing live sports in 4k! Also, the voice command is nice feature to have, its very easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello IMART, We are thrilled that you are enjoying your new Sony 4K TV. Your new X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room. We hope you will also notice the upgraded responsiveness of the smart Android TV platform that allows apps to open up to 3x faster. Thank you for choosing Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great deal

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Open box..only item missing was one bolt. Sales associate very helpful. Set up easy. Picture quality great. Would definitely return to Best Buy for my next TV or appliance need

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Skip, We're very grateful for this positive feedback! The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for sharing this feedback. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65" TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Only had the tv for a little over a month, but it's picture is outstanding. We've had Samsung in the past, went thru 3 in 10 years, so decided to try sony to see if it lasts any longer.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ahighland, Thank you for the 5-star rating! Glad to hear that you are happy with the picture quality of your new 65" X950H TV! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US