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Customer Ratings & Reviews

Your price for this item is $299.99
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The comparable value price is $1,499.99

Customer reviews

Rating 4.6 out of 5 stars with 1333 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.3 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers often highlight the exceptional picture quality, describing it as outstanding and clear. They also appreciate the ease of setting up the TV and its intuitive operation. While many customers are pleased with the TV's color and sound quality, some express concerns about the lack of upgrades on the 2.1 HDMI ports and the high price.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 30 Showing 581-600 of 1,333 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy Customer!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Item arrived well protected. Very easy to set up. And remarkably clean and clear image. I'm very happy with this purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hideyot, You've made an excellent choice! Good to know you like the ease of setup and amazing picture clarity of your new Sony TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to a near 4K HDR. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Nice TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice 65 inch TV on a pivoting wall mount. Nice 65 inch TV on a pivoting wall mount. Now we can watch movies to their full display capabilities.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Homer, Great! We're glad that you are enjoying your movie time with your X950H. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near 4K HDR. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Geek squad tv set up

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Two men arrived as scheduled and set up my new Sony 65 inch tv. They did an excellent job and trained me on the necessary options that I had previously purchased.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi macktractor, That's awesome! We are happy that you like your new Sony TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room. It is nice to hear that you local dealer assisted you with your concern. We appreciate your feedback. Thank you for choosing Sony! -Vincent Sony_US

  • Pros mentioned:
    Color

    Rated 3 out of 5 stars

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The delivery techs were professional and helpful. The product has beautiful color, but now I have no TV waiting on the cable company to attempt to resolve. Because I purchased the plan for the geek squad I called them first; I was told to go get a universal remote— that was not the type of service I expected. I had been able to function with The Sony remote originally, so that might be good advise— but not at this time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Newhome, we're glad you like the picture quality of our product. We're sorry to hear that you have an issue with your cable service. This is something you may want to coordinate with your provider. We have our support team that always happy to assist you, If you require any additional support in regards to this product, please email us at [email protected] with the following details: Name: Username: Model Number: Issue: Telephone Number: Sincerely, ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Picture perfect!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After returning 2 other televisions of different brands we finally found a winner! The picture is perfect and the sound packs a great punch. No complaints!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dayne, Thank you for the 5-star rating! We are happy to hear you are enjoying the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony X1 LED 4K UHD Smart TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Knew what I wanted but the folks at Best Buy were very helpful in showing me comparisons between different sizes and picture quality. Very happy with this TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SonyTV, We are glad to hear that you are very happy with your new Sony TV. Your new X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room. It is nice to hear that your local dealer assisted you with your concerns/questions. We appreciate your feedback. Thank you for choosing Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. Great sound. Love this TV. Being connected with Google assistant makes it even better. Hopefully it last as long as my old Sony 55 inch.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dave, Thank you for the 5-star rating! Glad to hear that you are happy with the picture and sound quality of your new TV! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New to Sony!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love it so far. The picture is very nice, but with true 4G, it's ABSOLUTELY BEAUTIFUL!!! This is our first Sony tv purchase and are not disappointed.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Phee, we're glad you love our product. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great buy for the value with an awesome picture. It has a very good sound system. Light does not affect the picture and you won’t be disappointed with it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Adsimon, We are happy that you like the picture and sound quality of your Sony LED 4K TV. We always strive to deliver the best picture and sound quality with our TVs. Your new X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Sony won't let you down. Thank you for trusting Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture, we were glad we ended up choosing this model, so many decisions, but we definitely feel like we made the right one in the end

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tori, Awesome! The 65" X950H TV is a great upgrade! Glad to hear that you are happy with your new TV! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good Choice

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tremendous picture quality, and a good price means great value. I upgraded from a 55" Sony, and really appreciate both the size, style, and picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mustang, Thank you for the 5-star rating! We are glad to hear that you are happy with the picture quality of the TV! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Sony once again!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Sony Product! Needed to upgrade my size and the picture is awesome! Had an issue with the sound, but the software update took care of that issue!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mlkann2, Thank you for the 5-star rating! Glad to hear that you are happy with the TV picture and performance. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 65" TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV has excellent picture quality. When it was installed by the Geek Squad they were very patient and showed me all the features and so far I love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Michele, We are thrilled to hear that you love the features of your Sony 65" Bravia 4K TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. It is nice to hear that your local dealer assisted you well. We appreciate your feedback. Thank you for choosing Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Have only had my TV since Nov. 2020, So far I"m pleased with it. The picture quality is what I was looking for and so far it has met my expectations.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CKCK, Thank you for the 5-star rating! Glad to hear that you are happy with the picture quality of the TV! We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Just what I was looking for!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I can't think of anything negative about this wonderful tv!Gorgeous color and a quick startup.Even the remote is nice and sleek.Highly recommended!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi jcboise, We're very grateful for the positive feedback with this X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thank you for the recommendation. Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The sales associate who helped me was very knowledgeable and great to work with. I love my new tv. The installers were excellent also.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Rhonda, We are thrilled to know that you love your new Sony Bravia TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes.  The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. It's nice to hear that you were assisted well by our local dealer. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Fantastic TV for the entire family

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new Sony 65” TV. Great clear picture with vibrant colors. In addition, we have the Sony surround and wireless woofer. “Keep the rumbles rolling”.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Donnafromrockhill, Good to know that you love the vibrant colors of this TV. We are happy to hear you are enjoying the picture quality of the X950H 4K HDR TV. We always strive to deliver the best picture quality with our TVs. The X950H’s Full-Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for sharing this feedback. Jay Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Very happy with my purchase!!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my new 75” Sony 950h, The depth and color is very impressive right out of the box. I can’t wait to get it calibrated after the first 100 hrs. or so.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tyler60, We are thrilled that you are very happy and impressed with the depth and color of your new Sony Bravia TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room, thanks to X-Wide Angle technology. We hope you will also notice the upgraded responsiveness of the smart Android TV platform that allows apps to open up to 3x faster. Thank you for choosing Sony! -Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Wins again

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony has top quality and very reliable products! Will last longer than other brands. Great picture and setup.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BMCN, We're glad that you are happy with this X950H 4K HDR TV. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness from anywhere in the room thanks to X-Wide Angle technology that is now offered in additional screen sizes (except 49”). The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to 4K HDR. Thanks for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New Sony 2020 ( 65" Led tv) x950H series

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I just switched from a new LG to this new Sony 65" tv and there is a huge difference on video & sound quality never suspected. Highly recommended!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Edwin, You did the right thing! We are glad that you chose the Sony X950H series. The X950H’s Full Array Local Dimming and Boosting technology provides a dramatic increase in contrast and brightness. The X1 Ultimate Processor, Sony’s best processor to date, delivers a picture with ultimate realism and upscales everything you watch to near-4K HDR. Thank you for trusting Sony! -Vincent Sony_US