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Customer Ratings & Reviews

Your price for this item is $2,599.99
The comparable value price is $3,499.99

Customer reviews

Rating 4.8 out of 5 stars with 168 reviews

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Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers are pleased with the picture quality, brightness, and black levels of the 75" Class BRAVIA 9 Mini LED QLED 4K UHD Smart Google TV (2024). Reviewers find the HDR content incredible and appreciate the wide viewing angles and high-quality upscaling. Some have noted minimal blooming, while others have pointed out the considerable weight of the 75" model.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 2 Showing 21-40 of 168 reviews
  • Pros mentioned:
    Black levels, Brightness, Hdr

    Rated 4 out of 5 stars

    Glorious brightness

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Replaced my OLED C1 for this Tv. The brightness is definitely a highlight. Picture quality is top notch, and black lvls are very good for an LCD tv, while it will never match OLED pixel level control, it still impressed me. I mainly watch movies, and play games and everything I throw at it looks great. One negative thing about it was setting up PS5, was not very plug and play, had to turn things on in setting to get it set up right, like 4kHDR 120, and VRR. By default it was set to 1080P 120 (weird)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mcmeaty89, Thank you for the positive review! We're thrilled to hear you like the exceptional brightness level, top-notch picture quality, fantastic black level, and overall performance and features of your Sony Bravia 9. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Black levels, Brightness, Hdr

    Rated 5 out of 5 stars

    What you expect from Sony and does not disappoint

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony Bravia 9 is by far the best TV I have ever owned. The tv is bright and blacks are fantastic. The new backlight system really makes this tv stand above the rest of the LED tv and gives OLED tv's competition. Picture quality is what you expect from Sony and does not disappoint. TV supports HDR10,HLG,Dolby Vision. Android operating system is not my favorite, but works none the less. There are 4 HDMI inputs but only #3 & 4 are 4k 120hz and 3 is the eARC so it will support next generation game consoles, but you will need to be creative if you own a soundbar and multiple consoles. I feel for the price all 4 inputs should support 4k 120hz. The tv offers multiple stand configurations and is vesa compliant so whether you wall mount or sit it on a stand there are many options.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JHawkins, Thank you for sharing your wonderful experience with your Sony Bravia 9. We're very happy to hear you like the brightness level, fantastic deep blacks, HDR10, HLG, and Dolby Vision support, HDMI 2.1 features on HDMI 3 and 4, multiple stand configurations, and overall performance of your Sony Bravia 9. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Black levels, Hdr, Viewing angle

    Rated 5 out of 5 stars

    Finally we see what Mini-LED is truly capable of

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A truly fantastic TV. Excellent black levels and contrast for a LCD TV. Good enough that is truly competes with OLED. Which is better will be personal preference but how capable this TV is for high nit content is unmatched. I have been thoroughly enjoying watching HDR content. Off angle viewing is also really good and you can still very much enjoy the content even at an angle (if you have a large seating area). One downside about this TV is how it handles reflections. Bright room performance is great, I am talking about light source reflection handling. If in your current TV location you have reflected lights or windows that you cannot turn off or eliminate on demand then I would caution you against this TV. Light source reflections smear across the screen and can be distracting for this reason.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality, Viewing angle
    Cons mentioned:
    Blooming

    Rated 5 out of 5 stars

    Video heaven.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have been a Sony guy from way back. I thought long and hard about what to put in this review. I am not a specs guy so anything I could say in that area would be rote repetition from articles and reviews elsewhere. So let me put it this way. I had read about the B9 for months before its release. The press was uniformly superlative: an unusual situation for any new product. I ordered it sight unseen from BB and paid full new release price (got $500 back due to BB's outstanding "Price Match" program when it went on sale). This TV is a 75" model and replaces the 75" Sony there (which has become our main viewing room - and coupled with our Sony STR-AN1000 receiver and DefTech ProCinema 800 surrounds (4), ProCinema 2000 center channel and dual SVS 3000 mini subs, it is quite an experience. I have a large HT room set up in our main den, and while the equipment is much larger and more expensive (Mirage HDT with 2 extra surrounds for Dolby Atmos, Outlaw 7900 amp, Marantz AV7706 and a few other goodies), the smaller room has become out go-to HT room. Picture out of the box was a bit hushed in tone for my taste. I do not set up my TV to match what I think others wanted my viewing experience to be. I set it up for my own preferences (likely too bright for most). But having done that, I put on my go-to demo 4k disk: Top Gun Maverick. Bright, crystal clear videos. Great off-axis viewing (but not much of that in this room). No blurring to date. Have not yet experienced the audio drop out issue that has been sporadically reported on the net. View this TV head on, and can not see any noticeable blooming. Could go on and on but will conclude with this. One of the most critical factors in getting a TV is the WAF (Wife Acceptance Factor). My wife allowed me to get this TV even though the TV we replaced was last year's 75" Sony X93L. My wife, while skeptical as to why we needed to replace such a nice TV after less than a year, is a gem and readily agreed. And after we set it up and started viewing it, she told me that she saw a noticeable difference in the overall picture quality. Home run, Sony! So take the plunge. You won;t regret it. Highly recommend this beast.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MiketheD, Thank you for sharing your wonderful experience with your new Sony Bravia 9! We're thrilled to hear you like the peak brightness, crystal clear images, great off-axis viewing, blur-free, and overall picture quality of this TV. And good to know that your wife is happy and satisfied with the purchase. Your recommendation means a lot to us and your satisfaction drives us forward! Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Black levels, Picture quality

    Rated 5 out of 5 stars

    Amazing all around TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome pictures out of the box. The colors and blacks are amazing. The sports action is so fluid. The sound is wonderful. The most mini leds has no bleeding. Sony hit it out of the park on this one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chas621!
      Thanks so much for taking the time to share your review of the BRAVIA 9!
      We are delighted to hear how impressed you are with the picture quality right out of the box, especially the stunning colors and deep blacks. It's also great to know the smooth and fluid motion processing is making a difference for your sports viewing.

      Thank you for selecting Sony!
      Warm regards,
      Estefany Sony_US

  • Pros mentioned:
    Black levels, Brightness, Picture quality
    Cons mentioned:
    Weight

    Rated 4 out of 5 stars

    Bravia 9 is awesome and best mini led

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bravia 9 is one of best mini LED TV. The picture quality is really awesome,and it's sound system truly feels home theatre. Very very bright and is able hand blacks well. Not many negative points to these beast Only thing is it's Too heavy, and sometimes it doesn't suit well if window is nearby. But these are small things. It's picture quality is 85-90% to OLED.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sudhan, Choosing this TV will definitely be worth it! We're so glad that you are enjoying the amazing picture, sound quality, and great performance of this great Mini LED TV. You’re now able to enjoy immersive, engaging cinematic experience in your home. This TV features X-Wide Angle and X-Anti Reflection. With X-Anti Reflection, pictures are clearer with less reflection and glare. X-Wide Angle keeps pictures looking as beautiful from the sides as they do from the center. If you really want the best viewing experience, it's a good idea to turn off all lighting sources as Sony TVs look the best in the darkest environment possible. Light from windows and lamps may cause glare on the TV screen. Using a brighter Picture Mode, like Vivid or Standard, will also help reduce reflection while watching TV or gaming. Thank you so much for purchasing our 75" BRAVIA 9 and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    Beautiful picture and outstanding details!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV! The picture quality is amazing, it has me watching my favorite movies over again and enjoying the details I missed before. I also appreciate the brightness, especially with the dark scenes which were very hard to see with my 8 year old OLED TV that this TV replaced.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Perfect,

      We are absolutely thrilled to hear that the BRAVIA 9 has elevated your viewing experience! It is fantastic that you are rediscovering your favorite movies thanks to the amazing picture quality, which is powered by the XR Processor to reveal missed details. Your observation about the brightness in dark scenes is exactly what we aimed for: the new Mini LED and XR Backlight Master Drive technology deliver a brilliant picture that handles challenging contrast beautifully, ensuring deep blacks and clear highlights—a major step up for your movie nights!

      Thank you for the five-star feedback and for choosing Sony!

      Best regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    MY SONY TV!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I AM SOSOSOSOSO HAPPY WITH MY SONY TV AND GLAD I MADE THE SWTICH..I CAN SEE CLEARLY NOW AND IT LOOKS GOOD IN OUR FAMILY ROOM. WE HAVE BEEN RECEIVING GREAT COMPLIMENTS ABOUT THE LOOK OF OUR SONY...THANK YOU FOR MAKING IT WORK FOR US. WE ALSO THANK THE GEEK TEAM WHO DID AN EXCELLENT JOB..OF SERVICE....MR. & MRS. COOKE

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CamellaSCooke, thank you so much for the fantastic 5-star review! We're truly happy to hear you're loving the astonishing picture quality and the beautiful design of the Sony - BRAVIA 9. The unparalleled brightness, and wonderful colors really make this TV stand out. Your satisfaction means the world to us, and thank you for choosing Sony! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best TV ive ever owned

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is hands down the best tv i have ever owned. I also have a LG C1 and U8K recently got rid of a x900f from sony. This picture quality on this tv blows my mind. I probably cpuldve fit the 85 no problem but the cost jump to 85 was pretty large and coming from a 65 the 75 feels plenty big especially in my living room. This tv does wonders at upscaling and is great for gaming i just wish sony would give us 4x hdmi 2.1. No regrets here despite being very exoensive.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RichyK, Choosing this TV will definitely be worth it! Thank you for taking the time to write such a superb review of your experience with your Sony BRAVIA 9 Mini LED QLED 4K Ultra HD Smart Google TV! We're thrilled to hear you feel this is the best TV that you've purchased and you are overall pleased with the exceptional 4K HDR visuals and very good upscaling performance of your Sony BRAVIA 9. Thank you for giving the product a perfect rating! -Jess Sony_US

  • Pros mentioned:
    Black levels, Brightness

    Rated 5 out of 5 stars

    TV that met all my tough expectations

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an amazing tv for a bright room (or a dark room). I traded from an OLED C1 as I got tired of an HD picture that was too dark no matter what setting I used, except for store demo which would most likely ruin the panel over time. Even on store demo mode the dark scenes in movies would get “black crushed” into having me guess what was happening. That being said true HDR was great in the evening, vibrant and sparkling images. So this Bravia 9 had a lot to live up to while providing greatly increased brightness. I bought this tv on specs and professional utube reviews. No one had a demo on display at the time. Summary: Brightness: Simply amazing. The picture is incredibly bright and beautiful in our high light great room. At night it’s simply stunning. Color: extremely lifelike, vibrant colors (I run it on vivid). Every color is amazing on HD, 4K, and true HDR. as good as an OLED with real brightness. Detail and sparkling: Faces are lifelike and detailed. 4K animals and plants are dramatic. The real test to me beyond color is water steam and sparkling reflective water drops. OLED renders these beautifuly. The Bravia 9 does it just as well. To me it’s one of the real tests of tv quality. Blacks: Blacks are great in every type of picture. They may not be the perfect black of OLED but they are so close, even on vivid. Black crush: most thankfully there is none. Dark scenes show up great detail so no guessing on the action. Blooming: Was worried about this as I had taken a previous LED TV back a few years ago as blooming was incredibly bad. The is no discernible blooming that I can detect. I’m sure these is some, but I can’t see it at all. Nice job on controlling this. Sports viewing: so enjoyable, virtually no pixeling, good detail. General comment: not seeing a demo I put this TV on store demo mode to see the best possible bright picture. Regular vivid setting is very similar. This TV is so heavy. 2 Best Buy guys were challenged to get it set on a wall mount. That being said the Geek Squad guys did a great job. No way could I have managed this.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidM, You've made an excellent choice! We're thrilled to hear you're impressed with the HDR feature, vibrant and sparkling image, increased brightness, superb 4k detail, deep black level, and overall performance of your Sony Bravia 9. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Black levels, Brightness, Picture quality

    Rated 5 out of 5 stars

    The best balanced TV with a killer picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What a stellar TV. It's so bright... It's a light cannon. This TV's picture is so good. It has near OLED blacks, and gets bright and colorful. I returned the 75 " after one day... So I could get the 85 " instead. I e never done anything like that before. So good. BTW - this also has the best sound of any TV I've ever heard. Stopped my mother in law in her tracks, and made her start complaining about what her soundbar sounded like. Lol

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wisealma, Thank you for the wonderful review! We're so glad to hear you like the peak brightness level, deep blacks, vivid colors, and overall picture quality of your new Sony Bravia 9. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Excellent Mini LED Tv

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV overall. Excellent Build quality and packed very well. We set this up next to our 77" Samsung S89C QD OLED and for a mini led tv this Sony LED is still beautiful to watch. Where this TV fell short (and why we returned it), the Sony has the same anti glare filter that some of the higher end Sony LED tv's have used in recent years which produces rainbow reflections across the screen from our recessed lighting behind us. We don't always watch TV with all the lights off so this was poor in comparison to the QD OLED we had right next to it. Picture quality excellent, but with the reflection handling it didn't work for our room. Also, we streamed the same YouTube TV source to each TV using 4K Firesticks and the TV didnt upscale any better than our S89C. Both TVs were updated with the settings dialed in, so I can say with confidence that they were almost identical in their processing ability from poor quality low bitrate content. For less than half the cost, 2" larger than the Sony, and QDOLED tech, the S89C is what we decided to keep.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GoTampaGo, Thank you for taking the time to provide us with your feedback. While we're glad you're impressed with the excellent picture and overall quality of the Sony Bravia 9, we regret to hear that it had to be returned due to your experience with the reflections. This TV features X-Wide Angle and X-Anti Reflection that greatly reduces glare from every seat in the room. I hope you consider our Sony products in the future. Thank you for sharing your feedback. -Sam Sony_US

  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    The Perfect Balance Between Bright & Dark

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently purchased the Sony Bravia 9 TV, and I couldn't be more thrilled with my decision! The picture quality is simply outstanding. The deep contrast it offers is remarkably close to OLED standards, making every scene come alive with vibrant colors and striking details. What truly impresses me is the TV's ability to create an incredibly bright image that closely resembles real life. I tested it out while watching a scene set in a sun-drenched outdoor environment, and I was blown away by how realistic it looked. The sunlight seemed to pour into my living room, and I felt as though I could step right into the picture. Whether you're watching nature documentaries or your favorite films, the Bravia 9 makes every viewing experience immersive and breathtaking. If you're looking for a TV that delivers stunning visuals and an unparalleled viewing experience, this is the one to buy! Highly recommended!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Edwinff, Awesome! We are so glad to hear that you are happy with your new Bravia 9 TV! Thank you so much for your review and for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Hdr

    Rated 5 out of 5 stars

    Return to form

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Understanding Sony's history with LCD this display is best described as incredibly fortunate to inherit the respective strengths of the Z9D and Z9K. The raw power of Z9K is here but not without being held check by the signature control of the Z9D. The backlight master drive has been overhauled with tiny led drivers that operate with 22-bit bandwidth achieving fine steps in luminance. Local dimming zone count is greatly increased. This is a TV for people who have been around the block and fully understand what they desire in terms of image quality. OLED vs Bravia 9 it all depends where you are comfortable with making a compromise against the HX3110 reference monitor; you will take accept a compromise either way. OLEDs have the advantage of microcontrast, but are still lacking with respect to HDR impact and proper APLs. To drive a OLED properly would burn it up in less than a year. Shadow detail can be argued either way; OLEDs still struggle to properly step out of black which means some amount detail is entirely lost and LCD doesn't have enough control to avoid slightly lifting. If you consider yourself a movie lover first and foremost then this is your baby. It's wonderfully filmic.

    I would recommend this to a friend
  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    Mini LED Beast

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Needed a TV bright enough to handle a room with a ton of ambient light and this handles with ease. At night, the whole house glows haha. Local dimming works great. Speakers are loud and clear

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hurdledude, thank you so much for the glowing 5-star review! We're immensely pleased to hear that your Sony - BRAVIA 9 is performing beautifully in your bright room and lighting up your home at night! It's great to know the local dimming and audio quality are exceeding your expectations. Enjoy the brilliant viewing experience, and thanks again for choosing Sony! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    The Bravia I've been waiting for.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    What an awesome TV. I've always wanted a Bravia and I'm glad I bought one. This TV took watching shows to another level. The colors and brightness are unbelievable.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jeffoz, thank you for the fantastic 5-star review! We are honored to hear how much you're enjoying your new Sony - BRAVIA 9.

      It's wonderful to know that you're experiencing the incredible color and brightness that this model is known for and that it's taking your viewing experience to another level. We designed this TV with exactly that in mind, and your feedback truly makes our day.

      Thank you for choosing Sony and enjoy every moment of your cinematic experience!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV so far!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So farbit's great. Great color and clarity of images 4k-standard upscaled older content. Had to get this TV on warranty because my x95j started showing all led's through the diffuser sheet, a common issue Sony apparently denies. X95j was only 3 years old and no repair available accept throught Sony, but Geek squad warranty had me covered! Hooefully this one doesnt have the same issue if so will never go Sony again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Mhunter247,

      Thank you for choosing Sony!

      We're honored to hear that your new K75XR90 TV is performing so well! We are particularly pleased that you are experiencing great color and image clarity, including the quality of the 4K-standard upscaled older content.

      We understand your previous experience with the X95J was frustrating, and we are glad that your Geek Squad warranty covered the replacement. We truly value your loyalty to our brand and your honest feedback.

      Best regards,
      -Fred Sony_US

  • Pros mentioned:
    Brightness, Hdr
    Cons mentioned:
    Blooming

    Rated 5 out of 5 stars

    Brilliant picture color and brightness!!!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Even though I have owned the new Bravia 9 for only a week, I can truely see a major difference between this and the x95k. Blooming is next to none. The brightness and color has surpassed OLED quality! A must buy!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BurleyW, Great! We're glad that you are enjoying your new TV. We appreciate your feedback and thank you for choosing Sony. Erin Sony_US

  • Pros mentioned:
    Brightness, Picture quality

    Rated 5 out of 5 stars

    Amazing TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had an LG C series OLED for about 6 years. Bought a lower model sony for a basement remodel and thought even that picture was much better than my main tv. Decided to upgrade to the B9 for added brightness and sony picture processing. The picture is amazing, the difference in contrast is to the OLED is marginal, and IMO the added brightness more than compensates. Very happy with the purchaee

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Nick, Thanks for your review of the K75XR90 (BRAVIA 9)! We're thrilled you're happy with your purchase and love the picture quality. Your feedback will help other buyers. Enjoy your new TV, and thanks for choosing Sony! - Romeo Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Blooming

    Rated 3 out of 5 stars

    Fair to Good but not worth the money.

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good not great like all the hype. This TV not much better than my 75X95K. The 75X95K had a cleaner screen no Dirty Screen Effect that I could ever detect. The Bravaia 9 75" is fair for DSE as also noted on Rtings that the panel they had showed poor DSE. The Barvia 9 certainly does have more DSE than the 75X95K and for the price a little disappointed. The quality and their Quality Control of Sony Panels have differently gone down. It is a panel lottery but I thought Sony had it under control. All things change. Also there is blooming let no one kid you. Not as bad as the 75X95K but with all the hype this TV is not worth the money. Maybe the best LCD TV, so they say, but not worth it. Maybe $2999.99 or less would be a better price for this 75" TV. This TV does have a very clear picture and good sounding speakers for a TV. I have 60 Days to return it show I am just going to wait and watch it. If it does not wow me I will get another Brand for less money and maybe a better panel with a lot less Dirty Screen Effect. Sorry Sony, I always owns a Sony TVs at least 15 of them but you are way too expensive and other TV manufactures have caught up or maybe even passed you in the TV world. I will not recommend this TV for the panel quality and also for the price. You are not getting what you pay for. An average picture quality rating is worth about $1500.00 for a 75". Not $3500.00!!!!!

    No, I would not recommend this to a friend
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