Customer Ratings & Reviews
- Model:
- K75XR90
- SKU:
- 6578575
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.7 out of 5 stars
- Brightness
Rating 4.9 out of 5 stars
Customers are saying
Customers recognize the 75" Class BRAVIA 9 Mini LED QLED 4K UHD Smart Google TV (2024) for its top-tier picture quality and unbelievable brightness. The TV also delivers deep blacks and incredible HDR content in 4K, while maintaining great viewing angles and high-quality upscaling. Some customers have noted the TV is heavy, but blooming is minimal.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Picture quality
Nice Picture
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I switched from an OLED tv to this one to avoid the burn-in issue I had with the old tv. The picture on the Sony is great and I’m very happy with it so far. I run my audio through a stereo system so I’m not too bothered by the terrible speakers built into this set.
I would recommend this to a friend - Pros mentioned:Brightness, Picture quality
Great for bright rooms !
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent TV. The TV is very bright and colors are excellent out of the box. Works great in my bright living room.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Quaman26, it makes us really happy to hear about the great experience you've had with our Sony - 75" Class BRAVIA 9! This model is the perfect choice for those who love unparalleled brightness, and incomparably beautiful colors. The unique local dimming algorithm, and XR Backlight Master Drive precisely controls thousands of Mini LEDs for truly authentic contrast! Thank you for choosing Sony. Regards, -Dominick
- Pros mentioned:Brightness, Picture quality
Best Mini LED ever made.
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Best LED of any type on the market. Feels like I have an oled but super bright and no screen burn in. Sony really put a lot into this tv and it shows. Sounds amazing too no need for a sound bar. Sounds better than most cheap sound bars.75 in is the perfect size as well. GET THIS TV!!
I would recommend this to a friendBrand response from SonyListens
Posted .Awesome, D2theE! We're glad you are impressed with the picture and sound quality of the TV. We also appreciate that you'd recommend this to others. Enjoy and thanks for choosing Sony. -Craig
- Pros mentioned:Black levels
Bravia 9
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This TV is everything & more Sony has really out done itself, the darks are impeccable the upscaling seamless. If you're a gamer especially with PS5 takes your gaming to another level. I would say this is one of the best Tv's on the market right. Do yourself a favor and get one in a 75 preferably like i did
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JermaineC, Thank you for the wonderful review! We're very happy to hear you're enjoying the deep black level, seamless upscaling, and excellent gaming experience with your Sony Bravia 9. Thanks for choosing Sony! -Sam
- Pros mentioned:Black levels, Picture quality
Good colors and easy to side load apps
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The TV has beautiful colors and very good black color. And it is very convenient to have google tv installed and easy to side load apps compared to Samsung TVs, I have to put a chromecast to do so for Samsung TVs.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JiaZ, Thank you for the fantastic 5-star review! We're thrilled to hear that you're enjoying the picture quality of your Sony BRAVIA 9 TV, along with the seamless Google integration and user-friendly experience. Thank you for choosing Sony! Enjoy! -Maria
- Pros mentioned:Picture quality
Incredible TV!!
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I'm extremely picky when it comes to televisions. I've had OLED's for nearly a decade. This is my first mini LED TV and I have to say I couldn't be more impressed with it. Amazing.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello KENTF,
Thanks for your incredible feedback! It's fantastic to hear that as an OLED owner for nearly a decade, you are so impressed with the BRAVIA 9.
We've focused on pushing the boundaries of Mini LED and QLED technology, and your words are a testament to that goal. The BRAVIA 9's is designed to deliver exceptional contrast and brightness that rivals the deep blacks of OLED, while also bringing out a new level of detail and color.
We appreciate your kind words, and thanks for choosing Sony!
Sincerely,
Jenn | Sony North America.
- Pros mentioned:Picture quality
Sony Bravia 9 75"
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.This tv a has great bright picture. Does great for background details in dark scenes very close to OLED contrast. Very enjoyable at 75". Sound is ok on its own.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi PeterC!
We are delighted to hear that you’re enjoying the BRAVIA 9! It’s wonderful to know the brightness and contrast are bringing those darker scenes to life, especially on a big 75" screen.
A nice bonus is how the TV uses its Mini LED backlight to keep details sharp and clear, adding depth to both bright and dim moments.
Thank you for choosing Sony!
Best regards,
Estefany
- Pros mentioned:Picture quality
Home movie theater!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent crisp picture with very fine details. Great color, just pops! Your own private movie theater!
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Ellie,
Thank you for choosing Sony!
It brings us great joy to hear that your K75XR90 TV delivers an excellent, crisp picture with remarkable detail and vibrant color. Creating a private movie theater experience is exactly the kind of immersive viewing we aim to provide. Thank you for sharing your enthusiastic feedback.
Best regards,
-Fred
- Pros mentioned:Brightness
Nice!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We really like the TV. Brighter than our old one. I’m short on words and am now just saying anything to complete the review and if this is not enough no review
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your review, Tiffany!
We are so pleased to hear that you love your K75XR90 TV and that it's brighter than your old one. It's rewarding to know that the picture quality is making a positive difference in your viewing experience. We designed this TV with features like enhanced brightness and contrast to deliver a stunning and immersive picture, and we're so glad to know we've succeeded.
Thank you again for choosing Sony and for sharing your experience.
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Brightness, Picture quality
Best TV I've ever seen!
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Sony has outdone themselves on this one. The dynamic range, brightness, contrast, even gaming abilities are all top notch. This EASILY beats the pants off any OLED TV I've ever bought. That's high praise considering that this is an LCD TV. Really fantastic TV!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MadP, Thank you for the 5-star rating! We're very happy to hear you like the dynamic range, brightness and contrast level, top-notch gaming capabilities, and overall performance of your new Sony Bravia 9. Thanks for choosing Sony! -Sam
A De Facto OLED
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This replaced a 65" LG E6 OLED and not once have I missed the OLED's superior microcontrast, plus I can now send Atmos through eARC. No blooming, no light bleed into the black bars, great specular highlights, and it just looks OLED-like, yet with more shadow detail. For me, the A95L was not worth 1500 more. Professional mode well fits the content I watch (though I haven't yet tried sports - football is soon to come) because it is accurate yet still packs a bit of bunch. I'm playing with motion settings - Smoothness on 1 suffices so far, and I will now try turning off Cinemotion after initially leaving it on High. But motion has been fine 95% of the time. No Dolby Vision issues yet - I use DV Dark in a light controlled room and it does great. The Netflix and Amazon Prime calibrated modes work well - seem to mirror DV Dark for such content. The motion-activated backlit remote is a nice touch, though I'd prefer larger buttons.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi KAfan, Thank you for upgrading to your new Sony Bravia 9! We're glad you like the overall picture quality, professional mode setting, motion-activated backlit remote, and the newest smart TV features of this TV. Thanks for choosing Sony! -Sam
- Pros mentioned:Brightness
Not living up to the hype...
||Posted . Owned for 4 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Bravia 9 was announced as the pinnacle of mini-LED QLED TV's, rivaling at least on paper with the most premium OLED TV's in the market, I bought it, based on many reviews and side to side comparison while in store. Honestly is still far away from the performance of the top of the line OLED TV's, the brightness it's impressive and the level of backlight control it achieves is impressive (for a mini-LED). But the black levels and contrast are still way off, when compared to OLED technology, blooming and viewing angles are still an issue. Everything I mentioned could be overlooked if not for the price tag, I'm sure no one wouldind sacrificing the overall performance gap, for a cheaper price.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi DannyM,
Thank you for taking the time to share such a thoughtful review of the Sony - BRAVIA 9. We truly value your perspective and understand your disappointment when comparing its performance to OED technology. While both Mini LED and OLED are premium display technologies, they do approach picture quality in different ways. OLED achieves perfect black levels because each pixel can switch on and off individually, while Mini LED—such as the BRAVIA 9—excels in brightness and backlight control, making it a strong performer in well-lit environments.
That said, we absolutely hear your concerns about contrast and black levels. Adjusting some picture settings can make a significant difference in optimizing the experience. For guidance on how to do it, you can explore the steps here: https://www.sony.com/electronics/support/articles/00190409?utm_source=glean
We've also taken note of the blooming, and viewing angles. Your feedback is important to us and will be shared with our team. We truly appreciate you taking the time to highlight both the strengths and the areas where you feel the experience could be improved.
Thanks for considering Sony products!
Regards,
Dominick
- Pros mentioned:Mini led, Picture quality
Amazing
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Amazing tv the best mini led tv ever and with Sonys processing it’s perfect! Very close to oled with no noticeable blooming at all very happy!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Drew, nice! We're glad you are happy with your new TV! Thanks for choosing Sony. ~Earl
- Pros mentioned:Picture quality
You want the best,, you got the best.
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Best television on the market. It clicks every box on ultimate quality ….
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for that incredible review, GaryG!
We are absolutely thrilled to hear you consider the K-75XR90 to be the "Best television on the market"! It's tremendously rewarding to know that it "clicks every box on ultimate quality" for you. We put immense effort into engineering the picture and sound to deliver a truly ultimate viewing experience.
Thanks again for choosing Sony!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Great upgrade
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The picture quality is very clear and no matter what angle you are watching the tv from, the picture looks the same. We had BestBuy mount the tv for us and they were great. I've had a Sony for years, so I know this will last a very long time.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JPCV, Thank you for sharing your positive experience with your Bravia 9! We're thrilled to hear you like picture clarity and excellent viewing angle of your new Sony Bravia 9. Thanks for choosing Sony! -Sam
- Pros mentioned:Picture quality
Best Picture on the market
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This has the best picture of any TV I researched. The inputs are on the side now which is much easier than having them all in the back.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your fantastic review, jimsoukup!
We are so thrilled to hear that you feel your new K75XR90 has the best picture of any TV you researched. It's incredibly rewarding to know that we've delivered on our promise to provide exceptional picture quality. We're also glad to hear that you're finding the side-facing inputs more convenient—we designed them to make setup and access easier, and it brings us great satisfaction to know we've succeeded.
Thank you again for choosing Sony and for sharing your experience.
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Amazing TV!!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I love this TV! The picture is amazing and I love the way I can move my apps around. So easy to use!! Definitely recommend this!!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Mynewlaptop,
We're so glad to hear that your Sony BRAVIA TV has impressed you with its amazing picture quality and user-friendly app organization. Thank you for awarding a fantastic 5-star rating—being able to personalize your apps and navigate with ease is truly a standout feature of this model.
Thank you for choosing Sony—wishing you a brilliant day!
DiegoV.
- Pros mentioned:Picture quality
Great TV!
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV Sony is the best. Has really nice sound and picture. Interface is 10/10
I would recommend this to a friendBrand response from SonyListens
Posted .Hi there,
We are absolutely thrilled to hear that you're loving the Sony BRAVIA 9. We put a lot of effort into making it our best Mini LED TV yet, and it's great to know you're experiencing the results firsthand.
We are particularly proud of the XR Backlight Master Drive, which creates the stunning brightness and incredible contrast you're seeing. The sound is just as impressive, thanks to Acoustic Multi-Audio+, which delivers an immersive experience. And we're glad you find the Google TV interface so easy to use, making it simple to find and enjoy all your favorite content.
We truly appreciate you choosing Sony and hope you continue to enjoy your BRAVIA 9!
Regards,
Dominick
Beautiful picture and outstanding details!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love this TV! The picture quality is amazing, it has me watching my favorite movies over again and enjoying the details I missed before. I also appreciate the brightness, especially with the dark scenes which were very hard to see with my 8 year old OLED TV that this TV replaced.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Perfect,
We are absolutely thrilled to hear that the BRAVIA 9 has elevated your viewing experience! It is fantastic that you are rediscovering your favorite movies thanks to the amazing picture quality, which is powered by the XR Processor to reveal missed details. Your observation about the brightness in dark scenes is exactly what we aimed for: the new Mini LED and XR Backlight Master Drive technology deliver a brilliant picture that handles challenging contrast beautifully, ensuring deep blacks and clear highlights—a major step up for your movie nights!
Thank you for the five-star feedback and for choosing Sony!
Best regards,
Dominick
- Pros mentioned:Brightness, Picture quality
Sony never disappoints
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The best TV series money can buy right now. Crystal clear pictures, impressive brightness, unmatched aesthetics.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JunL, Thank you so much for sharing your wonderful experience! We're very pleased that you're considering your BRAVIA 9 as the best, as it meets your expectations for picture quality and aesthetics. Thank you for choosing Sony! Enjoy! -Maria
