Customer Ratings & Reviews
- Model:
- K75XR90
- SKU:
- 6578575
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.7 out of 5 stars
- Brightness
Rating 4.9 out of 5 stars
Customers are saying
Customers are pleased with the picture quality, brightness, and black levels of the 75" Class BRAVIA 9 Mini LED QLED 4K UHD Smart Google TV (2024). Reviewers find the HDR content incredible and appreciate the wide viewing angles and high-quality upscaling. Some have noted minimal blooming, while others have pointed out the considerable weight of the 75" model.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Brightness, Picture quality
Amazing TV
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Had an LG C series OLED for about 6 years. Bought a lower model sony for a basement remodel and thought even that picture was much better than my main tv. Decided to upgrade to the B9 for added brightness and sony picture processing. The picture is amazing, the difference in contrast is to the OLED is marginal, and IMO the added brightness more than compensates. Very happy with the purchaee
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Nick, Thanks for your review of the K75XR90 (BRAVIA 9)! We're thrilled you're happy with your purchase and love the picture quality. Your feedback will help other buyers. Enjoy your new TV, and thanks for choosing Sony! - Romeo
- Pros mentioned:Picture quality
Awesome TV so far!
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.So farbit's great. Great color and clarity of images 4k-standard upscaled older content. Had to get this TV on warranty because my x95j started showing all led's through the diffuser sheet, a common issue Sony apparently denies. X95j was only 3 years old and no repair available accept throught Sony, but Geek squad warranty had me covered! Hooefully this one doesnt have the same issue if so will never go Sony again.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Mhunter247,
Thank you for choosing Sony!
We're honored to hear that your new K75XR90 TV is performing so well! We are particularly pleased that you are experiencing great color and image clarity, including the quality of the 4K-standard upscaled older content.
We understand your previous experience with the X95J was frustrating, and we are glad that your Geek Squad warranty covered the replacement. We truly value your loyalty to our brand and your honest feedback.
Best regards,
-Fred
- Pros mentioned:Picture quality
75 “Sony TV Bravia 9
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The best Sony TV we have had. The clarity of the picture is fantastic. For football games it feels as if you are on the field with the players.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi TVWatcher728,
We are absolutely thrilled to hear that the 75" BRAVIA 9 is the best Sony TV you have ever had! That immersive feeling of being right on the field during football games is exactly what we designed the XR Motion Clarity feature and the XR Backlight Master Drive Mini LED system to deliver—providing clear, bright, and blur-free action even in the fastest sports.
Thanks for choosing Sony.
Best regards, Eliab
- Pros mentioned:Picture quality
Can't wait til Tuesday!
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Was about time to upgrade from my 65 inch television. The space we have for a television is 96 inches wide but couldn't get approval for something that big from my wife and banker. Everything will installed this Tuesday. Picture of my product looked great in Best Buy store. Can't wait!!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi RoryS,
Thanks for sharing your pre-setup excitement! We're thrilled to hear the BRAVIA 9 impressed you so much in the store—we can't wait for the installation either!
We appreciate you choosing Sony.
Sincerely,
Jenn | Sony North America.
- Pros mentioned:Picture quality
Good TV
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.New tv for new place. Used existing wall mount. Was over 100lbs, heavier than I expected but wife and I were able to get it mounted. Was terrified we'd break the screen. The pic is great, sound is ok, Glare can be a problem on the screen from the kitchen lights and sun. All in all it's a great TV for the price I paid on sale.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Jeddie,
Thanks for sharing your experience with the BRAVIA 9. We're thrilled to hear you and your wife were able to get it safely mounted and now you're enjoying the great picture quality it delivers!
We understand your concerns about glare. The BRAVIA 9 has a screen with a low-reflection finish, but depending on the angle and intensity of a light source, reflections can still be noticeable. For the best viewing experience, adjusting room lighting or using blackout curtains can make a big difference, especially with bright kitchen lights or direct sunlight.
We appreciate your honest feedback, and thanks for choosing Sony!
Sincerely,
Jenn | Sony North America.
- Pros mentioned:Picture quality
beautiful bright picture
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The tv and picture were everything I was expecting and the sale price made it even better.. bright and beautiful colors.. fit my needs very well and used the sale price (and difference between this and the OLED) to help offset the cost of new floor speakers and center speaker..
I would recommend this to a friendBrand response from SonyListens
Posted .Hi brlgjdmm!
We are excited to hear that the BRAVIA 9 is giving you exactly the picture quality you wanted, especially those bright and beautiful colors.
Thanks so much for choosing Sony!
Best regards,
Estefany
- Pros mentioned:Black levels
Bravia 9
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This TV is everything & more Sony has really out done itself, the darks are impeccable the upscaling seamless. If you're a gamer especially with PS5 takes your gaming to another level. I would say this is one of the best Tv's on the market right. Do yourself a favor and get one in a 75 preferably like i did
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JermaineC, Thank you for the wonderful review! We're very happy to hear you're enjoying the deep black level, seamless upscaling, and excellent gaming experience with your Sony Bravia 9. Thanks for choosing Sony! -Sam
- Pros mentioned:Brightness, Picture quality
Best Mini LED ever made.
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Best LED of any type on the market. Feels like I have an oled but super bright and no screen burn in. Sony really put a lot into this tv and it shows. Sounds amazing too no need for a sound bar. Sounds better than most cheap sound bars.75 in is the perfect size as well. GET THIS TV!!
I would recommend this to a friendBrand response from SonyListens
Posted .Awesome, D2theE! We're glad you are impressed with the picture and sound quality of the TV. We also appreciate that you'd recommend this to others. Enjoy and thanks for choosing Sony. -Craig
- Pros mentioned:Black levels, Picture quality
Good colors and easy to side load apps
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The TV has beautiful colors and very good black color. And it is very convenient to have google tv installed and easy to side load apps compared to Samsung TVs, I have to put a chromecast to do so for Samsung TVs.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JiaZ, Thank you for the fantastic 5-star review! We're thrilled to hear that you're enjoying the picture quality of your Sony BRAVIA 9 TV, along with the seamless Google integration and user-friendly experience. Thank you for choosing Sony! Enjoy! -Maria
- Pros mentioned:Brightness, Picture quality
Great for bright rooms !
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent TV. The TV is very bright and colors are excellent out of the box. Works great in my bright living room.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Quaman26, it makes us really happy to hear about the great experience you've had with our Sony - 75" Class BRAVIA 9! This model is the perfect choice for those who love unparalleled brightness, and incomparably beautiful colors. The unique local dimming algorithm, and XR Backlight Master Drive precisely controls thousands of Mini LEDs for truly authentic contrast! Thank you for choosing Sony. Regards, -Dominick
- Pros mentioned:Brightness, Picture quality
Best TV I've ever seen!
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Sony has outdone themselves on this one. The dynamic range, brightness, contrast, even gaming abilities are all top notch. This EASILY beats the pants off any OLED TV I've ever bought. That's high praise considering that this is an LCD TV. Really fantastic TV!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MadP, Thank you for the 5-star rating! We're very happy to hear you like the dynamic range, brightness and contrast level, top-notch gaming capabilities, and overall performance of your new Sony Bravia 9. Thanks for choosing Sony! -Sam
- Pros mentioned:Picture quality
Nice Picture
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I switched from an OLED tv to this one to avoid the burn-in issue I had with the old tv. The picture on the Sony is great and I’m very happy with it so far. I run my audio through a stereo system so I’m not too bothered by the terrible speakers built into this set.
I would recommend this to a friend A De Facto OLED
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This replaced a 65" LG E6 OLED and not once have I missed the OLED's superior microcontrast, plus I can now send Atmos through eARC. No blooming, no light bleed into the black bars, great specular highlights, and it just looks OLED-like, yet with more shadow detail. For me, the A95L was not worth 1500 more. Professional mode well fits the content I watch (though I haven't yet tried sports - football is soon to come) because it is accurate yet still packs a bit of bunch. I'm playing with motion settings - Smoothness on 1 suffices so far, and I will now try turning off Cinemotion after initially leaving it on High. But motion has been fine 95% of the time. No Dolby Vision issues yet - I use DV Dark in a light controlled room and it does great. The Netflix and Amazon Prime calibrated modes work well - seem to mirror DV Dark for such content. The motion-activated backlit remote is a nice touch, though I'd prefer larger buttons.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi KAfan, Thank you for upgrading to your new Sony Bravia 9! We're glad you like the overall picture quality, professional mode setting, motion-activated backlit remote, and the newest smart TV features of this TV. Thanks for choosing Sony! -Sam
- Pros mentioned:Picture quality, Viewing angle
Great upgrade
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The picture quality is very clear and no matter what angle you are watching the tv from, the picture looks the same. We had BestBuy mount the tv for us and they were great. I've had a Sony for years, so I know this will last a very long time.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JPCV, Thank you for sharing your positive experience with your Bravia 9! We're thrilled to hear you like picture clarity and excellent viewing angle of your new Sony Bravia 9. Thanks for choosing Sony! -Sam
Happy Sony Owner
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Bravia 9 has a beautifully bright and detailed picture. It is ideal for a brighter viewing environment such as I have. My previous Sony XBR lasted over 26 years. I’ve always been pleased with Sony products and I’m very happy with my Bravia 9 tv.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Blessed,
It is incredible to hear that your previous Sony XBR served you well for over 26 years! We designed the BRAVIA 9 specifically for bright rooms like yours, using our most advanced Mini LED technology and X-Anti Reflection to ensure the picture stays punchy even with sunlight. We are honored to be part of your home for another generation.
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Picture quality
Amazing
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Amazing tv the best mini led tv ever and with Sonys processing it’s perfect! Very close to oled with no noticeable blooming at all very happy!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Drew, nice! We're glad you are happy with your new TV! Thanks for choosing Sony. ~Earl
- Pros mentioned:Picture quality
Incredible TV!!
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I'm extremely picky when it comes to televisions. I've had OLED's for nearly a decade. This is my first mini LED TV and I have to say I couldn't be more impressed with it. Amazing.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello KENTF,
Thanks for your incredible feedback! It's fantastic to hear that as an OLED owner for nearly a decade, you are so impressed with the BRAVIA 9.
We've focused on pushing the boundaries of Mini LED and QLED technology, and your words are a testament to that goal. The BRAVIA 9's is designed to deliver exceptional contrast and brightness that rivals the deep blacks of OLED, while also bringing out a new level of detail and color.
We appreciate your kind words, and thanks for choosing Sony!
Sincerely,
Jenn | Sony North America.
COMPLICATED SET UP
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love picture but glad I paid to have it set up and programmed. I m a senior citizen and some of the terminology and setupis way over my head. I had to get a new remote and called GeekSquad and they said they woukdhavw to send somone out at a costof $149.00. I am Best Buy Geek Squad memberand are having second thoughts now. I have always been ableto,program remote but now you can onlyhave one remote programmed and I amhaving difficulty removing the old one
I would recommend this to a friendBrand response from SonyListens
Posted .Hi CarolynS,
We are thrilled that you’re loving the picture quality of your new BRAVIA 9! We understand that the new technology can feel overwhelming, and we want to make this easier for you: to remove your old remote, please go to Settings > Remotes & Accessories, select the old remote from the list, and choose Unpair. Once that is cleared, you should be able to pair your new remote without needing a paid service call.
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Picture quality
Best Choice
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.So far, I believe this was an excellent purchase for me. Due to the amount of light in my room the Mini Led was my choice and the Sony Bravia 9 looks GREAT! This is an awesome TV for picture quality and sound.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JamesM, You've made a great choice! We're very happy to hear you're enjoying the exceptional picture and sound quality of your Sony Bravia 9. Thanks for choosing Sony! -Sam
- Pros mentioned:Picture quality
Sony Bravia 9 75"
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.This tv a has great bright picture. Does great for background details in dark scenes very close to OLED contrast. Very enjoyable at 75". Sound is ok on its own.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi PeterC!
We are delighted to hear that you’re enjoying the BRAVIA 9! It’s wonderful to know the brightness and contrast are bringing those darker scenes to life, especially on a big 75" screen.
A nice bonus is how the TV uses its Mini LED backlight to keep details sharp and clear, adding depth to both bright and dim moments.
Thank you for choosing Sony!
Best regards,
Estefany
