Customer Ratings & Reviews
- Model:
- K75XR90
- SKU:
- 6578575
Rating by feature
- Picture Quality
Rating 4.9 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.9 out of 5 stars
Customers are saying
Customers admire the exceptional picture quality and brightness of the 75" Class BRAVIA 9 Mini LED QLED 4K UHD Smart Google TV (2024). Reviewers highlight the deep black levels, incredible HDR performance, and wide viewing angles. While some acknowledge the TV's weight, very few have observed blooming.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Picture quality
Incredible TV!!
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I'm extremely picky when it comes to televisions. I've had OLED's for nearly a decade. This is my first mini LED TV and I have to say I couldn't be more impressed with it. Amazing.
I would recommend this to a friendBrand response from SonyListens
Posted .Hello KENTF,
Thanks for your incredible feedback! It's fantastic to hear that as an OLED owner for nearly a decade, you are so impressed with the BRAVIA 9.
We've focused on pushing the boundaries of Mini LED and QLED technology, and your words are a testament to that goal. The BRAVIA 9's is designed to deliver exceptional contrast and brightness that rivals the deep blacks of OLED, while also bringing out a new level of detail and color.
We appreciate your kind words, and thanks for choosing Sony!
Sincerely,
Jenn | Sony North America.
- Pros mentioned:Brightness, Picture quality
Great picture quality
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The Bravia 9 has a great picture. Sony really improved the brightness with this generation. You can go with a mini LED for a room with ambient light without sacrificing clarity and brightness.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Timothy, Thank you for the amazing review! We're so pleased to hear you like the improved brightness, clarity, and great picture quality of your Sony Bravia 9. Thanks for choosing Sony! -Sam
COMPLICATED SET UP
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love picture but glad I paid to have it set up and programmed. I m a senior citizen and some of the terminology and setupis way over my head. I had to get a new remote and called GeekSquad and they said they woukdhavw to send somone out at a costof $149.00. I am Best Buy Geek Squad memberand are having second thoughts now. I have always been ableto,program remote but now you can onlyhave one remote programmed and I amhaving difficulty removing the old one
I would recommend this to a friendBrand response from SonyListens
Posted .Hi CarolynS,
We are thrilled that you’re loving the picture quality of your new BRAVIA 9! We understand that the new technology can feel overwhelming, and we want to make this easier for you: to remove your old remote, please go to Settings > Remotes & Accessories, select the old remote from the list, and choose Unpair. Once that is cleared, you should be able to pair your new remote without needing a paid service call.
Thanks for choosing Sony.
Best regards,
Eliab
- Pros mentioned:Picture quality
Sony Bravia 9 75"
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.This tv a has great bright picture. Does great for background details in dark scenes very close to OLED contrast. Very enjoyable at 75". Sound is ok on its own.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi PeterC!
We are delighted to hear that you’re enjoying the BRAVIA 9! It’s wonderful to know the brightness and contrast are bringing those darker scenes to life, especially on a big 75" screen.
A nice bonus is how the TV uses its Mini LED backlight to keep details sharp and clear, adding depth to both bright and dim moments.
Thank you for choosing Sony!
Best regards,
Estefany
- Pros mentioned:Brightness, Picture quality
Sony never disappoints
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The best TV series money can buy right now. Crystal clear pictures, impressive brightness, unmatched aesthetics.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JunL, Thank you so much for sharing your wonderful experience! We're very pleased that you're considering your BRAVIA 9 as the best, as it meets your expectations for picture quality and aesthetics. Thank you for choosing Sony! Enjoy! -Maria
- Pros mentioned:Brightness
Nice!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.We really like the TV. Brighter than our old one. I’m short on words and am now just saying anything to complete the review and if this is not enough no review
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your review, Tiffany!
We are so pleased to hear that you love your K75XR90 TV and that it's brighter than your old one. It's rewarding to know that the picture quality is making a positive difference in your viewing experience. We designed this TV with features like enhanced brightness and contrast to deliver a stunning and immersive picture, and we're so glad to know we've succeeded.
Thank you again for choosing Sony and for sharing your experience.
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Brightness
Not living up to the hype...
||Posted . Owned for 4 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Bravia 9 was announced as the pinnacle of mini-LED QLED TV's, rivaling at least on paper with the most premium OLED TV's in the market, I bought it, based on many reviews and side to side comparison while in store. Honestly is still far away from the performance of the top of the line OLED TV's, the brightness it's impressive and the level of backlight control it achieves is impressive (for a mini-LED). But the black levels and contrast are still way off, when compared to OLED technology, blooming and viewing angles are still an issue. Everything I mentioned could be overlooked if not for the price tag, I'm sure no one wouldind sacrificing the overall performance gap, for a cheaper price.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi DannyM,
Thank you for taking the time to share such a thoughtful review of the Sony - BRAVIA 9. We truly value your perspective and understand your disappointment when comparing its performance to OED technology. While both Mini LED and OLED are premium display technologies, they do approach picture quality in different ways. OLED achieves perfect black levels because each pixel can switch on and off individually, while Mini LED—such as the BRAVIA 9—excels in brightness and backlight control, making it a strong performer in well-lit environments.
That said, we absolutely hear your concerns about contrast and black levels. Adjusting some picture settings can make a significant difference in optimizing the experience. For guidance on how to do it, you can explore the steps here: https://www.sony.com/electronics/support/articles/00190409?utm_source=glean
We've also taken note of the blooming, and viewing angles. Your feedback is important to us and will be shared with our team. We truly appreciate you taking the time to highlight both the strengths and the areas where you feel the experience could be improved.
Thanks for considering Sony products!
Regards,
Dominick
- Pros mentioned:Picture quality
Home movie theater!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Excellent crisp picture with very fine details. Great color, just pops! Your own private movie theater!
I would recommend this to a friendBrand response from SonyListens
Posted .Hello Ellie,
Thank you for choosing Sony!
It brings us great joy to hear that your K75XR90 TV delivers an excellent, crisp picture with remarkable detail and vibrant color. Creating a private movie theater experience is exactly the kind of immersive viewing we aim to provide. Thank you for sharing your enthusiastic feedback.
Best regards,
-Fred
- Pros mentioned:Picture quality
Super Happy with my purchase
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The Sony Bravia 75-inch TV is an outstanding choice for anyone seeking a premium viewing experience. It combines top-tier picture quality, innovative sound technology, a sleek design, and seamless smart features to create an all-around entertainment powerhouse. If you have the space for it and want to enjoy cinema-quality visuals and sound in your home, this TV is worth every penny. Highly recommended!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Jack, Awesome! We're thrilled to hear that you're enjoying the impressive performance of your BRAVIA 9! Thank you for your kind recommendation and for choosing Sony. - Romeo
- Pros mentioned:Picture quality
Best Picture on the market
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This has the best picture of any TV I researched. The inputs are on the side now which is much easier than having them all in the back.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for your fantastic review, jimsoukup!
We are so thrilled to hear that you feel your new K75XR90 has the best picture of any TV you researched. It's incredibly rewarding to know that we've delivered on our promise to provide exceptional picture quality. We're also glad to hear that you're finding the side-facing inputs more convenient—we designed them to make setup and access easier, and it brings us great satisfaction to know we've succeeded.
Thank you again for choosing Sony and for sharing your experience.
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
Sony tv review
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Picture and sound are both great. Easy hook up and enjoy
I would recommend this to a friendBrand response from SonyListens
Posted .Hi GeorgiaW,
That is wonderful to hear! We are thrilled you are enjoying the great picture and sound quality of your BRAVIA 9 Mini LED TV, and that the setup was easy. We design our TVs for effortless enjoyment right out of the box.
Thanks for choosing Sony.
Best regards, Eliab
- Pros mentioned:Picture quality
Amazing TV!!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I love this TV! The picture is amazing and I love the way I can move my apps around. So easy to use!! Definitely recommend this!!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Mynewlaptop,
We're so glad to hear that your Sony BRAVIA TV has impressed you with its amazing picture quality and user-friendly app organization. Thank you for awarding a fantastic 5-star rating—being able to personalize your apps and navigate with ease is truly a standout feature of this model.
Thank you for choosing Sony—wishing you a brilliant day!
DiegoV.
An exceelent smart TV
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.This TV does all the essential things right. The picture is stunning, and the sound is excellent. The remote control is responsive and rechargeable. The only negatives concern extra features that do not work as I want -- the automatic brightness with the BRAVIA CAM does not work as I expected.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DavidS,
We truly appreciate you sharing your thoughts on the K-75XR90 TV.
It is most rewarding to hear that the essential performance aspects; like the stunning picture and excellent sound are performing so well for you, and that you're having a great experience with the responsive, rechargeable remote control.
We understand you've noticed some inconsistencies with the automatic brightness feature powered by the BRAVIA CAM, and we are always working to refine these intelligent features to deliver the best possible experience.
For a quick resolution and personalized assistance with the specific settings on your K-75XR90 TV, we suggest reaching out directly to our dedicated Sony Support team at https://us.esupport.sony.com/support/s/support-contact?language=en_US&category=tv
Thanks for choosing Sony and for letting us know about this.
Warm regards,
Estefany
- Pros mentioned:Picture quality
Quality picture and a little more than needed pric
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Coming from a Samsung UN65F9000 this was a great upgrade. I hope it lasts me as long as the Samsung did. I was quite astounded with the sound quality out of this TV. The only time I need to turn on my surround sound system is when watching blockbuster movies.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MichaelH,
It sounds like you've made a solid choice. It's impressive when a TV delivers sound good enough to hold its own without extra gear, especially coming from a high-end model. Here's to it serving you well for years to come. Thanks for choosing Sony.
-Aldair
Great tv
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.I’ve had this TV for eight months. It’s great. Unfortunately, I had to replace it because we accidentally damaged the pixels. Best Buy would not replace it even though I am a Best Buy total member and have been for years. What a shame.
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for sharing your feedback, Russ!
We are happy to hear that you find the K-75XR90 TV to be great after eight months of use.
We are truly sorry to hear about the accidental damage to the pixels and the resulting replacement challenge. While we can speak to the quality of our product, questions regarding store membership benefits and replacement policies would need to be addressed directly with Best Buy.
We appreciate you choosing Sony for your television!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality
You want the best,, you got the best.
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Best television on the market. It clicks every box on ultimate quality ….
I would recommend this to a friendBrand response from SonyListens
Posted .Thank you for that incredible review, GaryG!
We are absolutely thrilled to hear you consider the K-75XR90 to be the "Best television on the market"! It's tremendously rewarding to know that it "clicks every box on ultimate quality" for you. We put immense effort into engineering the picture and sound to deliver a truly ultimate viewing experience.
Thanks again for choosing Sony!
Best regards, Gus, Sony Social Media Team
- Pros mentioned:Picture quality, Viewing angle
Best LED TV
||Posted . Owned for 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Superb picture quality, processing, and viewing angles are great with x wide angle. Settings menu can be a tad sluggish, I'm sure software updates can work that out. It is a premium price, but not disappointed with everything that it brings.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Steve, Great! We're thrilled to hear you like the superb picture quality, powerful XR processor, excellent viewing angles, and overall performance of your Sony Bravia 9. At Sony, we are always looking to improve our product quality and features. We have noted your input about the settings and will be sure to forward this feedback to the appropriate department. Thanks for choosing Sony! -Sam
- Pros mentioned:Brightness, Picture quality
Great Tv
|Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Love the new tv, its so bright and really the pictures pop out
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Husain805, That's fantastic to hear! We are absolutely thrilled to know that you are enjoying the stunning picture quality of your BRAVIA 9. Thank you for your kind words and for choosing Sony! - Romeo
- Pros mentioned:Picture quality
Great TV!
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV Sony is the best. Has really nice sound and picture. Interface is 10/10
I would recommend this to a friendBrand response from SonyListens
Posted .Hi there,
We are absolutely thrilled to hear that you're loving the Sony BRAVIA 9. We put a lot of effort into making it our best Mini LED TV yet, and it's great to know you're experiencing the results firsthand.
We are particularly proud of the XR Backlight Master Drive, which creates the stunning brightness and incredible contrast you're seeing. The sound is just as impressive, thanks to Acoustic Multi-Audio+, which delivers an immersive experience. And we're glad you find the Google TV interface so easy to use, making it simple to find and enjoy all your favorite content.
We truly appreciate you choosing Sony and hope you continue to enjoy your BRAVIA 9!
Regards,
Dominick
- Pros mentioned:Picture quality
Great tv.
||Posted . Owned for 2 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Super bright and clear picture. Easy interface, connects to your google account. Sony makes the best tvs that last for yrs.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi EvanS!
Thank you so much for sharing your feedback with us! We are immensely pleased to hear how much you're enjoying your BRAVIA 9 TV.
It's so rewarding to know that the picture is so bright and clear for you and that the simple Google TV interface makes it easy to enjoy. We're glad that the advanced picture processing is delivering the kind of quality and longevity you expect from us.
We really appreciate you being a loyal Sony customer!
Sincerely,
Estefany
