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  • Sony Mini LED
  • Angle. Sony - 75" Class BRAVIA 9 Mini LED QLED 4K UHD Smart Google TV - Black.
  • Left. Sony - 75" Class BRAVIA 9 Mini LED QLED 4K UHD Smart Google TV - Black.
  • Back. Sony - 75" Class BRAVIA 9 Mini LED QLED 4K UHD Smart Google TV - Black.
  • The largest text on the remote control is "Netflix." The cleaned-up text based on the image would be: TV Menu + + CH + - SONY PICTURES CORE NETFLIX prime video Disney+ crunchyroll YouTube SONY
  • Alt View 1. Sony - 75" Class BRAVIA 9 Mini LED QLED 4K UHD Smart Google TV - Black.
  • The image features a black object with a white label on it. The label has a lot of text, but the most prominent text reads "120V AC 4120V AC 120V DC 4120V DC." The rest of the text appears to be a mix of numbers and letters, but it is not possible to decipher the meaning without more context.
  • The image prominently features a large advertisement for a Sony Bravia 9 Mini LED television. The television is displayed in a white background, with the screen showing a vibrant red and blue color scheme. The advertisement emphasizes the high-quality display and features of the television, making it an attractive option for potential buyers.
  • SONY BRAVIA 9 Mini LED
  • The image showcases various sizes of televisions, with the largest being a 75" Bravia 9 TV. The other sizes include a 65.6" TV, a 38.3" TV, and a 65.24" TV. The televisions are displayed in different orientations, such as landscape and portrait, to provide a comprehensive view of their dimensions and features.
  • Alt View 12. Sony - 75" Class BRAVIA 9 Mini LED QLED 4K UHD Smart Google TV - Black.
  • Alt View 13. Sony - 75" Class BRAVIA 9 Mini LED QLED 4K UHD Smart Google TV - Black.
  • The image features a collage of various scenes, including a mountain, a forest, a lake, and a motorcycle. The largest text in the image reads "Every scene intelligently enhanced with powerful processing." The following text is cleaned up to read "SONY Enhanced Expanded brightness color Motion XR Refined processing clarity 250."
  • The image features a blue car driving down a street, with a building in the background. The car is prominently displayed in the scene, and the street appears to be busy with other vehicles. The image is described as having "billions of accurate QLED colors," which suggests that the colors in the image are vibrant and true to life. The image is also labeled as being taken with a "conventional TV" and "XR Triluminos Pro," which may indicate that the image was captured using a high-quality camera or display device.
  • The image showcases a beautiful picture from any angle, thanks to the X-Wide Angle and X-Anti Reflection features. The picture is displayed on a conventional TV, which provides a clear and crisp viewing experience. The X-Wide Angle feature ensures that the picture remains vibrant and sharp, even when viewed from different angles, while the X-Anti Reflection feature helps reduce glare and reflections, making the picture even more enjoyable to watch.
  • Our brightest 4K TV ever Conventional TV XR Backlight Master Drive High Peak Luminance
  • Google TV brings together movies, shows, live TV, and more from across your apps and subscriptions and organizes them just for you. For you. Live Apps Library. Google TV. YouTube. Oppenheimer. Trending. Christopher Nolan's magnificent global phenomenon about the father of the atomic bomb. Top picks for you. L - - XMEN. Disney+. i - - Mr. & Mrs. Smith. - MASTERS OF THE UNIVERSE. JAIR HOULDIE. - Your apps. NETFLIX. Free TV channels. Prime Video. Disney+. TV Max. Hulu. Google TV is the name of this device's software experience and a trademark of Google LLC. Google, YouTube, and YouTube Music are trademarks of Google LLC.
  • The image showcases a living room with a couch and a flat screen TV. The TV is paired with Sony soundbars, which are designed to enhance the audio experience. The soundbars are placed on a table in front of the TV, creating an immersive entertainment setup. The living room also features a potted plant, adding a touch of greenery to the space. The combination of the TV, soundbars, and comfortable seating creates a cozy and enjoyable environment for watching movies or shows.
  • Voice Zoom 3: Always hear people's voices clearly, even in loud action scenes.
  • Picture as the creator intended.
  • "Truly cinematic movie experience at home with Dolby Vision Atmos IMAX Enhanced - dts."
  • BRAVIA CINEMA IS COMING HOME Recreate the excitement of the movies, right at home. BRAVIA will fill every corner of your space with a captivating cinema-like experience.
  • Movies Included: 10 movie credits to redeem on latest movie releases. 24 months unlimited streaming of up to 100 movies. Sony Pictures Core. Sony Pictures Core based on a true story. Featured: Denzel Washington, The Equalizer 3, Spider-Man: No Way Home, and more. Add to your library. Purchase an eligible TV and register for Sony Pictures Core by February 23, 2026 to be eligible for promotion offers. Available movies subject to change. Terms and conditions apply. For more details, see <https://www.sony.net/sony-pictures-core>. 2024 Layout and Design. Sony Pictures Home Entertainment Inc. All Rights Reserved.
  • Use the BRAVIA Connect app to easily control your BRAVIA TV from your smartphone and change volume, picture settings, and advanced settings.
  • Sony - Why upgrade to the BRAVIA9 video 1 minutes 24 seconds
  • BRAVIA 9 Mini LED Overview Video video 1 minutes 39 seconds
  • Sony BRAVIA 9 Unboxing Guide Video video 3 minutes 35 seconds
  • Sony TV Google Video video 3 minutes 21 seconds
  • Keep Your New TV Damage-Free video 0 minutes 47 seconds
  • Google Assistant Video video 2 minutes 26 seconds
  • Safely Unbox Your Sony TV video 2 minutes 25 seconds

Sony - 75" Class BRAVIA 9 Mini LED QLED 4K UHD Smart Google TV (2024)

Model:
K75XR90
SKU:
6578575
Your price for this item is $2,799.99
The comparable value price is $3,499.99

Customer reviews

Rating 4.8 out of 5 stars with 161 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.9 out of 5 stars

  • Sound Quality

    Rating 4.7 out of 5 stars

  • Brightness

    Rating 4.9 out of 5 stars

Pros mentioned filter

Cons mentioned filter

96%would recommend to a friend

Customers are saying

Customers recognize the 75" Class BRAVIA 9 Mini LED QLED 4K UHD Smart Google TV (2024) for its top-tier picture quality and unbelievable brightness. The TV also delivers deep blacks and incredible HDR content in 4K, while maintaining great viewing angles and high-quality upscaling. Some customers have noted the TV is heavy, but blooming is minimal.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 4 Showing 61-80 of 161 reviews

  • Good TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    New tv for new place. Used existing wall mount. Was over 100lbs, heavier than I expected but wife and I were able to get it mounted. Was terrified we'd break the screen. The pic is great, sound is ok, Glare can be a problem on the screen from the kitchen lights and sun. All in all it's a great TV for the price I paid on sale.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jeddie,

      Thanks for sharing your experience with the BRAVIA 9. We're thrilled to hear you and your wife were able to get it safely mounted and now you're enjoying the great picture quality it delivers!

      We understand your concerns about glare. The BRAVIA 9 has a screen with a low-reflection finish, but depending on the angle and intensity of a light source, reflections can still be noticeable. For the best viewing experience, adjusting room lighting or using blackout curtains can make a big difference, especially with bright kitchen lights or direct sunlight.

      We appreciate your honest feedback, and thanks for choosing Sony!

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Amazing all around TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome pictures out of the box. The colors and blacks are amazing. The sports action is so fluid. The sound is wonderful. The most mini leds has no bleeding. Sony hit it out of the park on this one.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chas621!
      Thanks so much for taking the time to share your review of the BRAVIA 9!
      We are delighted to hear how impressed you are with the picture quality right out of the box, especially the stunning colors and deep blacks. It's also great to know the smooth and fluid motion processing is making a difference for your sports viewing.

      Thank you for selecting Sony!
      Warm regards,
      Estefany Sony_US

  • Pros mentioned:
    Brightness

    Great picture quality!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is very bright in a vivid mode, which is what I was looking for in a tv, and this bravia 9 delivers that brightness.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VeryBrightTV, thank you for the 5-star review! We're immensely pleased to hear that the Sony - BRAVIA 9 is delivering exactly what you were looking for. With its outstanding picture quality and impressive brightness, it's designed to make every scene pop with detail and clarity! Enjoy every moment, and thanks for choosing Sony! Best regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Great TV!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awewome TV! Picture is awesome and clarity is amazing, i would recommend this TV to anyone

    I would recommend this to a friend
  • Pros mentioned:
    Brightness, Picture quality
    Best Buy Employee

    Great Tv

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    Best Buy Employee
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the new tv, its so bright and really the pictures pop out

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Husain805, That's fantastic to hear! We are absolutely thrilled to know that you are enjoying the stunning picture quality of your BRAVIA 9. Thank you for your kind words and for choosing Sony! - Romeo Sony_US

  • A Brave Bravia!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is insane. There's basically no latency in any of the menus, which has been a huge issue for me in the past, especially with Samsung. I will definitely stick to Sony in the future for TVs if this is the quality you can count on.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jordan,

      Thanks for sharing your excitement with us! We're thrilled to hear you're loving your Sony BRAVIA 9 TV and that it's delivering the smooth, lag-free experience you were hoping for. It's fantastic to know we've won you over with the quality and performance. Thank you for choosing Sony! Enjoy! -Maria Sony_US

  • Pros mentioned:
    Picture quality

    Great TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and motion rate. Very bright and never blury. Amazing TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DisplayName,

      Thanks for the glowing review! We're so glad you're enjoying the excellent picture quality and motion rate on your K75XR90. We've put a lot of engineering into our XR Processor to ensure a bright, clear, and blur-free viewing experience, even with fast-paced action. It's fantastic to hear that our efforts are paying off for you!

      Thanks for choosing Sony, have a brilliant day!
      DiegoV Sony_US

  • Pros mentioned:
    Picture quality

    Sony TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. we love the picture quality and brightness, sound, It is very easy to use and we would highly recommend it to anyone looking to purchase a smart TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EdwardS, we're pleased to learn about the great experience you've had with our Sony - 75" Class BRAVIA 9. This model is the perfect choice for those who love unparalleled brightness, and incomparably beautiful colors. The unique local dimming algorithm, and XR Backlight Master Drive precisely controls thousands of Mini LEDs for truly authentic contrast! Thank you for choosing Sony and recommending our products. Regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Upgrade from my Z9F

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture and amazing when viewing 4k youtube videos.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BillO,

      We're delighted to hear you're enjoying the excellent picture quality of your BRAVIA 9 and experiencing how amazing the 4K content looks on the TV—especially from sources like YouTube!

      Thanks for choosing Sony to upgrade your entertainment experience!

      Sincerely,
      Jenn | Sony Social Media Team. Sony_US

  • Great TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV. I returned it because I wanted an OLED. The only downsize are the feet(huge and long) and the fact that It's still too pricey for a 2024 model.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lakersfan,

      Thank you for the stellar 5-star rating and for calling the BRAVIA 9 an "Excellent TV!"

      We certainly understand the desire to switch to OLED—it offers a unique visual experience. However, we're glad you experienced the amazing quality of the BRAVIA 9, which is engineered to be our best in its category. Its advanced Mini LED backlight technology, powered by the XR Processor, delivers dazzling brightness and the deepest blacks ever seen on a non-OLED screen, making it a true performance powerhouse.

      Thank you for trusting Sony!

      Regards,
      Dominick Sony_US

  • Pros mentioned:
    Picture quality

    GREAT SOUND

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Is a great Television the speakers improvement then most televisions. The picture settings are hard to mess with to be honest but once you get the hang of them you could make your television look great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello SleepyMalo408, thank you so much for your five-star rating! We're delighted to know that you're enjoying your BRAVIA 9. We appreciate you highlighting the exceptional sound quality of our industry-leading TV speakers! Thank you for choosing Sony. Best regards, -Jenn. Sony_US

  • Pros mentioned:
    Picture quality, Viewing angle

    Best LED TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Superb picture quality, processing, and viewing angles are great with x wide angle. Settings menu can be a tad sluggish, I'm sure software updates can work that out. It is a premium price, but not disappointed with everything that it brings.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Steve, Great! We're thrilled to hear you like the superb picture quality, powerful XR processor, excellent viewing angles, and overall performance of your Sony Bravia 9. At Sony, we are always looking to improve our product quality and features. We have noted your input about the settings and will be sure to forward this feedback to the appropriate department. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Brightness

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We bought this TV for the brighter picture. So far we are very pleased, my husband can see most of the shows now. He still has issues where the shows are filmed in dark rooms, but the TV can't solve all the problems

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesH, thanks for the 5-star review! We are so thrilled to know that the TV is meeting your expectations, the thousands of Mini LEDs are able to produce and deliver authentic contrast and make this model our brightest ever 4K TV, thanks for choosing Sony. Best regards, - Dominick Sony_US

  • Cons mentioned:
    Weight

    Overall an amazing tv

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall an amazing tv. A little on the heavy side vs an OLED but looks good overall

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Mkim,

      Thanks for this excellent feedback!

      We're thrilled to hear that you find the BRAVIA 9 to be an "overall amazing TV".

      You've hit on an insightful point regarding the weight. It's true that the BRAVIA 9, as a Mini LED TV, might be a little heavier than some OLED counterparts, given the different panel technologies and backlighting systems involved.

      However, we believe the incredible brightness, contrast, and overall picture performance of the BRAVIA 9 truly make up for that, delivering a premium viewing experience.

      Thanks for choosing Sony!

      Sincerely,
      Jenn. Sony_US

  • Pros mentioned:
    Picture quality

    Installation OK and Setup ?

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Home Screen is not impressive (not bright and perhaps Sony is worried about screen burn in) and installing apps is not intuitive. However, when viewing 4K and Blue Ray DVD's the screen is excellent. The installation and setup leaves the Bravia 9 75" with minimal functionality and I had to figure things out for myself: Like installing Sony Pictures Core with 10 credits for recent movies, and the free movies are limited and dated. I still don't have google chrome installed and things are not placed as expected. The installers asked me if I had Geek Squad Plus support at $179 per year; I just paid $949.99 for a 5 year warranty for Geek Squat with a 2 year factory warranty. The sales pitch was that Best Buy supplements the factory warranty. FYI... I recommend installing a Keyboard and Mouse onto the Bravia 9 to assist in setting up the apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DonPrince, Thank you for the feedback on your experience with your new Sony Bravia 9. At Sony, customer satisfaction is our priority. We take all feedback seriously and use it to continuously improve our products. If you have any specific suggestions or features you'd like to see, feel free to share them with us. Your insights are important to us as we work to meet and exceed your expectations. We're glad you like the excellent picture quality when viewing 4K and Blueray DVD's. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible picture and sound. watching sports programs feels like you are literally at the event. Colors jump out at you and clarity is also amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelH, thanks for the amazing review! It sounds like your home viewing experience just hit a new level with the Sony - 75" Class BRAVIA 9. We're absolutely thrilled that you're loving the stunning picture quality and immersive sound of this TV. It's awesome to hear that watching sports feels like being right there in the action! Thank you so much for choosing Sony and enjoy those vibrant colors and crystal-clear details of your new TV. Regards, -Dominick Sony_US

  • Pros mentioned:
    Picture quality

    Sony Bravia...Bravo!

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far, very good. first, the Geek Squad did an excellent job installing the TV; very neat, vacuumed and cleaned up after and took away all debris. Kudos! The TV, with sound bar is great, especially for someone like me that values sound. Cant wait until tomorrow when my Sony rear speakers show up which should elevate the sound experience even more.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TonyO, Thank you for the great review! We're happy to hear you're enjoying your new Sony Bravia 9 and it goes well with your new soundbar for a truly immersive experience. And good to know you had an excellent experience with the TV installation team. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Impressive Performance - Worth Every Penny!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm thoroughly impressed with this TV! The sound quality is immersive & crystal clear, making it perfect for movies, sports & gaming.

    I would recommend this to a friend

  • Incredible TV!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I'm extremely picky when it comes to televisions. I've had OLED's for nearly a decade. This is my first mini LED TV and I have to say I couldn't be more impressed with it. Amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello KENTF,

      Thanks for your incredible feedback! It's fantastic to hear that as an OLED owner for nearly a decade, you are so impressed with the BRAVIA 9.

      We've focused on pushing the boundaries of Mini LED and QLED technology, and your words are a testament to that goal. The BRAVIA 9's is designed to deliver exceptional contrast and brightness that rivals the deep blacks of OLED, while also bringing out a new level of detail and color.

      We appreciate your kind words, and thanks for choosing Sony!

      Sincerely,
      Jenn | Sony North America. Sony_US

  • Pros mentioned:
    Picture quality

    TV purchase

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Our new TV is amazing! The picture quality is superior to any other TV Inhave ever owned! I higjly recommend. The helpful advice I received from my Bestbuy representative was greatly appreciated! Knowledgeable, professional and informative!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChrisH, Awesome! We are so glad to hear that you are happy with your new Bravia 9 TV! Thank you for choosing Sony! -Carl Sony_US

Page 4, Showing 61-80 of 161 reviews
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