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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 997 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.4 out of 5 stars

  • Brightness

    Rating 4.7 out of 5 stars

Pros mentioned filter

Cons mentioned filter

93%would recommend to a friend

Customers are saying

Customers are positive about the picture quality, price, easy setup, color, large screen, and gaming features of the 75" Class BRAVIA XR X90J Series LED 4K UHD Smart Google TV. They appreciate the great picture quality and sound, saying they were not disappointed and that the picture quality is amazing. Customers also mention that the TV is massive at 75 inches and that it is amazing for gaming. On the downside, customers are negative about the HDMI ports and blooming issues. A few customers reported that 3 out of 4 HDMI ports stopped working, while others mentioned that the TV has a little bit of blooming.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 5 Showing 81-100 of 997 reviews
  • Pros mentioned:
    Picture quality

    Rated 1 out of 5 stars

    Faulty set

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    120hz from 3080ti pc does not work properly. Sony blames everything else but their own product. Has same google tv issues as others. No updates for months and no vrr. PQ is good when it works. Returned.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sbiggame,

      We regret to hear that you had an issue with the X90J Bravia TV and that the unit had to be returned. This is usually not the case with our premium TVs. 120 Hz is supported by HDMI IN 3 and IN 4 ports of our Bravia X90J. Using an ultra-high-speed HDMI cable is also recommended for a seamless connection. One of the possible resolutions to the performance issues is by updating the firmware of the TV. The updates improve the general performance of the unit and resolve any possible software-related issues. VRR and other features will be added in the future firmware update. Thank you for sharing your experience and we hope you will consider Sony again in a future purchase.

      Regards,
      Vincent Sony_US

  • Rated 1 out of 5 stars

    sony vs. samsang

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I brought a Sony Bravia model 75X90J and had it for about 3 weeks then it happen the bottom of the screen started malfunctioning with lines through it. I notified Best Buy and they are going to replace the TV. I pray this one works out or i will go back to Samsang.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BadTV,

      Thank you for choosing and purchasing our X90J Ultra HD Smart TV. This is definitely not the news that we would like to hear. Please be sure to let us know how the replacement goes.

      If you need further assistance, we are more than happy to help you out. Please email the below information to [email protected]. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90J

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Regards,
      David Sony_US

  • Pros mentioned:
    Color, Ease of use, Picture quality

    Rated 5 out of 5 stars

    GREAT right out of the box

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Coming from a 5 year old 65” LG OLED that’s starting to really lose its color. This 75” Sony x90J has been a dream. Easy to set up, great pic overall with solid anti-glare and color brightness that surpassed my expectations. The blacks are pretty deep as well. Again coming from the OLED, in standard viewing experiences this Sony is pretty competitive. And right out the box, color accuracy is as advertised (excellent). It’s really a great “pick up & play” TV. When paired with my Sonos Arc, it’s a dream movie watching experience. It’s used as exclusively a streaming TV and the Google store and Sony interface has been easy to learn and get used to. Yes the remote is probably much larger than needed, but that’s a pretty small nitpick.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi wisconsinjr,

      We appreciate the 5-star rating and we're glad you like the picture quality and smart features of the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A Phenomenal Entertainment Experience

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I recently upgraded my home theater setup with the Sony BRAVIA XR X90J Series LED 4K UHD Smart Google TV, which has exceeded my expectations in every aspect. This television is a true gem, providing an unparalleled entertainment experience that I have never witnessed before. The picture quality of this Sony TV is simply breathtaking. The 75-inch screen with 4K UHD resolution brings movies, TV shows, and even gaming to life with stunning clarity, vivid colors, and incredible detail. The XR Contrast Booster adds depth to the image, making every scene more immersive and realistic. Whether I'm watching a blockbuster action movie or a nature documentary, the visuals are spectacular. What sets this TV apart from the rest is its remarkable audio performance. The Acoustic Multi-Audio technology creates a dynamic soundscape, where the sound feels like it's coming from exactly where it should be on the screen. The integrated subwoofers deliver powerful bass, enhancing the overall audio experience. Whether a thunderous explosion or a delicate whisper, the sound quality is impressive and enhances the viewing experience. The Smart features of this Sony TV are also top-notch. Accessing my favorite streaming services, apps, and content with the Google TV platform has become incredibly convenient. The user interface is intuitive and easy to navigate, allowing me to switch between different apps and channels seamlessly. The built-in Google Assistant is a game-changer, as I can control the TV with simple voice commands, making it a breeze to search for content or adjust settings. Another notable feature is the XR Motion Clarity technology, which ensures smooth and blur-free motion, even during fast-paced action scenes. This is especially important for sports enthusiasts and gamers, as it enhances the overall experience and minimizes motion artifacts. The design of the Sony BRAVIA XR X90J Series is sleek and modern, with narrow bezels that maximize the screen of real estate. It seamlessly blends into my living room decor, adding a touch of elegance to the space. In conclusion, the Sony BRAVIA XR X90J Series LED 4K UHD Smart Google TV is a great television that delivers an extraordinary entertainment experience. The stunning picture quality, immersive audio, seamless Smart features, and sleek design make it a true winner. If you want to elevate your home theater setup, consider this Sony TV. It's a fantastic investment transforming how you enjoy your favorite content.

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Are you on the fence?

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Honestly, for the price, it's excellent. Big screen. You can sit distantly from this TV and not compromise your viewing pleasure. Navigating home screen/apps, voice control, and regular cable is intuitive for the most part. It does involve a bit of figuring out a coupe things but nothing big. The sound may get LOUD. I don't think I've ever hit 50 on this .. No complaints about sound. I've had this TV for 2 years now. I'm glad I made this purchase.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Best Purchase I've made!

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV! Overall, great picture quality, fast, and awesome for gaming! It has the 2.1 hdmi connection for our PS5 and the games look awesome on it! Doesn't compare to how the games look on YouTube (awful) - they look crisper and more colurful and brighter when you actually play. The movies and shows on this are also great! The blacks are definitely deeper where they should be so it makes watching a dark film better since we don't have to wait until the sun has gone down to watch it. I like that the whites against the blacks don't have a glow, either (the problem with the Hisense U7G that we had). I don't know much about the sound quality because we have a 3.1 soundbar system that we use with it but I can only assume it's fairly decent. We have it on the stand and have not wall mounted it so installation was quite simple. I definitely recommend having 2 people installing the TV since they can be quite fragile!. We got the 5 year protection plan, also - I would recommend this in case of any failure in the TV - I don't want to risk it (it doesn't cover physical damage, though!)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Costumer27,

      Thanks for sharing your review and experience with the Sony X90J. We're glad that you are enjoying the picture quality of the TV and had an easy time setting it up. With the BRAVIA XR X90J Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony...No Baloney!

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Having owned this Sony Bravia TV for 20 months I can say it's phenomenal!! It has a consistent, gorgeous picture and functions flawlessly. I have never had to call for any service. It has a ton of features and is easy to navigate. I love it! You can't go wrong with a Sony.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Ease of use, Picture quality

    Rated 5 out of 5 stars

    4BigTVs&Counting

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have always been a fan of Sony but was going to try another brand due to a hot price (Samsung) then when I wanted apples to apples the price mystically was very close and Sony over delivered for the small difference. The colors perfect, warm, real and vibrant. The size makes you feel like you are in the front row of sporting events from any spot in the room. Very easy to hang and get working quickly. Consider the best HDMI you can afford to make fast movements perfect and no interference from other Wi-Fi items in your house. It has only been a few weeks but very happy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NewCondoOwner, Thanks for sharing your experience with us. We're glad to hear that you love the features of the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my Sony Tv. This tv has it all. Mega free channels . Sharp clear picture . Love gaming on my Xbox series x console on this tv it’s awesome. Excellent Buy

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Good picture, easy to use

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We bought the 75” for our lower level family room. Nice picture, easy to navigate, it even has pretty good sound without a sound bar. We had it installed through Best Buy and the installers were awesome.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mimi,

      That's very nice to hear! We're glad you like the picture and sound quality of the TV. With the BRAVIA XR X90J full-array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Best picture quality

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I like its picture quality and the display is so much brighter. Also it is a budget friendly 4K.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A perfect addition for any room!

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this for our living room to replace a Vizio of the same size. The picture quality alone is a huge improvement. Very sharp when dark or bright. It has great viewing angles which is nice in our room. The interface is snappy, and the sound is much better than any flatscreen I've seen.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv. I can watch tv without my glasses on. Nice color and i can customize the picture and sound

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wonderful tv shows great pictures easy to use good quality pictures

    I would recommend this to a friend
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Overall great tv

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, easy to use, lots of features, great picture

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Definitely worth the Upgrade

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was debating on waiting out for the X95J but I'm glad I just went with the X90J. The picture quality is so much better than my old 2004 Sony Wega projection LCD TV. I coupled this with a Sony Soundbar and Sony Ultra Blu-Ray player. First movie I play was Jurassic World (UHD 4K version) and it was amazing how in forest scenes you can still see all the dark details of the shadows but have the pin-point sunlight shining through. I have this TV in a fairly bright room and haven't had an issue with sunlight or other light reflections. The TV own brightness just cuts through everything.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JustAnotherJoe,

      Thanks for the feedback. We really appreciate the time you took to share so many details about your experience with the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Color, Picture quality, Tv quality

    Rated 4 out of 5 stars

    Decent TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought this TV because I wanted to go bigger than my current TV and it had the new XR processor. Unfortunately I was coming from and OLED and being used to inky blacks made it impossible to enjoy this TV. So I returned this TV and bought the Sony OLED A80J. Brightness was good and the picture was above average though.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mschmidt,

      Thank you for the review. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Needs a few settings tweaks for a great picture

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m a Sony Bravia fan and have always thought they have the best picture. Was debating a new 75” LED vs. a 65” OLED and chose the X90J to have money left over for a sound bar. I was a little worried with the picture out of the box but some online research revealed how to best calibrate the TV in custom mode. This really helped create a fantastic and clear picture with good blacks and smooth motion. You can adjust the brightness to very high if you get a lot of glare. I mounted this on our living room wall with the Sony swivel mount and used a cord hiding kit for a completely wireless setup. I paired the TV with an Sonos Arc sound bar, which I highly recommend and sounds amazing in Dolby Atmos.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Fairlygoodman,

      You made a right choice! We're glad you like the picture quality of the television. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony and enjoy your TV!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have had this television for over year getting on its second yeah and I love everything about it. This is my first Sony TV and I don’t regret. My next TV will surely be Sony.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Excellent Value - Sony X90J

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Just an excellent TV, and at the Black Friday pricing there is just no direct competition. The viewing angle is great in my wide living room and the black levels are better than I expected. I doubt many people would notice an improvement with OLED without seeing them side by side. I don't do much browsing on it, but the Puffin browser and Puffin remote for my phone were quick to download and install and work well enough. I will probably add a soundbar, but I'm not in a particular hurry. Often while watching, I'll be distracted by just how great the picture is. I can't wait for 4K broadcast to come to my market - probably next year and this TV is ready!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SteveK,

      That's very nice to hear! We're glad you like the 4K picture quality of the TV. With the BRAVIA XR X90J Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR™. With outstanding picture and sound quality, as well as a sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

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