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Customer Ratings & Reviews

Your price for this item is $369.99
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The comparable value price is $1,699.99

Customer reviews

Rating 4.7 out of 5 stars with 1018 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers regard the 75" Class BRAVIA XR X90K LED 4K UHD Smart Google TV highly for its exceptional picture quality, vibrant colors, and impressive sound quality. Many users find the TV to be a great value for the price and appreciate its large screen size and easy setup process. However, some users have experienced issues with the TV freezing and the remote control taking some time to get used to.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 10 Showing 181-200 of 1,018 reviews
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    SONT 75" BRAVIA XR X90K

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Outstanding picture quality, especially at 4K. Excellent brightness at all viewing angles.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GeoffreyH, we're glad you like the picture quality of our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Get this tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent quality tv and good price! Everything looks better on this Sony. Highly recommend 75inch.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SarahP, we're glad you like your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The colors look very real. The sound is great. In cinema mode it’s surround sound is pretty decent. For small rooms you don’t need a sound bar. In fact I returned one Bose smart 600 that I had bought with this tv. The Bose 600 was good independently but it did not go with this tv. The x90ks surround sound is sufficient enough. By the way I bought a 75 inch model. Not sure if the sound is similar for the smaller models.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MithunR, Awesome! We are so glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This Television has a great picture and a lot of cool features. It was also very easy to set up.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanM,

      Very nice! We're glad to hear that you like the picture quality and smart features of the TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good TV - Excellent replacement for old Samsung

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Our Samsung had developed large purple splotches and periodically dropped power. We have a large family room and a bigger size was also desired. The picture is excellent and the bezel is extra thin. It has lots of custom settings for the perfect picture in the room. Connections are a bit limited for a tv of this size, but ample for our needs. All connection ports are on the left side back of the tv as you view it from the front. This required me to move my Pioneer sound system and other peripherals without also purchasing longer HDMI and optical audio cables. So far, though, so good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Papertrumpet, we're glad you are enjoying our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Compared to the price of this TV, this TV has been a great gift for me. Its LED picture quality is excellent and produces bright and vibrant colors with 4K resolution. I love watching movies and TV shows in it, and I get completely immersed because of it. Its after-sales service is also fully in line with Sony’s brand standards. I didn’t see any problem with its setup and got it running properly.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ErickR, we're glad you like the picture quality of our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing Deal

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We really loved our new tv its look like we’re in theather .. what i dont like the pictures of the tv in real is not clear like in a display that you can see its crystal clear.and when you try it at home the picture’s itslike cloudy something different.I just wonder what cable they using or what settings.. i still cant figure it out.. but overall this is amazing its and its good to buy right now because its great deal

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Koseeteki, we're glad you like our product. We're sorry to hear that you have an issue with the picture quality of your SONY unit. You can configure various settings related to the TV display such as color and brightness for picture quality, or screen size. Please check this link for more details:

      https://helpguide.sony.net/tv/jusltn1/v1/en-003/01-03-09_01.html

      If you require any additional support in regards to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Don's Sony Review

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My 75 inch XR75X90K is by far the best television I ever purchased. I have bought several televisions over the past 6 years. In fact I have 4 of them in my living room. I am a sports fanatic. My living room exceeds sports bars I have been in. This Sony sells itself. Bright, super sharp picture. I have my Bose Headphones connected to the television. Consider me for your gift certificate. BLESSINGS. THANKS.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DandyDon, Thank you so much for choosing Sony! We are so glad to hear that you are happy with your purchases! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you again for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Awesome sony tv

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good quality, bright color and the sound is amazing,

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jdrp, we're glad you like the picture and sound quality of our product. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Nice Picture and Fantastic UI.

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall the picture is good. I do think it looked better in the store then it does at home. The screen does reflect a lot of light from the room causes issues with watching. My prior TV in the same location did not have this issue. The screen surface is slightly wavy which is noticeable with the reflected lights. The built in Google TV works great and is user friendly. Integrates perfectly with Google assistant for controlling the unit. I think the LG and Samsungs have a better picture. But the UI on this is superior.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Excellent choice, DogLuver70s! We're pleased to hear that you are enjoying the picture quality and UI. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great television! Crystal clear, beautiful picture, easy to setup!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dakhota, we're glad you like the ease of setup and picture quality of our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Full Array is a winner!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I previously purchased the XR X85K, but after an unfortunate accident it was ruined (insurance covered), so when it came time to replace it I decided to spend the extra $200 on the X90K, and wow, what a difference. If you are deciding between the 2, do yourself a favor and splurge. The picture quality with the full array dimming is noticeably better. The X90K also has an extra speaker and the sound is crisper.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SKA11153, we're glad you are enjoying your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    MAKE OLD MOVIES NEW AGAIN

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Watching old shows or movies is like watching it again for the first time. The ability to watch these shows from long ago in such fantastic resolution is like watching a different movie.. Once setup and adjusted to your viewing preference. This Bravia TV is fantastic. Go through and learn all the different settings. YOUTUBE has some great guides.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LeBeau, That's amazing! We're very happy to hear that you're having a great time watching your favorite old movies in a fantastic clarity and resolution with your new Sony X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Next Best Thing to OLED

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture is clear during the day & night. We have a surround sound so not sure about the sound quality from the TV. We’re still getting used to the operation of the remote but other than that the TV is worth every penny….beautiful picture without the OLED price! The Best Buy employee told us the Sony TV was the next best thing if we didn’t want to spend too much & he was right!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Angel, we're glad you are enjoying our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely love the TV it’s got a great picture specially when watching 4K Blu-ray’s and even streaming 4K content the speaker sound really nice overall I’m very pleased with it at the end of the day it’s a Sony you get what you pay for I have two OLEDs , and while the blacks are superior on those this TV gets pretty decent for black levels overall, it is an amazing TV, and worth every penny. I would highly recommend it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ArturoPerez, we're glad you like the picture quality of or product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony lives up to Bravia's reputation

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony Bravia TVs have always had an excellent reputation, and I found that to be accurate with this, my first purchase of a Bravia. The picture sharpness and colors are first-rate, it was easy for the cable company to set things up (a soundbar was extra), and we have been enjoying this 75-inch, very high-tech device with no problems.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Catperson9, very nice! We're glad you are enjoying the picture quality of our product! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 75" Full Array LED Google TV Purchase

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Never disappointed with Sony, this purchase was no exception. Sales staff very helpful, knowledgeable and friendly. Elderly couple and not up-to-date on all the latest technology. Not once did the sales rep make us feel uncomfortable because we didn't know. Explained everything thorough and sometimes more than once. Like shopping in this store.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarlosBL2nd, Thank you so much for taking the time to leave us a review of your Sony X90K! We're thrilled to hear that you're satisfied with your purchase. And good to know you had an amazing shopping experience. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 75 inch Sony Bravia TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony - 75 inch Bravia TV is outstanding. The picture quality is excellent. The size of the TV fits perfectly with the decor of the room. It provides a true home theatre effect. This is my second Sony TV and based upon the dependabi9lity and durability of the first is what prompted me to purchase my second Sony TV. Excellent quality.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JamesR, Thanks for sharing your experience. We are glad that you like the quality of your Sony BRAVIA TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. This TV has Cognitive Processor XR, our revolutionary processor that reproduces content the way humans see and hear for an incredibly lifelike experience. Our Full Array LED controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    4th straight Sony Bravia TV and love them all and all still work great. Had this one for 5 weeks now and it's a great TV so far. I just need them to start breaking so I have an excuse to buy a new one. I gave 5 stars on sound but I use external audio system. TV speakers are good for style of TV. First NFL game watched on the TV looked amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatrickN, nice! We're glad you are enjoying our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Big money features for reasonable price

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought a lg tv (uq75) got it home and upon powering up, noticed some black blothces in middle of screen. Went back and exchanged for this tv and im so glad i did. The color, refresh speed, and vividness is phenomenal. Would highly recommend for anyone looking for big money features for a reasonable price. Absolutely in love with it , kind of glad the lg was defective im a sony consumer for life...

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      You made the right choice, WalterN! We're glad that you are impressed with your new Sony TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! -Craig Sony_US