Year-End SaleEnds 1/1/26. Limited quantities. No rainchecks.

Skip to content
Main Content

Customer Ratings & Reviews

Your price for this item is $369.99
Clearance
The comparable value price is $1,699.99

Customer reviews

Rating 4.7 out of 5 stars with 1018 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers regard the 75" Class BRAVIA XR X90K LED 4K UHD Smart Google TV highly for its exceptional picture quality, vibrant colors, and impressive sound quality. Many users find the TV to be a great value for the price and appreciate its large screen size and easy setup process. However, some users have experienced issues with the TV freezing and the remote control taking some time to get used to.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 11 Showing 201-220 of 1,018 reviews
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Best TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony Bravia is an awesome tv. Great picture , colors are amazing . So far best tv I’ve bought

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gkids, That's great! We're glad to hear that! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Happy

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are very happy with this Sony TV; the size, the picture, the brightness.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnW, we're glad you are happy with the picture quality of our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Good purchase

    |
    |
    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality. Easy to work with. The sound quality isn’t bad either.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Adrian, That's amazing! We're very happy to hear you like the ease of use and great picture and sound quality of your new Sony X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Don’t buy if you’re any sort of gamer

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture on the tv. Plenty of settings and extra HDMI’s, etc. one of the reasons we bought it was for gaming. Well, it’s not great for that and certainly not plug and play. There’s a noticeable lag between the system and the television. We’ve tried new heli cords, adjusting latency, everything. Bit of my gaming systems are pretty much useless now if you playing anything that’s high speed. I wasted $1800.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BradyH, We're glad that you like the picture quality. We're sorry if there's a noticeable lag between the system and the television when playing game. This is definitely not the experience we'd like you to have. We'd love to help you troubleshoot your problem and help you out.

      May we also contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      BBY Username:
      Telephone Number:
      Additional Information regarding your experience with the X90K

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Sincerely,
      Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Quality brand that last longer!

    |
    |
    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    When it comes to TV brand, Sony brand is the best! The quality and clearer picture is excellence.Bought 1 big screen before and until now im still enjoying it , compaired with samsung I purchased both big screen twice and last only <3 years.Sony brand is always number 1 when it comes to Television for me!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    My tv

    |
    |
    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my tv. Great picture and great sound. Amazon g tv. Very happy with my purchase.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great T.V

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture, brightness, overall great tv to watch movies on

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Pooldawg954, we're glad you like the picture quality of our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Price, Tv quality

    Rated 5 out of 5 stars

    75 in Sony Bravia XR X90K

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great purchase, good quality, good price, very pleased with our tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DeliaG, we're glad you like the picture quality of our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Sony tv

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good quality, good clearity, works great, price is also good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MayurP, Awesome! We are so glad to hear that you are happy with the picture clarity of your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Budwing

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far, a great TV. Fairly easy set up and color and fine tuning went well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Vivid, We're pleased to hear that you like the ease of setup. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Great TV

    |
    |
    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Pic. Sony has always been my favorite. Picture and Sound is A1!!!!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great addition to our home theater space

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for a great price! It is exactly what we were looking to add to our basement living room. We stream most everything and the picture and sound quality is fabulous! While we have it hooked to a surround system for movie nights, it has great sound quality for those times that we don't need the full "movie theater experience."

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WenJen. Amazing! We're thrilled to hear that you ae enjoying your new TV.With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality, Price

    Rated 5 out of 5 stars

    Love this TV

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with purchase. Great price and great quality

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MikeB, we're glad you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Candid Shopper

    |
    |
    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I really enjoy my television. I purchased it about a year ago, and so far, I don't have any complaints! Sony is a quality product. Although you pay more upfront, I believe that you will be happier in the long run. I would definitely recommend this television to anyone.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Software

    Rated 4 out of 5 stars

    Great picture. Laggy software

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Picture quality is fantastic. Software crashes just often enough to be annoying. But otherwise works great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Leonano21, we're glad you like the picture quality of our product. We're sorry to hear that you have an issue with your SONY unit. Please make sure the TV has the latest update installed. You can check this link for more information:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-75x90k/downloads

      Please check this link to isolate the issue:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-75x90k/articles/00200862

      If you require any additional support in regards to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Amazing Product

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very Awesome Tv love the picture and very easy to navigate

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dkh0425, Awesome! We are so glad to hear that you are happy with the picture quality of your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    David 75tv

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture quality, with refresh time. Very happy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DavidC, We are glad that you are very happy with your new Sony BRAVIA 4K smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome television

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome tv in screen and picture quality, easy setup

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PhilV, we're glad you like the ease of setup and picture quality of our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Picture is great

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is great it takes a minute to get use to if you have a cable remote, don't know which one to use yet to turn on and off unless you pay, to set it up, which is not to hard, but after that you have to figure it out oh and they will not take it out of the box for you, so I had to wait days before I could get someone to help me.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MartaD, Awesome! We are so glad to hear that you are happy with the picture quality of your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    The Sony 75" Class BRAVIA XR X90K 4K

    |
    |
    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony 75" Class BRAVIA XR X90K 4K HDR Full Array LED Google TV is an exceptional television. With its expansive 75" screen, stunning 4K HDR picture quality, and precise full array LED backlighting, it delivers immersive viewing experiences. The integration of Google TV provides a user-friendly interface and access to a vast array of streaming content. The Sony BRAVIA XR X90K is a top-tier choice for those seeking a premium home entertainment setup.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VictorR,

      Thank you for the purchase! We're glad to hear that you like the 4K picture quality and Google user interface of the TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -David Sony_US