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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 1019 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

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Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers regard the 75" Class BRAVIA XR X90K LED 4K UHD Smart Google TV highly for its exceptional picture quality, vibrant colors, and impressive sound quality. Many users find the TV to be a great value for the price and appreciate its large screen size and easy setup process. However, some users have experienced issues with the TV freezing and the remote control taking some time to get used to.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 12 Showing 221-240 of 1,019 reviews
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This product has great picture and is easy to use!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AaronS, Awesome! We are so glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    SONY Bravia are the best than any other tv brands.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Extremely Happy Customer

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The sales associate was so knowledgeable and very pleasant. She made my experience very enjoyable and was so patient. She was able to answer all of my questions and made me feel I was making the best choice. I love Best Buy for all of my appliances. I love my new beautiful 75 inch TV. Excellent choice.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Maxx, Awesome! We are so glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Thrilled with our Sony Bravia

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are thrilled with our Sony Bravia. Setup was relatively easy. When we initially turned the set on, we were both disappointed with the color saturation and the picture was a bit fuzzy. After making adjustments in settings, we absolutely love the quality and colors of the picture.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lulu, wonderful! We're glad you like your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Big Sony fan

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Our Sony XBR3 screen was becoming pixelated, time for a new one. I joked with the Sony rep at the store that it was ONLY 16 years old, so what gives?? It was a no-brainer to get another Sony product and this one doesn't disappoint, beautiful picture and tons of ports. Not a real big fan of the google interface… but you get used to it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Daddio8, We are glad that you still chose BRAVIA. Sony products are built to last. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Your continued support means so much to us. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Loving it

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this song tv and all the smart features on it. It’s easy to operate, you no longer need to buy a “Stick” device to operate it either. Also a great note, the quality is great while streaming compared to fire tv sticks. It’s a night and day difference.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    My tv

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my tv. Great picture and great sound. Amazon g tv. Very happy with my purchase.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV very happy!!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv, picture is amazing, very happy with my purchase, sound quality is nice since it has 4 speakers, I paired it with the Sony gh-700 sound bar and the sound blows you away!! Great features for the PS5 overall is a great tv, best bang for your buck!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eddy, Awesome! We are so glad to hear that you are happy with your new TV paired with your soundbar! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Love this TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV. Great picture. Easy access for the apps.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GinaP,

      Awesome! Thank you for the 5-star rating and we're glad to hear that you like the picture quality and apps of the TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony!

      -David Sony_US

  • Rated 1 out of 5 stars

    the worst and disappointing purchase ever!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased a Sony Bravia TV from Best Buy in 2023 for approximately $1,400, expecting premium quality and long-term reliability from a brand like Sony. Unfortunately, after only a relatively short period of normal household use, the TV developed a significant backlight failure that makes the screen difficult to watch. To provide context, this TV was used very lightly. On average, we watched it only about 2–3 hours per week, so the failure cannot reasonably be attributed to heavy or excessive use. I first contacted Sony Customer Support (Case # 10852539) hoping they would stand behind their product. During my call, the representative advised an out-of-pocket repair estimate ranging from $400–$600. Considering the original cost of the TV and how recently it was purchased, this was extremely disappointing. I asked to speak with a manager, and instead, I was given an email address ([email protected]) and was told a manager would call me back within 24 hours. As you might expect, no one ever called. Trying to resolve the issue locally, I visited the Best Buy store where I originally purchased the TV. I spoke with three employees in different roles, including the store manager. I was told that because I did not purchase the extended 5-year warranty, there was nothing they could do to help. During the conversation, I asked whether that means a $1,400 television should basically be considered disposable after only a couple of years. Shockingly, the manager agreed and said yes. This entire experience has been extremely frustrating and disappointing. Customers purchasing premium electronics reasonably expect them to last longer than the standard warranty period, and they also expect meaningful customer support when major failures occur. Instead, this experience made it feel like customers are expected to purchase expensive extended warranties just to protect themselves from early product failure. I am sharing this review to help other buyers make informed decisions before investing in what is marketed as a premium product.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    This is the one!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought the Sony Bravia xr90k 75 inch T.V. on sale at Bestbuy about a month ago. What a picture! I LOVE watching 4k movies on this set. (everything else looks great too) Once you get the settings how you like, It just blew me away! Tons of apps. Extremely happy with this purchase. Thanks Sony. Awesome T.V.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WorksGreatForPS4,

      Perfect! We're thrilled that you are enjoying the picture quality and supported apps of the TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    We own 3 Bravia's!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We've purchased 3 Sony Bravia TV's from Best Buy! Hands down Sony makes the best quality TV's. The picture and sound quality are fantastic, and the size is perfect for our living room. The delivery/set up was fast and we couldn't be happier.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LeahS, we're glad you like the picture and sound quality of our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Awesome so far

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I just got this tv and the picture quality is awesome very nice tv i have a bose soundbar 900 and when it is hooked up with hdmi arc cable and optic it will make the tv go black then back on and says it switched to tv speaker for some reason thats the only prob i have so far.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Goodproduct, We're glad that you like the picture quality of your TV. We're also sorry to hear that you're having an issue where it switches back to TV speaker. Please check and follow the troubleshooting steps below to isolate the issue:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-75x90k/articles/00137387

      Should you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Sincerely, Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Crystal clear! Looked at all the SONY brands only! The size, the sound and the color out performed any of the other TV displays they had. Very, very happy with my purchase and the bracket I purchased from the installer instead of the one I bought at the store.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MelvinM, we're glad you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best affordable TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best TV I have ever owned, the clarity of picture on every part of the screen regardless of what channel I’m watching is just amazing. Look no further if you are looking for a TV that does what a TV should do and at the same time it’s not overpriced.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RoryC, we're glad you love our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    XBR90K 75 " Excellent

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Replaced Sony XBR 90H 75 inch with the X90K 75 inch. At $1399 sale price you will not find a better tv. Using it for streaming, OTA, & Tablo TV with excellent picture quality on all. Excellent sound with the A3000 sound bar attached.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DrDen, nice! We're glad you like your new TV! With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    85" of aww yeah

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a great TV. The picture is crisp and bright.works very well for movies and gaming. The sound was fine, but I immediately hooked up a soundbar so I don't have extensive details on the sound. Definitely worth it. Can't wait for football season.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Manes, we're glad you like the picture quality of our product. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Ease of use

    Rated 4 out of 5 stars

    Great TV

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture could be a bit more crisp, and color more dynamic, but I don't regret this purchase at all. Easy to set up and use. Can be hard to get the full impact of some of the features without other tech (think: Dolby enabled soundbar, watching something filmed in ultra HD, etc.)

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazingl picture, very user friendly interface. Great Buy. plenty of HDMI ports. Add the Sony A5000, to kick it up a notch. The surround sound sounds amazing with Dolby Atmos. Cause it from my old one that got it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Cuse, Awesome! We are glad to hear that you are happy with the picture quality and user interface of your new X90K Google TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture. Very responsive. Crystal clear picture.

    I would recommend this to a friend