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Customer Ratings & Reviews

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Customer reviews

Rating 4.7 out of 5 stars with 1018 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers regard the 75" Class BRAVIA XR X90K LED 4K UHD Smart Google TV highly for its exceptional picture quality, vibrant colors, and impressive sound quality. Many users find the TV to be a great value for the price and appreciate its large screen size and easy setup process. However, some users have experienced issues with the TV freezing and the remote control taking some time to get used to.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 17 Showing 321-340 of 1,018 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    SONY TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    great tv, size is fitting! amazing entertainment system

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV and so glad I decided to have this installed. My family has been enjoying this for a few months now and the picture is amazing!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoeyE, we're glad you like the picture quality of our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    GREAT SMART TV

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has a fantastic picture. The only thing is you can't really control the volume through the remote.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    "SONY" SAYS IT ALL

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Exceptional Picture Quality on the TV Display the Large Full Motion Mount purchased allows to select correct viewing angle in the room also.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lineofsight, we're glad you like the picture quality of our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Product

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A great product and great picture quality. After watching television on Sony you would never buy any other television

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NitinP, amazing! We're glad you like the picture quality of your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    One month

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far so good great picture. Operational system seemingly a bit more complicated than the last sony. Overall well pleased .one month in

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JefferyM, we're glad you are enjoying the picture quality of our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture. This fills the right balance between getting a nice crisp picture; vivid colors and great black, at a reasonable price. Would buy again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanR, we're glad you like the picture quality of our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    We love our TV!!!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love our new 75 inch Sony Bravio! We love how we can interact through our remote. The picture is crisp and crystal clear!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello DianeB, We are happy to hear that you love your Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place.
      Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Flat Screen

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Incredible picture! Especially for the price. The interface and app navigation is crisp and responsive. So far I’m very happy with this tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JosephP, we're glad you like our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We're looking forward to your next purchase and thanks for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 75 inch Bravia.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and sound. The firestick remote is a little difficult to use and I dont like the way you have to change channels. Otherwise great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Thanks for the 5-star review. We're glad that you are impressed with the picture and sound quality of your new Sony TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    No appletv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Everything is good, picture, etc. We ran into a problem with appletv app, won't work! Spent 30 min with apple, seems o going prob with sony. Also screen seemed to get a hot mark when left on too long. Doesn't seem permanent.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Saint,

      Thanks for sharing your review and experience with the X90K. We're glad that you like the picture quality of the TV. Your feedback about the screen is greatly appreciated. It's unfortunate that you are having an issue with the Apple TV app. For optimum performance, make sure that the software version of the TV is up-to-date. Please refer to this link:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-75x90k/articles/00119543

      For app-related issues, you may refer to the troubleshooting steps on this link:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-75x90k/articles/00202472

      Hope this helps. In case you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:

      Or contact our product support team via phone call or chat through this link:
      https://us.esupport.sony.com/support/s/service?language=en_US.

      Sincerely,
      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the tv of my husbands dreams! The whole family loves it. The picture is very clear and the sound quality is great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MelissaA, we're glad you like the picture and sound quality of our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Price

    Rated 3 out of 5 stars

    Great picture,confusing settings,soundbar glitches

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a really good tv and the price is responsible. I dislike how confusing the menus and options are. There are just too many things going on. While having a lot of control is a perk in my book I feel they could have made this alot more straightforward when concerned aboit the tv optios (thisbis not for apps or things like that but just the tvs options) There is also some lthing wrong with how it connect to my soundbar. It should turn the soundbar on when the tv turns on but when it does the tv uses its speakers even though i have everything set properly. I now use the setting which keeps the soundbar on all the time but this is not ideal.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dietrich,

      Thank you for the review and we do apologize for the inconvenience. Please allow us to help you and turn this into a better experience. Power reset the TV and the soundbar, simply unplug the unit and wait 1-2 minutes then plug the device back in and power on. That will depend on how the soundbar connected to the TV. You may find this article helpful on how to properly setup the soundbar with your TV.

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-75x90k/articles/00014997

      We also recommend updating the software of your TV. A firmware update improves the functionality and features of your device. It can provide fixes to any performance issues that may occur.

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-75x90k/articles/00119543

      For us to better assist you, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We absolutely LOVE our new tv. The clarity and colors are phenomenal. Definitely no shopper's remorse on this purchase!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KristiM, we're glad you love our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing picture quality

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Hands down this television has the one of the best pictures I have ever seen. Upgraded my home theater experience tremendously.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlexE, Awesome upgrade! We are so glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 75inch

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Huge upgrade from my previous Sony from 2015. Sound quality is improved and apps load much faster compared to my previous model.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Singh, we're glad you are enjoying your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best picture ever

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Well this Sony TV is outstanding picture and sound for the money. I recomend that if you are in a budget this TV is for you. Very good TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Kitchenappliances, we're glad you like the picture and sound quality of our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing tv

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing tv superb quality amazing picture the hdr is great earc capability to connect to my home theater system

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi pitbull373, nice! We're glad you are enjoying the picture quality of our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Sony never fails!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Always preferred Sony TV vs any other brand. Have used others but nothing compared to the brightness, colors and how long they last.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi maryfromaustin, We're glad that you are enjoying the picture quality of your TV. We also appreciate you being a long-time Sony fan. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    75" Sony XR X90K

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this TV for my family room. It was easy to set up. I wasn't familiar with the google platform but I really like it. It is very easy to use. I liked it so much a bought the 55" for my parents who are older and I am putting them on a streaming service instead of paying the high cable bill. I also have two large window with a lot of light and the picture is still great. I really love this tv!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bmac, Thank you for the amazing review! We're glad to hear you like the ease of use and setup, and great picture quality of your new Sony 75X90K. We also appreciate you purchasing a 2nd Sony TV for your parents.
      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US