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Customer Ratings & Reviews

Your price for this item is $369.99
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The comparable value price is $1,699.99

Customer reviews

Rating 4.7 out of 5 stars with 1018 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers regard the 75" Class BRAVIA XR X90K LED 4K UHD Smart Google TV highly for its exceptional picture quality, vibrant colors, and impressive sound quality. Many users find the TV to be a great value for the price and appreciate its large screen size and easy setup process. However, some users have experienced issues with the TV freezing and the remote control taking some time to get used to.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 19 Showing 361-380 of 1,018 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia XR 90K

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We had a 2018 75 inch model we upgraded when buying this TV. Absooutley love the picture and the connection speeds we get for streaming.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That is wonderful to hear, Jsmartin11! We're glad that you are impressed with your new Sony TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    My tv

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Gray tv. I love Sony they do perfect products. I play games it’s awesome

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv. The best choice. The quality is outstanding

    I would recommend this to a friend
  • Rated 1 out of 5 stars

    Buyer Beware

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I can not recommend purchasing based on my unfortunate experience with my first Sony TV. I am a long time Samsung fan and have always had a great luck, never had any issue. I decided to purchase my first Sony TV after reading reviews and a then recent price drop. I bought the Sony X900H and after about 3-4 months the wifi stopped working. I contact Sony and they assured me that a software update was coming and would fix it. After a few months and no fix I called and asked for something to be done. Sony obliged and offered to replace the TV with a more current model the X90J. At the time I thought awesome job Sony takes care of their customers. Well the second TV the X90J has now also failed. The screen freezes on it and actually looks like it burns. So at this point I've had two Sony TVs that have failed in right at 2yrs to the month. I contact Sony and instead of replacing the defective TV they have offered to let me purchase a 3rd TV at a reduced price. I'm just no willing to keep dropping money into a product that just does not seem to be reliable.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ceasy,

      This is not the experience that we want you to have. Your feedback is extremely important to us and is very much appreciated. We would like to know more about what happened and review your file. Please email us at socialsupport@am.sony.com with the following details:

      Name:
      Username:
      Model Number:
      Issue:
      Telephone Number:
      Case Number:

      Sincerely,
      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Their very wel worth it, recommend to anyone, very nice

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    I love this TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. It has an anti-glare screen which is great and the picture quality is great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RayP, we're glad you love the screen and picture quality of our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 75” TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony 75” TV provides a great picture and sound in our great room. We are very pleased with our purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnB, we're glad you like the picture and sound quality of our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Colors popped

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Colors popped nicely! Would highly recommend this tv.

    I would recommend this to a friend
  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Great tv for value

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is very bright in our living room. Google OS on tv is very straight forward coming from a LG.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi dreamy24,

      Amazing! We're glad that you like the picture quality and Google software of the TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sonr XBR 75K 90

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awsome Results just tune some coloring skip the default settings and then see the result

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RaheelN,
      Awesome! We're thrilled to hear your enjoyable viewing experience with your Sony TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect for a blind guy

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This thing is huge but man I love it been a great Tv so far

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Love it

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Picture! Worth the cost, hung on a dark wall and the picture looks like it’s coming at you

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoeP, we're glad you like the picture quality of our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony. ~Earl Sony_US

  • Cons mentioned:
    Glare

    Rated 4 out of 5 stars

    Many pro's. Two con's.

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great pairing with PS5. Narrow viewing angle so maybe not ideal for all seating arrangements. Doesn't like glare. Everything else is phenomenal for the price.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    excellent picture quality

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    amazing quality. perfect to watch movies we are very happy with this purchase

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Had the Tv for a good while now! No problems at all! The colors are perfect and the image is amazing!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rammy31,

      Very nice! Thank you for the 5-star rating and we're glad to hear that you like the picture color quality of the TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    A great television

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Couldn't be happier. The Sony 75xr90k was worth the money.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing quality! Sony is the best tv to get especially if you are a gamer!

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best tv in the world

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect size for my living room, very high definition. Absolutely stunning television. Made me buy another one

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LuisG,

      Wow! We can’t thank you enough for purchasing two! We're glad to hear that you like your Sony television. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV!!

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is amazing! The quality is so good and I love playing my PS5 on it.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Buy this TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product. Couldn’t be happier watching any sporting event or movie on this screen!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnthonyL, we're glad you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US