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Customer Ratings & Reviews

Your price for this item is $369.99
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The comparable value price is $1,699.99

Customer reviews

Rating 4.7 out of 5 stars with 1018 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers regard the 75" Class BRAVIA XR X90K LED 4K UHD Smart Google TV highly for its exceptional picture quality, vibrant colors, and impressive sound quality. Many users find the TV to be a great value for the price and appreciate its large screen size and easy setup process. However, some users have experienced issues with the TV freezing and the remote control taking some time to get used to.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 20 Showing 381-400 of 1,018 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV!! Perfect size for the room and excellent picture from all angles.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony is superior

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Seamless entertainment on all platforms. Picture quality is great.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My new living room tv for my new apartment , amazing graphics & sound effects/quality. Couldn’t go wrong with a 75’ Sony tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello daze95, We are glad that you like the picture and sound quality of your new Sony BRAVIA 4K smart Google TV and it is perfect for your new apartment. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture, great tech. Xbox Series X looks amazing. Great TV! Amazing watching movies with the soundbar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevenH, Choosing this TV will definitely be worth it! Thank you for taking the time to write such an amazing review of your experience with your X90K Full Array LED 4K Ultra HD Smart Google TV! We are extremely pleased to hear you are enjoying the incredible features and it works great with your next-gen gaming consoles. We always strive to deliver the best picture quality with our TVs. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for purchasing the 75" X90K and for the 5-star rating! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the tv i have had so far. My ps5 is epic on this system

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony tv is amazing. 4K high quality images nothing beats it will maybe the next tier up

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rick, we're glad you like the picture quality of our product! With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony for the win

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Crisp picture great audio - interfaces easily with PS5

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Oh man, this is awesome

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the TV. I couldn’t believe how awesome it looked when we got it set up.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi John, Awesome! We are so glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Tv quality

    Rated 4 out of 5 stars

    Good picture.

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall good tv. Good quality the only reason I’m giving it a 4 star it sometimes just freezes and I have to unplug it to restart it.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Mid Tier 4K Full Array Android TV

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV! Excellent colors, fast response. Perfect for anyone in the Google Ecosystem.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AnupamP,

      Amazing! We're glad that you are enjoying the picture quality, responsiveness, and Google software of the TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -Ralph Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV, picture quality is great! Added a Sony soundbar today! Amazing! Best Buy for the win!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MattH, we're glad you love the picture quality of our product! With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony : best of the best

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We had a 75” sony , but this X90J xr has better picture and sound worth the money we spent

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Samsung, You've made an excellent choice! We're very pleased to hear you like the great picture and sound quality of your new Sony X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 75 inch TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is excellent on this Sony 75inch tv! We will enjoy watching it in our living room!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rocco, Perfect! Good to know you appreciate the excellent picture quality of your new Sony X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    After being a loyal Samsung buyer, the picture quality on this Sony is fantastic.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Eric, nice! We're glad you like the picture quality of our X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good Quality and User Friendly

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture quality and the menu is easy to navigate unlike some of our other TVs.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PhillyNiki, Thanks for your 5-star review. We are happy that you like the picture quality and TV menu of your new Sony BRAVIA. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. This TV has Cognitive Processor XR, our revolutionary processor that reproduces content the way humans see and hear for an incredibly lifelike experience. Our Full Array LED controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. Thank you for your purchase. Enjoy! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv. Excellent pictures. Love the Dolby atmos. Was looking at the LG, but it didnt have the Dolby atmos.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertT, Thank you greatly for sharing your experience and are we very glad to hear you are now enjoying your BRAVIA XR X90K. We really love to hear the X90K meets your expectations when it comes to exceptional picture and features, especially the support for Dolby Atmos. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    X90K 75”

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is everything I hoped for and more. I’m still learning the ins and outs of everything it can do.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sportsfan, we're glad you like your purchase! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Hope this helps. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall good tv. Probably not the best but the best before a huge price jump. Added it to bedroom and happy with it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Brokeman,

      We appreciate the 5-star rating and we're glad to hear that you're happy with your television. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Quality

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV easy to operate this my 4th Sony tv and I’m not planning on buying a different brand

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeromeB, we're glad you like our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The best for Home entertainment

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Im envying it!! Tv makes me feel like im in a movie theater. I got the 72" . Best decision yet!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RuthG, we're glad you like our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US