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Customer Ratings & Reviews

Your price for this item is $369.99
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Customer reviews

Rating 4.7 out of 5 stars with 1018 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers regard the 75" Class BRAVIA XR X90K LED 4K UHD Smart Google TV highly for its exceptional picture quality, vibrant colors, and impressive sound quality. Many users find the TV to be a great value for the price and appreciate its large screen size and easy setup process. However, some users have experienced issues with the TV freezing and the remote control taking some time to get used to.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 21 Showing 401-420 of 1,018 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great Picture Quality

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Loving the picture quality. Can’t speak to the audio as it’s connected to a Sonos system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jsper2020, we're glad you love the picture quality of our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the product so far. Great picture and sound. It feels like we are in a movie theater!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelR, we're glad you love the picture and sound quality of our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Go Best Buy!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A dream come true! Amazing Best Buy team came to install our beautiful 75 inch TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Brilliantsun, wow! We're glad you like your new TV! With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing picture quality TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The quality of the picture and sound is absolutely amazing. Definite win in my books

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ashwath, wow! We're glad you like the picture and sound quality of our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Get it

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv. It is the closest in quality you can get to a Qled. Great value and great for games.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnQuser, we're glad you love our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV! Also bought the Sony 5.1 Sound Bar!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture! I had never used a google tv before and was a bit skeptical. But we love it!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Hrivera777, we're glad you like the picture quality of our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Crisp picture

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv has got such a crisp picture. Some things look like you can teach it and touch them.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DanielH, we're glad you like the picture quality of our product. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    TV

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have always enjoyed the picture quality of Sony TVs. It does have a lot of glare though.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture / great sound. Zero complaints! High quality television.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    X90K With Some Issues

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the second Sony 75" I have owned and for the most part I am content with the purchase. The X90K definitely has some issues over the previous model. Unfortunately, zone transitions are easily noticed on this set. There is a noticeable flicker as bright highlights move across the screen and zones turn on, especially with fast moving content. It cant keep up with really fast content, either, resulting in a trailing halo behind bright objects and the leading edge is darker. In some scenes it can give a sense of strobe effect I guess is another way to describe it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mgdking, We are sorry that you are having an issue with it. You may try changing the picture settings of your BRAVIA according to your preferences to see if the issue will be fixed: https://helpguide.sony.net/tv/jusltn1/v1/en-003/01-03-09_01.html. Make sure the unit is up-to-date: https://www.sony.com/electronics/support/software/00280964. The updates include key features, applications, bug fixes, and feature improvements. We take all user input seriously and will make sure your comments reach the appropriate person. Despite your concern, it's good to know that you still like your BRAVIA. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Should you need further assistance, you can email us at socialsupport@am.sony.com. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the TV it works just as I expected it to. Great picture and the interface is easy to use.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JayR, That's amazing! We're very pleased to hear you love the great picture quality, user interface, and ease of use of your Sony X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best for PS5

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has been awesome. With the Sony Playstation hooked up to a Sony its been incredible.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sara,
      Thank you for sharing your great experience with us! This TV really works great with PlayStation5. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! - Kris Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Good TV and fast delivery

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Really a good TV, easy to use with google TV system. Also works good with antenna.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi YuanchaoW, we're glad you are enjoying our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and awesome service. Impressive

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great upgrade to Home Theater!

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    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Better than expected! Superb picture. Seamless integration with home theater set up.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LouisS, we're glad you like the picture quality of our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV with Great Picture.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent television. Great picture and it has made me very happy. Easy to use. Easy to set up.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChrisBrownWin, we're glad you like the ease of use and picture quality of our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Hope this helps. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great picture.

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv and picture quality, looks great on the wall.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing product great picture and outstanding sound quality highly recommend.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TimothyD, wow! we're glad you like the picture and sound quality of our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony and we hope you enjoy your TV from here on out. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    So worth it

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I use this tv not only for movies but for gaming and it’s just unbelievable! No regrets on this purchase

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's awesome, Brian! We're glad that you are enjoying your new Sony TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Ease of use

    Rated 5 out of 5 stars

    Great buy for a beautiful & easy TV!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful colors & super easy to use. I love that the latest models can actually download the Apple + app now.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Almie, Thank you very much on sharing your experience and we are very glad to hear you are enjoying your new BRAVIA XR X90K. We're also happy to know you like that it supports the Apple TV+ app. We always strive to deliver the best picture quality with our TVs. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase and for the 5-star rating! -Jess Sony_US