Year-End SaleEnds 1/1/26. Limited quantities. No rainchecks.

Skip to content
Main Content

Customer Ratings & Reviews

Your price for this item is $369.99
Clearance
The comparable value price is $1,699.99

Customer reviews

Rating 4.7 out of 5 stars with 1018 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers regard the 75" Class BRAVIA XR X90K LED 4K UHD Smart Google TV highly for its exceptional picture quality, vibrant colors, and impressive sound quality. Many users find the TV to be a great value for the price and appreciate its large screen size and easy setup process. However, some users have experienced issues with the TV freezing and the remote control taking some time to get used to.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 3 Showing 41-60 of 1,018 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    I love my sony Tv

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the picture and sound quality watching my favorite movies is on this TV brings the enjoyment to a new level. The colors pop off the screen and the sharpness of the picture reveals such amazing detail.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PatrickW, Awesome! We are so glad to hear that you are happy with your purchase! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great upgrade

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Upgraded from 55 inch Sony TV. Love Google TV features and great picture quality. I use it with Sony sound bar so can’t tell much about built in speakers.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PhanikrishnaM, we're glad you the Google TV features and picture quality of our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy Customer

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture clarity is perfect and the sound quality is good. I do also have it connected to surround sound system which it works well with

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi PeterB, we're glad you like the picture and sound quality of our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 4 out of 5 stars

    Bought it for my PS5. However 8.5ms of imput lag.

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought it for my PS5 and is nice and all. I thinkIt was heavier than I though it would be but it is a 75inch TV. You will need two people to carry this TV around. I think it looks great and it seems to be good quality. I think the only thing about this TV I should have researched is that it has a 8.5ms of imput lag. The 8.5ms of imput lag makes it a bit too slow for my type of gaming. However for watching anything it is a great TV overall.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MiguelG, Thank you for choosing Sony! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    TV is great! Android TV not so much

    |
    |
    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I debated whether to give this a higher score because the TV is incredible. Movies using Sony Bravia app The best I've ever seen and heard. The Problem I run into is using Google TV. It's glitchy at best I've had to unplug the TV At least 2 dozen times to reset the TV. Which is unfortunate because the Google TV function is a pretty slick program when it works. So whenever I have issues I flip between my roku and Google. Again prefer the UI Of the Google TV, however roku is 100 times more reliable.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TryScorer, thanks for choosing and purchasing our product. We're glad you are enjoying our X90K. We're sorry to hear that you have an issue with your SONY unit. Please make sure the software of your TV is up to date. Please check this link for more details:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-75x90k/downloads

      Please check this link to further isolate the issue:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-75x90k/articles/00200862

      May we contact you to help? If so, please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:

      Sony TV Model Number:
      Additional Information regarding your experience with the X90K

      With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing SONY.

      ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Immersive, intuitive,

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The detail, color accuracy, daytime brightness, and ability to process dolby atmos compels me to recommend anyone on the fence between this model and the quality LCD models (such as the Sony 80 series) should end the debate and make the x90. Edge lit tv's cannot display with the clarity of full array (this is the entry point for full array)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Whodat, Awesome! We're really glad you're happy and satisfied with the exceptional picture quality and features, especially the Dolby Atmos feature of your new X90K Full Array LED 4K Ultra HD Smart Google TV. You’re now able to enjoy immersive, engaging cinematic experience in your home. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for purchasing our 75" X90K and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia 75”

    |
    |
    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent clarity, deep blacks and an overall great picture. I have a Sonos system but if I didn’t the Sony’s speakers are more than adequate.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BuyIPad11ProNow, we're glad you like the picture quality of our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV Experience

    |
    |
    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV and quality for a secondary Home TV. Amazing color and picture quality and sound.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia XR 75 inch

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was a great purchase, the picture quality is amazing, I would recommend this tv for anyone searching for a great tv with a good picture

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AliciaG, Excellent choice! We are glad to hear that you are happy with your purchase! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    First Sony

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very surprised of the picture quality, The sound is very nice you really don’t need to add a sound bar, not unless you have to have it .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Amazing, Excellent choice! We are glad to hear that you are happy with your purchase! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    The.v

    |
    |
    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is awesome with top notch picture quality across the board from streaming to gaming super clear and bright

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Isaac, we're glad you like the picture quality of our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great media experience in your own home!

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this set! Movie theater experience. I bought the 75-inch TV with a Surround Sound system.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DonnaO, we're glad you love your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony and we hope you enjoy your TV from here on out. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Perfect choice!

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good tv with good quality. Great size and great for movies and games

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      You made the right choice, Brenda! With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Craig Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Happy Customer!

    |
    |
    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Absolutely a spectacular view from this TV . I love the screen off feature.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 75" BRAVIA XR X90K 4K

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Beautiful picture and great size, intuitive navigation and overall a wonderful TV

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KathyE, Thank you for the fantastic review! We're thrilled to hear you like the beautiful picture quality, size, ease of navigation, and overall performance of your Sony X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best picture

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is much better then Samsung. Used swear by Samsung, now by Sony

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sonosarc, Choosing this TV will definitely be worth it! We are pleased to hear you are satisfied with your purchase and you are enjoying the stunning picture quality of your new BRAVIA XR X90K. It sounds like we hit the mark with the X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase and for the 5-star rating! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 2 out of 5 stars

    I usually don’t buy Sony….. and never will again!

    |
    |
    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Loved the TV until about 2 months after purchasing it. It randomly started showing a green screen when turning it on. The only way to get the green screen to go away and get the TV to function is to unplug from the back of the tv and plug back in about 30 seconds later. It conveniently happened outside of the return/exchange time period, so Geek Squad came to evaluate the TV only to tell me that Sony is aware of the problem and that I need to just wait for a future (yes, no telling when) software update to come available and HOPE it fixes the problem. Thanks Sony. The TV picture quality is great, when it works. That’s the only reason I gave it 2 stars. But I shoulda went with my gut and bought the LG!

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dani,

      We're sorry to hear about the issue with this TV. We apologize for the inconvenience. The screen of the XR model series TV is green when tuning it on or when switching to an HDMI input. To correct the problem, perform a power restart or reset of your TV. This issue is expected to be addressed in a future software update, until then, perform a power reset of your TV anytime the problem occurs. Please ensure your TV has the latest firmware installed by going to Help > System Software Update > Software Update.

      If you are unable to resolve your concern, may we contact you to help? If so, please email the below information to socialsupport@am.sony.com or chat with us from Sony’s e-support webpage. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the XR75X90K:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter. We appreciate you and thanks again for shopping Sony!

      Sincerely,
      Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    New Entertainment System

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV was a really good value for the high quality picture and sound. Perfect addition to my living room!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MatthewS, Amazing! Thank you for the 5-star rating! We're so delighted you're enjoying everything about this TV and it was a perfect addition to your entertainment setup in your living room. Glad to know you like the excellent picture and sound quality this Full Array TV delivers. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Can't go wrong with Sony

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So Far so Good still playing around with the settings but really nice picture right now

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jstreet,

      You made the right choice with the X90K! We're glad that you like the picture quality of the TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony BRAVIA 75” X90K

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m so glad I went with the 75” Bravia 4K TV at the suggestion of the Best But electronics specialists, it fits my living room perfectly, and I love that all of the app features and Airplay are built in. It has helped streamline my home theater setup.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RyanC, we're glad you are enjoying our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US