Year-End SaleEnds 1/1/26. Limited quantities. No rainchecks.

Skip to contentGo to Product SearchGo to Footer
Main Content

Customer Ratings & Reviews

Your price for this item is $369.99
Clearance
The comparable value price is $1,699.99

Customer reviews

Rating 4.7 out of 5 stars with 1018 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers regard the 75" Class BRAVIA XR X90K LED 4K UHD Smart Google TV highly for its exceptional picture quality, vibrant colors, and impressive sound quality. Many users find the TV to be a great value for the price and appreciate its large screen size and easy setup process. However, some users have experienced issues with the TV freezing and the remote control taking some time to get used to.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 30 Showing 581-600 of 1,018 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony 70 inch

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture at a great price. Good value for money.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LynnF, Awesome! We are glad to hear that you are happy with the picture quality of your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Amazing TV

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Finally replaced my 10+ year old 52", 1080p Sony TV. The X90K has great image quality. Easy to set up. Games and movies are better with HDR. Very satisfied.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Anonymous,

      That's a very nice upgrade! We're glad to hear that you're satisfied with the picture quality of the X90K for your gaming and movie experience. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you again for supporting Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Gregory Darden

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture Great Quality love the sounds system

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GregoryD, we're glad you like the picture and sound quality of our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Home

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome picture will buy again………………………………………………….

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Miguel, Thank you for the 5-star rating! Good to know you like the excellent picture quality of your new Sony X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We're looking forward to your next purchase and thank you for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Outstanding

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very food product that has very good picture quality. I love it to the end.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Tlawrence, we're glad you are enjoying the picture quality of our product! With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Price

    Rated 4 out of 5 stars

    Great tv

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good gaming tv for not being an OLED. Cant beat it for the price.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Alex, That's really cool! Thank you for giving the product a perfect rating! We're glad that your investment is worth it and you're having an enjoyable gaming experience with your X90K Full Array LED 4K Ultra HD Smart Google TV! It is amazing to hear you like the excellent performance of this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia over Samsung

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I purchased a Samsung QLED which only lasted about 4 1/2 years and it died because of a bad LED display. I bought this Sony Bravia XR X90K TV because we still have our Sony Bravia from about 11 years ago and it still works. Hope Sony doesn't let us down like Samsung did. Intend on never buying another Samsung TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KennethH,

      You made the right choice! We're glad to hear that you like your new Sony television. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you again for supporting Sony and enjoy your TV!

      -David Sony_US

  • Rated 5 out of 5 stars

    Happy with my Sony 75 inch Tv

    |
    |
    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I compared many televisions and I have to say that this television was the best choice for my budget. Best Buy has the best price and specially if you buy it with the Best Buy credit card. I pay no interest for 24 months. You can’t beat that.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Extremely happy with Sony

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Exchanged the top Hisense 75 inch micro LED for this Sony. While the picture may not be quire as good as the Hisense, the other aspects to this Sony are superior. Works with the apps better (Hisense would periodically kick me off) and has demonstrated a superior OTA tuner (important to me).

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarkT, we're glad you are enjoying our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Overall good television

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture, however more glare on the screen from the ceiling lights than I would like.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CBLA, we're glad you like the picture quality of our product. We understand your feedback regarding the glare on your SONY unit. We recommend adjusting the picture settings of your TV by following this link:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-75x90k/articles/00263533

      If you require any additional support in regards to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 4 out of 5 stars

    Can’t go wrong with Sony

    |
    |
    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s an amazing tv. Has great resolution and functionality. Only issue, I’ve seen, is WiFi connectivity. Sometimes, the tv has a hard time connecting to the router, but that could just be a unique issue on my end.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Best TV I ever had.

    |
    |
    Posted . Owned for 3 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have purchased many TVs through the years including Sony, but I have never been as satisfied as I am with this new Sony TV. The technology is the best I ever have experienced. 10/10

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MyPC,

      That's fantastic! We are truly delighted to hear your satisfaction with the amazing performance of your new XR75X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you very much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony 75 Bravia

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased 75 inch Bravia XR X90K HDR to replace 4 year old 75 inch Bravia that went dark almost 4 years to the day. This new Bravia is soooo much better than the old one . Amazing picture ,color, WOW.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Rickb, Awesome! We are glad to hear that you are happy with your new TV! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress.
      Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    good tv

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    good picture and sound. little lagging when change from one channel to other.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MARio, we're glad you like the picture and sound quality of our product. We're sorry to hear that you have an issue with your SONY unit. We recommend updating the TV software to the latest one. Please check this link for more details:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-75x90k/downloads

      You can also follow this link to further isolate the issue:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-75x90k/articles/00200862

      If you require any additional support in regards to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony

    |
    |
    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv amazing quality… had 2 Samsung before and they died within 1 year each… this tv is built strong and looks awesome visual

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Great Tv

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture is great. I do find Google TV a little slow and clunky at times.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MichaelF, we're glad you like the picture quality of our product! We understand your feedback regarding your Google TV. You can find this link helpful in troubleshooting the issues on your SONY unit, please follow it:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-75x90k/articles/00200862

      If you require any additional support in regards to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl



      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Blown away

    |
    |
    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    By far the most amazing television experience I’ve ever had, i game and watch movies/ shows on this and can say it’s a wonderful experience I enjoy watching this Tv, it most impressed me with our gaming pc hooked up to it definitely was worth the money

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JacobG, we're glad you like our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US

  • Cons mentioned:
    Glare

    Rated 3 out of 5 stars

    Not worth it

    |
    |
    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Disappointed in this TV. All the talk about how great Sony is, I just don’t see it in this TV. The best buy salesperson said you can’t go wrong with Sony- not true. The brightness on this TV is pathetic. Past my 15 day return so now I am stuck with it.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RalphC,

      Thank you for the review and we do apologize for the inconvenience. Please allow us to help you and turn this into a better experience. You can fully adjust the setting in picture mode to adjust the brightness. If you still feel the TV screen is too bright, you can also minimize the contrast.

      https://helpguide.sony.net/tv/jusltn1/v1/en-003/01-03-09_01.html

      For us to better assist you, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      Regards,
      David Sony_US

  • Rated 5 out of 5 stars

    Three Sony and Counting.

    |
    |
    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was my Christmas Gift to my Husband. So far he has a Sony 55" a Sony 65" and now a Sony 75" in our home and all purchased from Best Buy. Only the Very Best with a Great Price as always from Best Buy. Thank You.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's awesome, Gama! We're glad that you are impressed with your new Sony TV. This is indeed a wonderful present for the holidays. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. -Craig Sony_US

  • Rated 5 out of 5 stars

    Tv

    |
    |
    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Did not return my tv at all u said i returned a tv?? Nopei didmt

    I would recommend this to a friend