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Customer Ratings & Reviews

Your price for this item is $369.99
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The comparable value price is $1,699.99

Customer reviews

Rating 4.7 out of 5 stars with 1018 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers regard the 75" Class BRAVIA XR X90K LED 4K UHD Smart Google TV highly for its exceptional picture quality, vibrant colors, and impressive sound quality. Many users find the TV to be a great value for the price and appreciate its large screen size and easy setup process. However, some users have experienced issues with the TV freezing and the remote control taking some time to get used to.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 31 Showing 601-620 of 1,018 reviews
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Software

    Rated 1 out of 5 stars

    Took a chance...never again!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A truly regrettable purchase - from both Sony and Best Buy. The TV itself has "software issues" (according to Sony customer service) that splits the screen in half, requiring a reboot every few days. Sony cannot estimate when they will be resolved and can only recommend unplugging and plugging the TV back in if whenever it occurs. If I had purchased the set where I usually buy my TVs, I would have returned the Sony and exchanged it for another brand. But Best Buy does not allow returns after 15 days. For what it's worth, when it doesn't need to be rebooted, the picture looks great. Unfortunately, it needs to be rebooted at least once a week.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AliciaG,

      Thanks for reaching out to us with your concern. This is not the experience that we want you to have. This is usually not the case with our premium TVs. Your feedback is extremely important to us and is very much appreciated. We would like to know more about what happened and review your file.

      For us to better assist you, please email us at socialsupport@am.sony.com with the following details:
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Issue:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90K.

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Sincerely,
      Jess Sony_US

  • Rated 5 out of 5 stars

    Easy to assemble!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love my new TV!!! I was very shocked at how easy it was to assemble the legs. I will admit it takes 2 people to handle a 75” tv. The screen is very clear and I appreciate how lightweight and small the remote is. I am soooo happy with my purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JuneC, We are thrilled to hear that you are so happy with your new Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Happy

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice tv looks amazing. I have bought many appliances from Best Buy and I have never had a problem. Always gets delivered within the timeframe. They also bring everything into the house where some companies are still not

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Michael, We're glad that you are satisfied with the service and picture quality of your TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv! I wanted a Sony to play my ps5 and the compatibility is great. Very responsive to the ps5 and just as an overall tv I’m really happy with it.

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Good tv bad platform

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Like the tv have had several sony tvs before the one thing i dont like is how you can not customize the home screen anymore you are forced to have extra ads and suggestions that take up more of the screen than your apps and tv channels. But that thw google platfrom not sony.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Cinema for home

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The image is amazing, specially when you play movies with high definition. The colors and the contrasting are awesome.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi UsefullWatch, Awesome! We are glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Sony 75 inch flat screen

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good picture, good sound, and good price. Looks great on the wall.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi timvh, We're very grateful for this positive feedback! Good to know you like the great picture and sound quality, price, and it looks amazing mounted on the wall. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV with a solid install experience

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I was looking at TVs and my father-in-law purchased a Samsung QN85 and he recommended that I should purchase the same one. I'm not his favorite son-in-law so I couldn't buy the same TV he bought just because. (you understand) Did some research and purchased the Sony Bravia XR X90K. I can give you all the benefits and why it's a good TV, but what makes it great is that now my father-in-law wants a Sony Bravia XR90K over his Samsung. The Best Buy team delivered and connected it to my speaker system and balanced out 7.1 DA which sounds better than before. Couldn't have asked for a better experience.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ward, Awesome! We are so glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Sony 75"

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great product. I love the Sony family of products.

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    So glad we bought SONY

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We were advised to buy this SONY tv for our new home. We had never owned a 75" tv but given the large size of our Living Room, it made sense. We are very pleased with the clarity, the sharpness and the colors.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bobby, we're glad you like the picture quality of your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US

  • Rated 4 out of 5 stars

    Tom

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV was a great purchase; especially for the value I paid. The only difficulty was the setup with the TV legs. The directions are composed of pictures and no words. If you have a sound bar you need to extend the legs in order for your remote to work; otherwise, it obstructed.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    ???

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Our meeting with the Best Buy salesperson was first rate. She was very knowledgeable, professional. & friendly. The Sony Bravia Television was reasonably priced, It was rated very well, and in fact has been one of the best televisions we haveever owned. The color, contrast, sound, picture size, etc are the best we have seen. We are completely satisfied. Additionally, the pair of delivery & installation personnel were extremely competent, frirendly, & professuional. They nade the set-up of the new television effortless and pleasant.Our experience was overall A+++++.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi unknown, We are glad to hear that you are happy with your purchase! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Sony with Google platform

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awesome TV, the only down side i have found is that if you use Amazon photos you cany download that app (only amazon photos). All other apps were easy to install. TV is google platform and works good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KenK, thanks for choosing and purchasing our product! We understand your concern regarding app availability. If you can't find the app in the Google Play Store, it's possible it doesn't exist or is currently unavailable on the Google TV and Android TV platforms. It's possible that a smartphone app doesn't have an equivalent on Google TV or Android TV. In that case, you might resort to casting content. You can follow this link for more details:

      https://www.sony.com/electronics/support/televisions-projectors/articles/00044409

      If you require any additional support in regards to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    AWESOME

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have always liked Sony TV'S this one is the best one yet the color brightens and sound are great remote is easy to set up no complaints so far.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JonD, Awesome! We are so glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Perfect for my apartment

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I thought it might be too big, but after delivered, everything is perfect, i could use it to watch movie, play music, play games, and even for karaoke at home!

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    What a picture!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very pleased with the purchase of our Sony TV and the JBL surround sound system. The service by the home setup team plus the advice by the store employee was outstanding.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jasz Great! We're delighted to hear that you are satisfied with your purchase and service received from the home setup team. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Erin Sony_US

  • Rated 5 out of 5 stars

    Perfect TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great service firstly from Best Buy in helping me place order followed by flawless installation service .. TV works perfect for my daily use. Liked the experience

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KrishnaMannuru, we're glad you like your purchase! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Upgrade from TCL 6 series

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I am extremely happy with this purchase. I'm not normally someone that spends this amount on a TV. I started out with a TCL 6 series and had trouble. It powered off and wouldn't power back on so I returned it and the rep recommended the Sony Bravia. I was hesitant based on the price, but I really wanted a TV with Google TV UI. The picture is amazing, so no regrets!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi StevenH,

      Very nice upgrade! We're glad to hear you're happy with your purchase and like the picture quality and user interface of the television. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Rated 5 out of 5 stars

    Excellent TV.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. The Bravia streaming service is the best looking streaming I have ever seen or listened to. 4k Blu Ray quality. Works well with other devices.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TofuLover, Thank you for the 5-star rating! We're very pleased to hear you love the Bravia Core app of your Sony X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Bravia 75

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    incredible picture quality and ease of operation. updated software and offers many different ways to set up the way you watch tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 75inchSamsung, Amazing! We're thrilled you like the incredible picture quality, ease of use, and newest features of your Sony X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US