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Customer Ratings & Reviews

Your price for this item is $369.99
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The comparable value price is $1,699.99

Customer reviews

Rating 4.7 out of 5 stars with 1018 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers regard the 75" Class BRAVIA XR X90K LED 4K UHD Smart Google TV highly for its exceptional picture quality, vibrant colors, and impressive sound quality. Many users find the TV to be a great value for the price and appreciate its large screen size and easy setup process. However, some users have experienced issues with the TV freezing and the remote control taking some time to get used to.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 32 Showing 621-640 of 1,018 reviews
  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Great tv for the price

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and very easy to set up. Sound is better than most but not perfect, doesn’t change the value of the tv though.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there! We are so glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Great picture

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture! Great color! Glad I purchased during football season to see all the play off games! Good value!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That is perfect, CandiceP! We're glad that you are enjoying your TV shows with your new Sony TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Craig Sony_US

  • Rated 4 out of 5 stars

    Check everything before delivery guys leave

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overall TV is fine, but when I adjust the volume using remote, it's not smooth. When I increase or decrease the volume using remote, it doesn't do that fast enough. I've to press the remote volume button multiple times even though it's a brand new remote.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Ashish, thanks for choosing and purchasing our product! We're sorry to hear that you have an issue with the remote of your SONY unit. Please make sure you are within 3-10 feet of your device and pointing the remote control at the IR sensor of the device. Please check this link for more information:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-75x90k/articles/00006827

      If you require any additional support in regards to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We love tv it’s beautiful!! We’re very satisfied with our brand new Sony tv and would record it to anyone in buying it thanks Best Buy for ur awesome stuff!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarisolR, we're glad you love our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Big fan

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    Posted . Owned for 11 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love everything about this TV, best tv i’ve ever owned

    I would recommend this to a friend
  • Rated 4 out of 5 stars

    Tv is great but light glare

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Gave 4 stars bc if the difficulty trying to get my order completed. The delivery guys never confirmed and the date wasn’t set until mid morning by that time i was already gone to work. It took two weeks to get this order completed.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Great, Thank you for purchasing the Sony X90K! We're glad you're satisfied with your purchase. We apologize for the inconvenience you had with the delivery. There are also various settings that you can configure in [Picture] settings to reduce the glare and increase the brightness and contrast level to improve the viewing experience on your Google TV. You may refer to the link below for more information about the picture adjustment settings of the TV:
      https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_01.html

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Incredible picture

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I have purchased Sony TV's for the last 30 years. This TV is the most realistic picture you will find for the money. Colours are true and blacks are black. Easy set up, great for normal TV watching like football and golf, then amazing when you watch Netflix or 4k movies. I was going to get the 65in , but the BestBuy sales person talked me into the 75in. Very glad I went for it. Paired it with the Denon Home soundbar and 2 150 speakers. Its a wow!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidF, Awesome! We are so glad to hear that you are happy with the picture quality of your newly purchased TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Rated 4 out of 5 stars

    Not a bad buy

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is good but not great. It’s slow. I would rather have an LG or Samsung

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Extremely Pleased

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this television at it’s current sale price of $1699 along with the Sony sound bar and surround system to replace a top-of-the-line 65 inch TCL that was getting glitchy and could not be happier with it for the price. I have owned them all from Samsung to Sony to TCL and I have owned how much earlier model of a Sony Bravia TV and I would have to place both Sony televisions at the top of the list for overall build and picture quality and value for the money.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MarJam, Awesome! We are so glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Nice but needs lots of tweeking

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The tv is nice I’m still trying to work on all the calibration and there is a lot. The problem I have is that you have to calibrate it for every single app. HBO max, Netflix, regular tv, the screen before hbo max. Maaaaaaan. Also to get the most of using this tv with a surround sound system and an Xbox series c or PlayStation with 120 hz I now have to replace my receiver because it can only handle 60hz so until I scramble another $550 for the cheapest 5.2 receiver I won’t know yet what this tv can really do since it goes from tv to surround to speakers. I will say that I noticed this tv with the new E/ARC hdmi port makes my surround speakers sound much much better.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there! We are so glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Super great Sony TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this at the BB Outlet Store. The service there was more than excellent. The “Dolly” delivery was quick flexible and easy. Wow, I am super pleased.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AustinJ, we're glad you like your new TV! With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US

  • Cons mentioned:
    Reliability

    Rated 3 out of 5 stars

    It is okay

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I had it freeze up on me a few times. I would need to manually disconnect the power for it to work again. Not even 6 months and already worry it might not last long.

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 7 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great customer service. The set up team was on time, professional and walked me through the setup.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Glare

    Rated 5 out of 5 stars

    Best TV ever!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Perfect size and great quality picture. There is no glare, and minimal “frame” to steal the show.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DianaA, We're delighted to hear that you like the picture quality and the size perfectly suits your needs. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Fantastic television

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent picture! Very clear and easy to use. Geek squad did a great job installing it for us.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Msto, Awesome! We are glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Happy!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    At first I was unsure which brand and size would be best, but the experience of the staff helped me make the decision, thanks Best Buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JuanR, we're glad you are enjoying our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY! ~Earl Sony_US

  • Rated 5 out of 5 stars

    thank you so much

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    this is the one I was looking for thanks. thats the best and good size tv for my home every one liked it, thanks again for customer service and delivery guys too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SourikA, Excellent choice! We are glad to hear that you are happy with your purchase! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    High quality 4k tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony x90k picture quality is excellent , colors pop off the screen . Highly recommended .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MovieLion, Awesome! We are so glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Good shopping

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent service and very happy with my purchase, they make it easier for you to make your purchase according to what you are looking for

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EdgarD, we're glad you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Get this ASAP!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture! Color brightness sharpness insane! Best bang for your buck for sure!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi TyeV,

      Thank you for the 5-star rating! We're glad to hear that you like the picture and color quality of the TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US