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Customer Ratings & Reviews

Your price for this item is $369.99
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The comparable value price is $1,699.99

Customer reviews

Rating 4.7 out of 5 stars with 1018 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers regard the 75" Class BRAVIA XR X90K LED 4K UHD Smart Google TV highly for its exceptional picture quality, vibrant colors, and impressive sound quality. Many users find the TV to be a great value for the price and appreciate its large screen size and easy setup process. However, some users have experienced issues with the TV freezing and the remote control taking some time to get used to.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 35 Showing 681-700 of 1,018 reviews
  • Rated 5 out of 5 stars

    best install yet

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I loved the total tech members that came to my house. They were so helpful, funny and kind.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MeganM, we're glad you like your purchase! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY! ~Earl Sony_US

  • Rated 4 out of 5 stars

    Great Value but be Patient

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it! It has had some connection issues but if you clear the cache/data it works fine. Room for improvements but they should come in time.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NicolasG, we're glad you love our product. We're sorry to hear that you have an issue with your SONY unit. Please isolate the issue by following this link:

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-75x90k/articles/00200862

      If you require any additional support in regards to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:
      .
      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony 75” Bravia 4K

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV- very happy; clear, bright and easy to use

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mark, Awesome! We are glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Jim Patton

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good purchase! Nice addition to den. Grandkids are over enjoying movie nights!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JimPatton,

      Awesome! You've made a great choice! We are so happy to know that you and your grandkids are enjoying the amazing performance of the XR75X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you very much for the perfect star review and for choosing Sony!

      - Romeo Sony_US

  • Rated 1 out of 5 stars

    DO NOT PURCHASE THIS TV- WASTE OF MONEY

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    DO NOT PURCHASE THIS TV. Had the TV less than a year. Screen started to deteriorate and become cloudy after 6 months of use. Sony will not fix or replace product claiming it is not covered under their warranty. Huh?!? Wasted $1700 on a TV that is nearly defunct and unwatchable. DO NOT PURCHASE THIS TV!! SAVE YOUR MONEY!!!

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    Awesome TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an excellent TV and we are very happy it was recommended by Best Buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi mhlmm, we're glad you like our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Bravia 90k

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv I’ve ever owned!! I’m already saving up for another one, my wife loves it that much

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EdgardoJ, Great! Good to know your wife loves her new Sony X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We're looking forward to your next purchase and thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    ITS A KEEPER.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wasn’t sold at first but after working on the settings, it’s a KEEPER !

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SATVIDE, awesome! We're glad you like your our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 4 out of 5 stars

    No spectrum app

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Many aspects of this TV are very good. The only complaint that I have is that it does not allow my to download the my Spectrum TV app so I still have to use a cable box.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Joebird, We're very happy to hear you like the overall features and performance of your new Sony X90K! Although the Spectrum TV app is not currently available to download on Google Play Store, you can use your mobile device to cast Spectrum TV content from your smartphone to this TV. Hope this helps.
      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    I love it and the sale price was a fantastic value

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Been using this set every day since I bought it and I love it. Definitely the best tv I’ve ever owned. Currently use it with an Apple TV 4K, Nintendo Switch, and PS5. Works great and looks great. When people are over they are impressed by it too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ACsonic, Awesome! We are so glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Hey look at me

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s nice but would be better if I stopped being lazy and drilled it to the wall

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ZackC, Thank you for the 5-star rating! Mounting the TV on the wall can indeed enhance your overall viewing experience, providing a sleek and immersive setup. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great service and Sony TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We just love our new Sony tv. It has a great picture and has all the up to date technology. Our install couldn’t have gone any better. They were great to explain any question we had and they were very courteous as well as being on time

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SandraR, Awesome! We are so glad to hear that you are happy with the picture quality of your Sony TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Bravia TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this tv. Would recommend this tv to friends . Awesome picture

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Denise, nice! We're glad you love the picture quality of your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Superb

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Superb result I love it and highly recommended to all

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Beauty

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great display. Using with Bravia Blueray player, and A/V receiver. Everything works great together.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello ThomasM, We are glad that you like the picture quality of your new Sony BRAVIA LED TV and it's great to hear that your other devices work great with your new Sony TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    TERRIFIC TV VIEWING EXPERIENCE!

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a terrific TV - well worth the money. Its an ecellent value!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Louiseb, Awesome! We're glad to hear you feel that the X90K is worth its price. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 3 out of 5 stars

    Slow GUI system

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The whole TV navigation system (Google TV) with the remote is very slow. It's had a few firmware updates with no improvements. Very irritating waiting a long time to navigate around in the TV and load movies, TV, shows, apps, and programs. Needs a (much) faster CPU processor, for the premium price there is no excuse.

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    Sony Bravia 75

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very nice for the price. Much better clarity than the Samsung 70 it replaced.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FredericV, we're glad you like our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Worth the buy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV overall. Color contrast and clarity are super impressive!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Benj, great! We're glad you like the picture quality of our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony. ~Earl Sony_US

  • Rated 5 out of 5 stars

    excellent product

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product! I would like to recommend this product to everybody

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RonnyB, thanks for choosing and purchasing our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY! ~Earl sony-global