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Customer Ratings & Reviews

Your price for this item is $369.99
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The comparable value price is $1,699.99

Customer reviews

Rating 4.7 out of 5 stars with 1018 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers regard the 75" Class BRAVIA XR X90K LED 4K UHD Smart Google TV highly for its exceptional picture quality, vibrant colors, and impressive sound quality. Many users find the TV to be a great value for the price and appreciate its large screen size and easy setup process. However, some users have experienced issues with the TV freezing and the remote control taking some time to get used to.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 36 Showing 701-720 of 1,018 reviews
  • Rated 5 out of 5 stars

    Bravia LED TV

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is an excellent product. The picture is clear and I am very pleased with its performance.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VAMarkFL, Great! We're glad that you like the picture quality and overall performance of your TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Connectivity issues with Sony soundbar

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Stand alone this is a great tv with a gorgeous picture and the OS works flawlessly. The problem begins when you try and pair this tv with a high priced Sony soundbar. I spent a significant amount to install this tv in my home along with the HT-A5000 soundbar hoping for a seamless operation of products built and advertised to work seamlessly together. There is a problem with many of these higher end sony tv and the soundbar. When using the tv center channel speaker function there is a significant hissing sound when you connect the audio cable to the tv. Sonys answer to this issue is to send out a repair person to replace the motherboard which did fix the issue, however other issues began immediately following the new board as I lost the ability to update the system software after that. who wants to spend that kind of money on a tv/home theater to have to have it immediately opened up and parts replaced to work properly? I saw nothing about this issue while researching this tv purchase but after the problem arose it seems to be a very common problem once I looked into it. I’ll be researching now for a brand to replace this combo with now.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JedJ,

      Thank you for the review. We do apologize for the inconvenience and we understand your concern. Your firmware may already be up to date, especially if you have the soundbar repaired. If the version number is 1.378 or higher, you do not need to update. If you're not sure, it's easy to check which version of firmware you have. Check this link for more details.

      https://www.sony.com/electronics/support/sound-bars-home-theater-systems-sound-bars-surround-speakers/ht-a5000/software/00272343

      For us to better assist you, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    10/10 TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This tv is a beaut! Quality is amazing and the image is always super crisp. The functionality of it is super nice, always connects to my PS5 and Xbox super easily and there isn’t any trouble with that at all. The ONLY complaint I have is that the remote feels/looks a little cheap but that’s super minor.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there! We are so glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this tv. It makes watching movies so much better.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EricaA, Thank you for the 5-star rating! We're glad that you are happy with your new Sony TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. -Craig Sony_US

  • Rated 4 out of 5 stars

    As advertised

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This was a great addition to my man cave. So far everything works as advertised. I’m happy that it works well with my Sony soundbar.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      That's great! We're glad that you are enjoying your new Sony X90K4K LED TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Craig Sony_US

  • Rated 5 out of 5 stars

    Sony, since I remember, the best TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    ExcelentTV, superb resolution, very good audio en great looks

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jaime, we're glad you like our product! With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Smart TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I’m loving the product and highly recommend it to anyone who is looking to buy one

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JayR, we're glad you love our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony tv

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Superb screen quality, amazing video experience. I love this product

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SatnamS, we're glad you love our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US

  • Rated 4 out of 5 stars

    Frankie tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    its a Sony 1 of coarse its good , I've got sling TV so im not sure of the reception quality I think it could be better all other aspects are great.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello FrankS, We are glad that you like your new Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Please make sure to update the firmware of your TV to improve its performance: https://www.sony.com/electronics/support/articles/00119543. The updates also include key features, applications, and bug fixes. Thank you for choosing Sony! Vincent Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Picture Quality Great! Android TV = Win

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I bought this TV after much consideration and after resisting the significant price hike of going OLED. I dont regret the decision at all. The picture is crisp and Android TV was something I fell in love with after owning an Nvidia Shield. This was a great buy and I would do it again.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bash,

      You made the right choice with the Sony X90K! We're thrilled that you are enjoying the picture quality and Android software of the TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Baldguy

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Awsome TV installer and sales person outstanding can’t say enough about it all

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MikeR, we're glad you had a great experience purchasing our product! We hope you enjoy your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Hope this helps. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Amazing Screen

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very good quality TV and size, Has lots of smart options.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AdrianaB, we're glad you like our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    TV is top notch! Pleased with the service and great deal I received.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JosephB, Awesome! We are so glad to hear that you are happy with purchase! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 1 out of 5 stars

    Constantly drops Wi-Fi signal.

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I HATE this tv. The picture is gorgeous but when it is constantly dropping the Wi-Fi signal and interrupting shows, movies, etc. how can you even tell? it is extremely frustrating. We have other brands of televisions in rooms much further away from our router that we have never had issues with. Even the tv that we had in this spot previously never had this issue. Have you ever started watching a live sporting event and your tv has disconnected so many times that you are just starting the 2nd quarter while everyone else is watching the halftime show you are so far behind?! I can promise you, it’s pretty infuriating. I basically paid $1,600 for a high quality picture of an error screen to hang on my wall.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi LynziC,

      Thank you for choosing and purchasing Sony BRAVIA X90K smart Google TV.

      We regret to hear that you are having a Wi-Fi issue with the unit. This is definitely not the customer experience we want you to have. To isolate and hopefully resolve this Wi-Fi issue, we suggest following the guide from this link: https://www.sony.com/electronics/support/articles/00184183.


      We want to make sure you’re taken care of and help check on your TV.

      May we contact you directly to assist you? If so, please email the below information to socialsupport@am.sony.com.

      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90K :

      We value you being a Sony customer. Sorry for the inconvenience and hope to speak directly to try to resolve this matter.

      Thank you for letting us help assist you.

      Sincerely,
      Vincent Sony_US

  • Rated 4 out of 5 stars

    So-so

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Connecting TV to computer for streaming is perplexing in a Bluetooth environment. Limited networks to access without subscribing to Google Plus.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BretH, Sony takes into consideration all feedback to improve the performance and quality of our products. We're always looking to make Sony better. We appreciate your time sharing this feedback.

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US

  • Rated 5 out of 5 stars

    Sony 75in. Bravia 4K TV

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I got it for my grandson for his new apartment and he loves it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RiverRat, Thank you for telling us about your experience with your BRAVIA XR X90K. We're so glad you are overall satisfied with your purchase and you grandson is enjoying the amazing features and picture quality of his new X90K TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    mr

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its a great tv for a great price and one that is worth it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertG, we're glad you like our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I Love my new TV. It’s perfect! Great product, Great service.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidM, we're glad you love your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US

  • Rated 4 out of 5 stars

    Tv

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    Posted . Owned for 8 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sony - 75" Class BRAVIA XR X90K LED 4K UHD Smart Google TV Is wonerfull

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Great tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Great Great Great Great Great Great Great Great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidK, we're glad you like our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US