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Customer Ratings & Reviews

Your price for this item is $369.99
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The comparable value price is $1,699.99

Customer reviews

Rating 4.7 out of 5 stars with 1018 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

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Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers regard the 75" Class BRAVIA XR X90K LED 4K UHD Smart Google TV highly for its exceptional picture quality, vibrant colors, and impressive sound quality. Many users find the TV to be a great value for the price and appreciate its large screen size and easy setup process. However, some users have experienced issues with the TV freezing and the remote control taking some time to get used to.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 38 Showing 741-760 of 1,018 reviews
  • Rated 5 out of 5 stars

    Sony - 75" Class BRAVIA XR X90K

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Can't go wrong with Sony :-) Perfect choice! :-) :-)

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi rusinki,
      Thank you for appreciating and supporting all the work that goes into our product! You definitely made the right choice. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY! - Kris Sony_US

  • Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We bought one, and were so pleased we bought another a week later

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Arelusmaximus,

      You made the right choice with the Sony X90K! With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Sony is Amazing

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the Sony XR X90K. Exactly what was needed. Thank you.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Shawn, We're glad to hear that you love this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Rated 5 out of 5 stars

    Awesome tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love being able to talk to my TV and it even answers me

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RobertG, we're glad you love the voice assistant of our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony 75 - Excellent

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent product! You can always count on Sony to be the best!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChrisC, That's great! Choosing this TV will definitely be worth it. We are happy that you give the product a perfect rating! It's really wonderful to hear you like the exceptional picture and sound quality of this TV. You’re now able to enjoy immersive, engaging cinematic experience in your home. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for purchasing the 75" X90K and for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    Excellent purchase.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony TV is great and the installation made it so easy

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Lmerry, Awesome! We are so glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    WOW

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best T.V. I ever purchased!!! The clarity is amazing.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KevinM, Awesome! We're thrilled you like the amazing picture clarity of your Sony X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Game day

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    On Game day, Why go the game?? when you have a TV like this!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChaunceyR, Thank you for taking the time to review the BRAVIA XR X90K Full Array LED TV. With this TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Rated 5 out of 5 stars

    Best TV

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent TV !!!!! Sony is the best. I highly recommend it

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Barth,

      Thank you for the purchase and we're glad to hear that you like the television. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We appreciate the recommendation and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great reasonable tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Now that the X95 is mini led this was the perfect replacement for my 4 year old 950. Better or just as good at everything which is a plus. I like Sony processing over the other brands and this looks fantastic out of the box.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KAK5, Awesome! We are so glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Rated 4 out of 5 stars

    Entertainment

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Has an issue with losing sync with the sound bar keeps switching fro tv speakers to sound bar speakers

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamandcherylL,

      We're sorry you've been running into difficulty. To avoid any issues, please make sure that the HDMI cables you are using are rated for high speed and are at least 18 Gbps/"Premium High Speed" (or better). You could also test this with different cable.

      Check the Audio system prioritization. Press the (Quick Settings) button on the remote control, then select [Settings] — [Display & Sound] — [Audio System prioritization]. If enabled, this automatically switches the audio output to a BRAVIA Sync-compatible audio system when the TV is turned on.

      If the issue persists, perform a restart by pressing the Power button on the remote control until Restart appears on the screen, and then select it to perform a power reset. Verify if it resolves the issue. Also check that your TV is running the latest firmware.

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for sharing your this feedback and for choosing Sony! -Jess Sony_US

  • Rated 5 out of 5 stars

    very good service

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    very good service, i will definitely buying again with them

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SandipJ,
      Awesome! We're glad to hear your great shopping experience. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love this TV. The sound is great, and I thank the salesperson for explaining to me how the sound works and the different models. I got a good price and the installation was slick and efficient. Glad I purchased from Best Buy.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JeanW, Thank you for the 5-star rating! We're really glad you're happy and satisfied with the great customer service, and exceptional picture quality of your new X90K Full Array LED 4K Ultra HD Smart Google TV. Glad to know the installation went well and you're now able to enjoy immersive, engaging cinematic experience in your home. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for purchasing the 75" X90K and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Full Array is the Way!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    So far the TV has worked flawlessly. The picture is amazing although there are some adjustments that have to be made. If you're going to buy a TV definitely get full array or if you have the budget get OLED preferably a SONY.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello VictorC, We are glad that you like your new Sony BRAVIA 4K smart Google TV. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for trusting Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Tv

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great deal on a great tv. Helpful and friendly salesperson.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JosephB, Great! We're glad that you have a wonderful shopping experience. We're also happy to hear that you are satisfied with your purchase. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Erin Sony_US

  • Rated 5 out of 5 stars

    Great

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is great...nothing special about it...its just a 75in tv

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WilliamR, Thank you for giving the X90K a perfect rating! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    75 inch

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Good quality tv. fast delivery service. No complaints

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CarlosB, We are glad that you like the quality of your Sony BRAVIA smart Google TV. We always strive to deliver the best picture and sound quality with our TVs. With X90K, you will enjoy the deep black, high peak brightness, and real-life detail with Full Array LED and XR Contrast Booster 10. It also supports Google TV with Google Assistant which organizes your content all in one place. Thank you for choosing Sony! Vincent Sony_US

  • Rated 5 out of 5 stars

    Bravia 75

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent! Best picture and television I have ever owned.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidS,

      Amazing! We're thrilled that you are enjoying the picture quality of the TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony!

      -Ralph Sony_US

  • Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Its a beautiful tv but u need to adjust the colored

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AngelG, It's great to hear that you find the Sony XR75X90K TV beautiful. However, if you feel that the color needs adjusting, here are some steps you can take:

      Calibrate the TV: The most accurate way to adjust the color of your TV is to use a professional calibration service. This will ensure that the colors are adjusted to match industry standards and the specific conditions of your viewing environment.

      Adjust the picture settings: You can also adjust the picture settings manually to improve the color. The Sony XR75X90K TV includes a range of settings that you can adjust, including brightness, contrast, color, and more. Experiment with these settings until you find the combination that works best for you.

      Use a picture preset: The Sony XR75X90K TV also includes several picture presets that are designed to optimize the color and other picture settings for specific types of content, such as movies, sports, and games. Try selecting a preset that matches the type of content you are watching.

      Use a color calibration tool: You can also use a color calibration tool, such as a colorimeter, to adjust the color of your TV. These tools can be used to measure the color accuracy of your TV and make adjustments to improve the color.

      Overall, adjusting the color of your Sony XR75X90K TV can greatly enhance your viewing experience. Try these steps to see if you can find the perfect balance of color for your preferences.

      Thank you for choosing Sony!

      -Carl Sony_US

  • Rated 5 out of 5 stars

    Partial to Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nothing more at this time.........................

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GuyC, We appreciate your 5-star rating. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin Sony_US