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Customer Ratings & Reviews

Your price for this item is $369.99
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The comparable value price is $1,699.99

Customer reviews

Rating 4.7 out of 5 stars with 1018 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers regard the 75" Class BRAVIA XR X90K LED 4K UHD Smart Google TV highly for its exceptional picture quality, vibrant colors, and impressive sound quality. Many users find the TV to be a great value for the price and appreciate its large screen size and easy setup process. However, some users have experienced issues with the TV freezing and the remote control taking some time to get used to.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 39 Showing 761-780 of 1,018 reviews
  • Rated 5 out of 5 stars

    Perfect

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I lovd my TV, i never regret buying this. Greatly

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi OluwafunmilayoO,

      Awesome! Thank you for the 5-star rating and we're glad to hear that you love your Sony television. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -David Sony_US

  • Cons mentioned:
    Reliability

    Rated 3 out of 5 stars

    Mr

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    Posted . Owned for 4 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It’s ok doesn’t work as good as it did in the store.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Mrsbigd, thanks for choosing and purchasing our product. We're sorry to hear that you have an issue with your SONY unit. We'd like to know more details regarding the issue. Please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90K

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.
      We appreciate you and thanks again for shopping Sony!

      Sincerely,
      ~Earl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This television is pretty cool. The colors and speed are incredible. I've always bought Samsung or cheaper brands but decided tonstep it up and this tv doesn't disappoint. Watching nature films and sports are way better now.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there! We are so glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great deal on a great TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love my new TV!!! The picture is incredibly clear and its smart features work fast. I can't believe I got so much TV for the price! I can't rate the sound quality because I purchased a sound system with the TV.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi GregoryL, Awesome! We are glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 1 out of 5 stars

    Having trouble with it

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is nothing but trouble as far as my experience goes. First time installed a month ago it came with screen broke. Best Buy replaced it few days later and on the first day the screen went blank. You have to turn it off and then comes fine after an hour of rest. At times goes in to split screen image. Best Buy gave excellent service and replaced it four days ago. Worked well for the first three days and today same old story, split screen images and blank screen. When it works the picture quality is excellent. Maybe I am just having bad luck with this one.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RaoN,

      Thank you for choosing and purchasing our X90K 4K HDR Full Array LED Google TV. This is definitely not the news that we would like to hear. Please allow us to help you and turn this into a better experience. Please check this article on how to isolate the picture issue with your TV.

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-75x90k/articles/00200749?cpint=spt-tv_triage_00200862_line

      For further assistance, please email the below information to socialsupport@am.sony.com. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90K

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Regards,
      David Sony_US

  • Rated 4 out of 5 stars

    Value for money if below USD1400

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Over all good TV. However you feel that something is missing . Picture quality is still not sharp.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KJoshi, thanks for choosing and purchasing our product. We understand your feedback regarding the picture quality of the X90K. You can configure various settings related to the TV display such as color and brightness for picture quality, or screen size. Please follow this link for more details:

      https://helpguide.sony.net/tv/jusltn1/v1/en-003/01-03-09_01.html

      If you require any additional support in regards to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great value!

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    A really nice tv. I wanted A80J at first, but just had a hard time justifying the $1,200 price difference. This is a great tv, bright and vivid pictures, getting used to Google TV. Happy with my purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DavidM,

      Thank you for the 5-star rating and we're glad to hear that you're happy with the picture quality of the TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -David Sony_US

  • Rated 1 out of 5 stars

    Do not buy this TV. You've been warned.

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I've had this TV for over 2 years and its been problematic from the start. Returned the model under this one because it had problems, so I figured, upgrade the model... better tv. WRONG!!! The picture goes black, and an extremely tiny sliver appears on the left-hand side of the tv. You must go through the options to restart the tv. Used to happen infrequently but has just started to increase its rate of occurrences. Just noticed an area of burnt pixels today. Awful tv, I can never buy Sony again. I have a TCL and a LG and both have been no problem.

    No, I would not recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bright light in viewing pleasure.

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Unbelievable picture! Super satisfied with this product. I purchased at a great price, but ultra bright and clear picture. Game changer compared to prior TV's (and all have been flat-screen for years).

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Dave, Awesome! We are so glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Good value for the money.

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Truthfully, I haven't even opened the box yet. But, for the price paid, it seems like a very good deal. The demo in the store was beautiful. Can't really go wrong with a Sony television.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Wally,

      Amazing! We are so happy to know your satisfaction with your purchase. I'm sure that you will have an enjoyable experience with our XR-75X90K. Please feel free to re-evaluate the TV once you are done setting it up.

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games.

      Thank you for the 5-star review and for commending Sony!

      - Romeo Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Yep, I got my SONY !

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Went with the Brand I've always wanted to try bc of the many positive reviews. Well, Bingo....Great TV. We love it . Sure , it's not Perfect , but then again, what is anymore. I'm sure this Set with So the Job with entertaining my mind with sports, movies, etc for years to come ...

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jake,

      Thank you for the purchase and we're glad you like the television for your entertainment experience. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Another Great Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is the second X90K that I have purchased. This is a great TV for an all around watching experience. Live sports are super clear with little to no noise reduction or lag. Overall, a great purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RaginCajun, Thank you so much for the 5-star rating! The MASTER Series BRAVIA XR A90K OLED TV is designed to fit perfectly in any sized room or office thanks to the 48-inch and first-ever 42-inch screen sizes. Whether you are gearing up for an intense gaming session or settling down to enjoy your favorite movie or show, rest assured the A90K will be sure to impress. -Carl Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    Sony 75" review

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Sweet tv!. Colors are brilliant ... almost like to you could step inside the picture! It's a heavy tv. Sony software has updated automatically as well.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RicksReview, That's great! We're glad to hear that! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for giving the product a perfect rating! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    It's a Sony...enough said...

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Amazing picture dept, clarity, color, you name it, it has it! Be sure to get the Total Tech with this and have it professionally hung buy the Best Buy Experts. 100% recommend!!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JoeD62, Awesome! We are so glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Awesome tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Excellent tv especially for the price has all the bells and whistles and was highly recommended by a magnolia salesman at the store who knows his products cause so do I and I knew he was spot on

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi there! We are so glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony never disappoints

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    In love with this TV and everything it has to offer. Great specs for use with PlayStation 5 (if you want to play in a big screen) However watching movies or apps like Netflix on this TV is a dream.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi AlexRM, Thank you for the 5-star rating! Good to know you're having a great time watching Netflix and playing with your PS5 on your new Sony X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 4 out of 5 stars

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    It good tv now gives me gift card lol good good not bad

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi NoahH, we're glad you like your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Rated 4 out of 5 stars

    Picture isnt a vivid as it looked in store

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture isnt as vivid as it looked like in the store

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Steve, thanks for choosing and purchasing our product! We understand your feedback regarding the picture quality of your new TV. You can configure various settings related to the TV display such as color and brightness for picture quality, or screen size. Please follow this link for more details:

      https://helpguide.sony.net/tv/jusltn1/v1/en-003/01-03-09_01.html?hl=picture

      If you require any additional support with regard to this product, please email us at socialsupport@am.sony.com with the following details: Name: Username: Model Number: Issue: Telephone Number:

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    So much better than I thought!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Such a good picture! I didn't realize how much better this is that the Samsung UHD 75 inch I had but wow. The whole fam is still amazed at the clarity and detail. 10/10 would buy again!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DaddyO, Awesome! We are glad to hear that you are enjoying your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing Tv

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great Tv. No complaints on my part. Picture is amazing. People say issues with blooming i see none at all. Fast Google tv interface. No glitches and Plex works amazing on it.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Chechman, Thank you for excellent review! We're glad you like the amazing picture quality, snappy Google TV UI, smooth and seamless experience of your new Sony X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US