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Customer Ratings & Reviews

Your price for this item is $369.99
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The comparable value price is $1,699.99

Customer reviews

Rating 4.7 out of 5 stars with 1018 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers regard the 75" Class BRAVIA XR X90K LED 4K UHD Smart Google TV highly for its exceptional picture quality, vibrant colors, and impressive sound quality. Many users find the TV to be a great value for the price and appreciate its large screen size and easy setup process. However, some users have experienced issues with the TV freezing and the remote control taking some time to get used to.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 47 Showing 921-940 of 1,018 reviews
  • Rated 5 out of 5 stars

    Great TV at a good price

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Replaced my 55" Samsung Q7 with this Sony TV and am loving it. They are comparable to each other just wanted to give Sony a try given that the 75" Q70 was a bit pricier. It was easy to set up and adjust display settings.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Valencia, Awesome! We are so glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Rated 3 out of 5 stars

    SONY Bravia....Pass

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Overrated TV. Picture not as good as Samsung's equivalent.

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    Love my Bravia

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Geek Squad gentleman (Stephan and partner) were professional, knowledgeable, friendly and honest. The customer service all around was wonderful. Love the product. Bravia buyer for almost 2 decades.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi CKFLA! Awesome! We are so glad to hear that you are happy with your new X90K TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Highly recommend

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This the second Sony Bravia 75 “ I’ve purchased. Besides the awesome product it basically sets it self up by a few clicks on the remote.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Royels, Awesome! We are glad to hear that you are happy with your purchase! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Rated 1 out of 5 stars

    Updating issues requires Main Board replacement.

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    Posted . Owned for more than 2 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Purchased this TV less than two years ago (but over one year) for $1,600 and the main board has gone out already. Geek Squad repair cost is $900. Warranty expires after one year. Will use the repair money to buy Vizio at Sam's Club.

    No, I would not recommend this to a friend
  • Rated 2 out of 5 stars

    Huge disappointment

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    Posted . Owned for 10 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV is turning out to be a huge disappointment. It constantly locks up (freezes) forcing me to unplug it because the remote won't work when it freezes. Can't locate power button on the TV either.

    No, I would not recommend this to a friend
  • Cons mentioned:
    Reliability

    Rated 1 out of 5 stars

    Do not buy

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    Posted . Owned for 2 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Stopped working after 3 months of owing it. One day it would just not turn on. Tried all the solutions posted on line. Nothing worked. Garbage TV

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JohnB, We are sorry to hear about the no power issue you are having. This is definitely not the news that we would like to hear. Please allow us to help you and turn this into a better experience. Let's try to further isolate and resolve this issue by following the recommended troubleshooting steps on the link below:

      https://www.sony.com/electronics/support/articles/00153674

      If you are unable to resolve your concern, may we contact you to help and get more information? If so, please email the below information to socialsupport@am.sony.com. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony Model Number:
      Additional Information regarding your experience with the XR75X90K:

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      Sincerely,
      Sam Sony_US

  • Rated 2 out of 5 stars

    Bad purchase

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Not good - very dissatisfied with this product unfortunately, Sony doesn’t care anymore I think - I’m stuck with a bad product because I normally don’t purchase extended warranty or anything

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi FernandoG, we're sorry to hear that you are not satisfied with your TV. We'd like to know more about the issue with your SONY unit to best assist you. Please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X90K

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.

      ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony delivers a fine TV

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    Posted . Owned for 5 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love this TV! Got it for the man cave it’s made the PS5 experience so much better! Movies are amazing too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ManojP, Awesome! We are so glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Excellent TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The TV is an excellent investment, let me watch my favorite programs and movies. The only problem is that could not connect my external speaker.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WillieR, We're happy to hear this feedback! And we're sorry to hear you're having an issue connecting your external speaker. We recommend connecting audio system (such as an AV receiver or sound bar) to this TV via HDMI ARC or Digital optical connection. Please refer to this link for more details: https://helpguide.sony.net/tv/jusltn1/v1/en-003/04-04_01.html

      And also, if your external speaker supports Bluetooth with A2DP feature then you should be able to pair it to this TV. To pair the TV with a Bluetooth device, please check this link: https://helpguide.sony.net/tv/jusltn1/v1/en-003/04-06_01.html

      With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam Sony_US

  • Rated 5 out of 5 stars

    Well worth the money !

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv, duper feature set - not as black as an oled set, but to be honest if you’re not looking for it you won’t see the difference .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Metroid, Awesome! We are so glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    Great tv

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Recently purchased the x90K 75” and I love it. It’s a tad thicker but that’s all I can really complain about

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ThePCgamer, Awesome! We are so glad to hear that you are happy with your new X90K TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Rated 5 out of 5 stars

    KG

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, the Geek Squad did a great job of setting it up and going over all the features. They were friendly and very professional .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KennethG, Awesome! We are so glad to hear that you are enjoying your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Rated 1 out of 5 stars

    Mounted on a Wall, Randomly developed dead pixels

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Mounted on a wall, no physical contact to the tv and yet it randomly developed horizontal and vertical dead pixel lines. Of course this occurs after less then 1.5 years of ownership. Won’t be buying another bravia TV again.

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    Sony

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Works great i just dont like the fact that they act like the price went down when it is 1600 now and 1499 when i purchased.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi WendyC, Awesome! We are so glad to hear that you are happy with your new XR75X90K TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Rated 2 out of 5 stars

    Bought in lies

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Tv is nice bought salesman told us we could down the xfinity app for cable on it and you can’t. Never would of bought it if I knew that wasn’t true

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Noisy, thanks for choosing and purchasing our product. We're sorry to hear about your experience. Unfortunately, the Xfinity app is not natively supported in the Google Playstore. However, you can use your mobile device to cast Xfinity content to this tv through Chromecast.

      May we contact you to help? If so, please email the below information to socialsupport@am.sony.com.
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Username:
      Telephone Number:
      Sony TV Model Number:
      Additional Information regarding your experience with the X80K

      We are sorry for the inconvenience and hope to speak to you to resolve this matter.
      We appreciate you and thanks again for shopping Sony!

      Sincerely,
      ~Earl Sony_US

  • Cons mentioned:
    Software

    Rated 1 out of 5 stars

    Sony TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has a software issue according to the Sony representative I spoke to, I returned and purchased another brand

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sonytv, we're sorry to hear that you had returned your SONY unit. It's important to keep your Android TV™ or Google TV™ up to date with the latest firmware and software updates. These updates include key features, applications, bug fixes, and feature improvements.

      We have our support team that is happy to assist. You can email us anytime at socialsupport@am.sony.com.

      We hope you can consider SONY again. ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony Bravia 75 inch

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great reception. But hard to find 4k movies or live 4k tv transmission. Not the quality tv but the sending signals .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi VincentW, Awesome! We are glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Rated 1 out of 5 stars

    Horrible experience

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Worst tv I have ever purchased. Then Best Buy changes there warranty. Would never recommend either Sony or Best Buy

    No, I would not recommend this to a friend
  • Rated 5 out of 5 stars

    Ms

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great tv. Love the ease of use. Have Sony for 15 years. Still works great. Just wanted a larger screen. Would highly recommend So y

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Jals, We're glad that you are happy with this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. Thank you for the recommendation! Jay Sony_US