Year-End SaleEnds 1/1/26. Limited quantities. No rainchecks.

Skip to contentGo to Product SearchGo to Footer
Main Content

Customer Ratings & Reviews

Your price for this item is $369.99
Clearance
The comparable value price is $1,699.99

Customer reviews

Rating 4.7 out of 5 stars with 1018 reviews

Rating Filter

Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

Pros mentioned filter

Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers regard the 75" Class BRAVIA XR X90K LED 4K UHD Smart Google TV highly for its exceptional picture quality, vibrant colors, and impressive sound quality. Many users find the TV to be a great value for the price and appreciate its large screen size and easy setup process. However, some users have experienced issues with the TV freezing and the remote control taking some time to get used to.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 51 Showing 1,001-1,018 of 1,018 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Best Choice!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    10/10 Got it on sale and I think I could never have thought of a better choice then this TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user595845, perfect! We're glad you like your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    I just love this tv

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My 55" Sony Bravia is 15 years old and needed replaced. I bought this 75" Bravia 4k on 7-8-22 and man I'm glad i did. It's so clear and the colors are great. All of my apps look better than ever. My 4k blu/ray player is stunning on this tv. even the over the air broadcast channels look awesome. The price is fair and i got free shipping. now i have the Home Theatre i always wanted. I use a receiver for sound so i didn't give it any stars.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Bobby, We're glad to hear that you love this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Bravia 75

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV , very very clear I liked it but then again I'm use to a 55 inch 2014 insignia

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi EmilioC, we're glad you like our product! With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent tv

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bright, excellent picture. Did research and well worth it. No burn in.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user220616, we're glad you like the picture quality of our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV for our downstairs family room. Pic great, sound great

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Livvygirl, it is nice to know that you like the picture and sound quality of our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Definitely recommend

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it perfect picture and sound is amazing no sound bar needed

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi DylanB, nice! We're glad you like the picture and sound quality of our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Mr

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    the tv is a great product would recommend it to any body

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MosesM, we're glad you like our product. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Best tv to see movies and sports and music sound a1

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Sonytheatersound,
      Awesome! We're thrilled to hear your enjoyable viewing experience with your new TV. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good tv bad software

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Picture looks great and audio is acceptable without speaker. The app is very bad and buggy though

    I would recommend this to a friend
  • Rated 5 out of 5 stars

    Best buy

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Jesus and everyone does a phenomenal job. Appreciate you guys!

    I would recommend this to a friend
  • Rated 3 out of 5 stars

    Can't get the picture quality dialed in

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    My initial reaction is mixed. My main issue is when the picture is set to vivid, the picture is too "electric" and the hues, particularly red, are over the top. When the picture is set on standard, cinema, game, etc. the overall picture becomes too dim. That is my current issue and I hope I can work it out. Not real happy with the $1500 tv at this point.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hello Jonn,

      Thank you for the review and we're sorry if you're not satisfied with the picture quality of the TV. The picture quality of the TV will depend in the source that you're playing. You may also adjust the picture settings which allows a wide array of changes to color, contrast, motion settings, and brightness that can improve the viewed content on your TV.

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-75x90k/articles/00263533

      We also recommend updating the software of your TV. A firmware update improves the functionality and features of your device. It can provide fixes to any performance issues that may occur.

      For further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      Regards,
      David Sony_US

  • Rated 5 out of 5 stars

    Bought one a week ago . Kids are very happy .

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Cartoons in 4k are Very nice. Worth the money.With Nakiamichi sound bar it’s Rocks .

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi McFly14285, we're glad you are enjoying your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you so much for your purchase and for choosing SONY! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Awesome tv

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    it is fabulous. The screen is clean and clear. Very good tv.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi user1213, we're glad you like the picture quality of our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 3 out of 5 stars

    Tv

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice picture but tv has to be reset a lot tv goes blac all the time

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi 12345,

      Thank you for the review and we're glad you're enjoying the picture quality of the TV. We're sorry to hear the issue with your TV. Power reset the TV, simply unplug the unit and wait 1-2 minutes then plug the device back in and power on. We also recommend updating the software of your TV. A firmware update improves the functionality and features of your device. It can provide fixes to any performance issues that may occur.

      https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-75x90k/articles/00028577

      If you need further assistance, please email us at socialsupport@am.sony.com with the following details:

      Name:
      Best Buy Username:
      Model Number:
      Issue:
      Telephone Number:

      Regards,
      David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Beautiful picture quality

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very clear picture quality. Love it!! A good price for the purchase.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi User621989, Congratulations on getting your new TV! We're extremely happy to hear your purchase went well and you love the very clear picture and reasonable price of your new BRAVIA XR X90K. We always strive to deliver the best picture quality with our TVs. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for your purchase and for choosing Sony! -Jess Sony_US

  • Pros mentioned:
    Color

    Rated 5 out of 5 stars

    New TV

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love the colors on this tv. Very bright and clear to view.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi SusanP, Awesome! We are so glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Reliability

    Rated 1 out of 5 stars

    Sony Bravia 75" XBR-75900F was a lemon

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Bought a 75" Sony Bravia less than 2 years ago, now its dead. No parts to repair, Sony says oh well. Professionally installed in a climate controlled basement. There is no reason to purchase a Sony TV unless you want to pay too much and get poor quality. Just search the web for Sony TV problems. I will never buy a Sony TV again. It was a nice tv while it worked, but this is not the life expectancy for a tv of this price.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChrisG, We are sorry to hear that you are experiencing issues with your Sony TV. We would like to review your case for us to better understand your concern. May we contact you to help? If so, please email the below information to socialsupport@am.sony.com
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      Regards,
      Carl Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Reliability

    Rated 1 out of 5 stars

    You have options!

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture on this TV is very nice. The reliability not so much. We have had this TV for three years. We have been streaming and found some channels on YouTube TV do not work with this TV. We started having problems turning the TV on and had to unplug and then plug in the TV before it would turn on. Now it doesn’t turn on at all. Beyond disappointed.

    No, I would not recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi RogerH, While we are glad to hear that you are happy with the picture quality of your Sony TV, we are sorry to hear that you are experiencing issues with your XR75X90K. We'd love to troubleshoot the issue and make this a better experience for you. In the meantime, please check if the TV turns on with the remote control or if the TV powers up using the power button on the TV. Also, please try using a different power outlet and check if the TV turns on. For more troubleshooting steps, please follow our related TV article link and help guide link: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-75x90k/articles/00023331 (My TV doesn't turn on or have power)
      https://helpguide.sony.net/tv/jusltn1/v1/en-003/08-08_03.html (The TV does not turn on.)

      If the TV turns on after troubleshooting, please check our article link on troubleshooting YouTube issues: https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-75x90k/articles/00230346

      Should you need further assistance, please contact us for help.

      Please email the below information to socialsupport@am.sony.com
      Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.

      Full Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      Regards,
      Carl Sony_US