Customer Ratings & Reviews
- Model:
- XR75X90K
- SKU:
- 6499752
Rating by feature
- Picture Quality
Rating 4.8 out of 5 stars
- Sound Quality
Rating 4.6 out of 5 stars
- Brightness
Rating 4.8 out of 5 stars
Customers are saying
Customers regard the 75" Class BRAVIA XR X90K LED 4K UHD Smart Google TV highly for its exceptional picture quality, vibrant colors, and impressive sound quality. Many users find the TV to be a great value for the price and appreciate its large screen size and easy setup process. However, some users have experienced issues with the TV freezing and the remote control taking some time to get used to.
This summary was generated by AI based on customer reviews.
- Pros mentioned:Picture quality
Amazing
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I love it and enjoyed. Best tv, if you can find a cheaper price then 100% go for it, else it's still a good option.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Awesome, we're glad you love our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl
- Pros mentioned:Picture quality
Beautiful picture
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Wow. That was my reaction after installation of this tv. Beautiful picture. My wife and I both think the picture has a 3D feel. Just stunning.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi penster61, Excellent choice! We strive to deliver the best TV experience for you! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl
- Pros mentioned:Picture quality
Sony are the best
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great TV! Excellent clarity would recommend this TV to anyone. Ive had many Sony's in the past without any problems
I would recommend this to a friendBrand response from SonyListens
Posted .Hi KeithW, Thank you for the 5-star rating! We're thrilled to hear you like the amazing picture clarity of your Sony X90K. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! -Sam
- Pros mentioned:Picture quality
75" SONY
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.What else can be said? it's a 75" SONY, an amazing TV
I would recommend this to a friendBrand response from SonyListens
Posted .Hi JoeC, Awesome! We are so glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl
- Pros mentioned:Picture quality
Perfect gaming tv
||Posted . Owned for 2 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Perfect picture, pairs extremely well with Sony Ps5
I would recommend this to a friendBrand response from SonyListens
Posted .Hi MiguelS, Awesome! We are so glad to hear that you are happy with your new TV paired with your PS5! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl
Picture Quality
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.The quality of the picture is not like was seen in the store.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Joseph, We are sorry to hear about your experience. We always recommend playing high-quality content to have a better watching and viewing experience. You can also adjust the picture quality of your TV according to your preference: https://helpguide.sony.net/tv/jusltn1/v1/en-003/01-03-09_01.html. Make sure to update the firmware of your BRAVIA to improve its performance and resolve any possible software-related issues: https://www.sony.com/electronics/support/articles/00119543. The updates also include key features, applications, and bug fixes. Should you need further assistance, you can email us at [email protected]. Thank you for choosing Sony! Vincent
Over the fireplace
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I love the t.b. My wife likes the OLED Better and I can say yeah I guess but the picture is great to me .I only watch t.b. Not a gamer so I can’t comment on the game aspect.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi bklynsfinest, Awesome! We are so glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl
Sony 75'' Class Bravia XR X90K with lines across
||Posted . Owned for 3 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Hello All, I'm very disappointed with my Sony 75'' Bravia XRX90K TV, After using it for 3 months I can see two lines on the screen. As you can see from the pictures attached to this review there is a line going up and down and another line from left to right. I only got this Sony TV instead of a Samsung because I thought it would be better quality. This TV is mounted on the wall.
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi LuisFer, thanks for choosing and purchasing our product. We're sorry to hear that you have a picture issue with your SONY unit. Please isolate the issue by following this link:
https://www.sony.com/electronics/support/televisions-projectors-lcd-tvs-android-/xr-75x90k/articles/00032635
May we also contact you to help and get more information? If so, please email the below information to [email protected].
Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
BBY Username:
Telephone Number:
Additional Information regarding your experience with the X90K
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
~Earl
Best tv
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great tv ! I’ve been a sony customer for years and I fully recommend this tv
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Skydog, Awesome! We are glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl
Awesome
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great tv Im happy with the purchase i will recommend to my family and friends
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Nice, Awesome! We are so glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl
Defective Item
||Posted . Owned for 4 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Defective product, within 3 months of purchase Tv screen is getting out and the sides are not aligned. Worst customer service from best buy as they said not responsible, just contact the Sony manufacturer. Don’t think I won’t buy from best buy again
No, I would not recommend this to a friendBrand response from SonyListens
Posted .Hi Bala, We are sorry to hear about the issue you are having. We would like to know more about this issue so we can better assist you. Please email us at [email protected]. Apologies if you disclosed some of this information in your review and to customer service, we just want to ensure that we have your accurate details at the time of communication.
Full Name:
Best Buy Username:
Telephone Number:
Sony Model Number:
Additional Information regarding your experience with the XR75X90K:
We are sorry for the inconvenience and hope to speak to you to resolve this matter.
Regards,
Sam
1 year factory warranties aren't enough.
||Posted . Owned for 1 year when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I would give this TV no stars. I didn't get the extended warranty. I was told that the panel was bad not even two months after the one year factory warranty ended and that the panel costs more than the TV itself. It is now in the original box and ready to be recycled. It was a great TV until the panel went bad and the lines appeared before there was no picture.
No, I would not recommend this to a friendLove it !!
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Great experience and value for money. Love this TV.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi Bingo, Awesome! We are so glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl
- Pros mentioned:Color, Picture quality
Props to my salesguy for finessing me
||Posted . Owned for less than 1 week when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Originally wanted to purchase an LG 75inch tv on sale for 1200. The salesguy finessed me into buying this Sony X90K instead for 1500. LG tv is edge-lit LED while the Sony is full-array. The refresh rate is 120 compared to LG’s 60. Im not a tech geek so I dont really care about all the specs and everything. I just wanted a good looking tv and this Sony tv does well. Colors are much more vivid and brighter than the LG. Also sounds really good without a sound bar but i will be adding one with Dolby-Atmos to compliment the tv to get that full cinema like sound. Its only been a week and still trying to learn the tv but overall its a great tv.
I would recommend this to a friendBrand response from SonyListens
Posted .Hi GT916, we're glad you are enjoying your new TV! With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl
- Pros mentioned:Color, Picture qualityCons mentioned:Glare
Sony XR 75X90K
||Posted . Owned for 3 weeks when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Got the display for a pretty decent price open box. Luckily they had the accessories and actual remote. It was their flagship LED tv, not mini-led, but I bought it for Sony’s processing. I have it in a basement room that is pretty dark and vivid mode with max brightness is unbearable! But if I decide to put it in my very well lit living room that brightness will be welcomed! I’m disappointed with some of the settings, mainly not being able to set a picture mode and have it save settings for SDR and HDR for various viewing situations. Maybe I need more time to figure it all out, had hoped it would be easier. Tv sound is remarkably good, picture is excellent. Imax enhanced is a bonus!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi DR63, thanks for choosing and purchasing our product. We're glad you are enjoying your new TV. We understand your feedback regarding the picture of your Sony unit. You can configure various settings related to the TV display such as color and brightness for picture quality, or screen size. Please check this link for more details:
https://helpguide.sony.net/tv/jusltn1/v1/en-003/01-03-09_01.html?hl=picture+quality
If you require any additional support with regard to this product, please email us at [email protected] with the following details: Name: Username: Model Number: Issue: Telephone Number:
With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony. ~Earl
Sony Bravia TV Review
||Posted .This reviewer received promo considerations or sweepstakes entry for writing a review.The Sony Bravia series continues to stand out for its exceptional picture quality, strong processing performance, and premium design. Powered by Sony’s advanced image processors, Bravia TVs deliver impressive clarity, natural color reproduction, and excellent motion handling. HDR performance is a highlight as well, offering bright highlights, deep blacks, and nuanced contrast that enhance both movies and gaming. The Google TV interface is clean and responsive, providing easy access to apps and voice controls. Sound quality is above average for a flat-panel TV, particularly on models with Sony’s Acoustic Surface Audio or multi-position speaker systems, which create a more immersive, full-range soundstage. While Bravia models tend to be priced slightly above comparable competitors, the difference is reflected in build quality, processing power, and overall picture refinement. For viewers who prioritize accuracy, cinematic detail, and premium performance, Sony Bravia remains one of the most reliable and impressive TV lines on the market.
I would recommend this to a friendSony TV
||Posted . Owned for more than 2 years when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.I’ve been using the Sony 75" X90K for two years, and the picture quality is excellent — vibrant colors, sharp 4K upscaling, and deep blacks make movies, sports, and gaming look amazing. Console gaming is smooth thanks to low input lag, 4K/120Hz support, and VRR. Google TV has been reliable and easy to navigate. Sound is okay but not impressive; a soundbar is recommended for the full experience. Viewing angles remain narrow, so off-center seating shows faded colors, and bright objects on dark backgrounds sometimes have slight blooming. Overall, after two years, I’m very happy with this TV. It’s a solid, all-around performer for movies, streaming, and gaming
I would recommend this to a friend- Pros mentioned:Picture quality
Best TV I have ever owned.
||Posted . Owned for 6 months when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.This is the BEST tv we have ever owned. First time owning a Sony TV and we will never own another brand. The picture quality is flawless, very vibrant colors, plenty of options to customize setting how we want but has great preset options as well, if you want to just plug in and go. There is no lag when navigating the apps, the sound quality is better than most small home theater systems and my favorite part is the GAME mode. It has a ton of features that caters to gamers, like a built in dot/crosshair that you can change the color of. It runs true 4K at 120hz, no dead zones, no noticeable input lag, plays better as a 75 inch tv than most gaming monitors. 10/10
I would recommend this to a friend - Pros mentioned:Color
Varriable Refresh RateEnhanced Audio Return Channe
||Posted . Owned for 1 year when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Beautiful LED UHD HDTV from Sony. Sony has dominated the market neck to neck with LG. The color and contrast is superb. 120 hz refresh rate and 4 HDMI ports is a steal. 2 HDMI ports are very special. One had Variable Refresh Rate (VRR) which makes your video games graphics run super smooth running at 60 frames per minute (FPS) and is great on the PS4, PS5 and XBOX Series S or Series X. The second HDMI port 2.1 has Enhanced Audio Return Channel (EARC) for digital output so you can have true Dolby Digital Surround Sound. This tv is amazing for the price you’re getting you can’t go wrong. Very satisfied with the purchase
I would recommend this to a friend - Pros mentioned:Picture quality
Outstanding TV (but consider a soundbar too)
||Posted . Owned for 1 month when reviewed.This reviewer received promo considerations or sweepstakes entry for writing a review.Purchased this to replace a 50-inch Sony I've had for 13 years. The 50-inch still works flawlessly, which is why I chose another Sony to upgrade both in size and smart technology. This TV has met all expectations. The picture is stunning. It was easy to set up and integrated seamlessly with most peripheral devices. However, I did deduct one star because: A) it did not work with the current soundbar I own, and B) the speakers in the TV are typical of a thin profile TV. The sound is inconsistent. I find myself adjusting the volume frequently both up and down, so I highly recommend a sound bar or other type of audio enhancement. I'm still streaming with a Roku, so I'm considering the Roku soundbar and wireless speakers. But otherwise, this TV is outstanding. And splurge for whatever 4K programming tier your streaming service or cable provider offers. The difference is worth it, especially for live sports. I have a year of YouTube TV 4K for $9.99 month extra, and I'm already excited for college football in 4K!
I would recommend this to a friendBrand response from SonyListens
Posted .Hi TYinWV, We're happy to hear that the TV has met all of your expectations from picture quality and ease of setup. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Erin
