Customer Ratings & Reviews

I recently had the pleasure of diving into the world of breathtaking visuals with the Sony 75 XR X90K 4K HDR TV, and I must say, it's been an absolute game-changer for my home entertainment setup. Picture Quality: The 4K HDR display of the Sony 75 XR X90K is nothing short of extraordinary. The colors are vivid and lifelike, with a level of depth that draws you into every scene. The X1 Ultimate processor truly shines here, as it enhances details and contrasts, resulting in a stunningly realistic picture quality. Whether I was watching nature documentaries or action-packed blockbusters, the clarity and vibrancy of the visuals were simply mesmerizing. HDR Performance: The HDR capabilities of this TV are a true standout. The contrast between light and dark areas is handled exceptionally well, providing a dynamic range that adds a new layer of realism to every frame. Whether it's the shimmering reflections on water or the subtle nuances in shadowy corners, the HDR performance truly elevates the viewing experience. Smart Features and Interface: Navigating through the TV's features and apps is a breeze, thanks to the user-friendly interface. The Android TV platform offers a wide range of apps and streaming services, ensuring that I never run out of content to enjoy. The voice control feature works seamlessly, making it even more convenient to find what I want to watch without fumbling through menus. Design and Aesthetics: The slim bezels and minimalist design of the Sony 75 XR X90K add a touch of elegance to any living space. The TV doesn't just provide a fantastic viewing experience; it also looks like a piece of modern art on my wall. Final Thoughts: In a world where home entertainment has become an essential part of our lives, the Sony 75 XR X90K 4K HDR TV stands out as a true masterpiece. Its stunning picture quality, impressive HDR performance, immersive sound, and intuitive interface make it an exceptional choice for anyone seeking a cinematic experience right in their living room. It's an investment that's absolutely worth every penny for those who appreciate the finer details of visual and audio excellence. If you're ready to take your movie nights, gaming sessions, and TV marathons to a whole new level, the Sony 75 XR X90K 4K HDR TV is the way to go. It's a testament to Sony's commitment to delivering top-notch quality and innovation in home entertainment.

Sony has never let me down. This is an absolutely incredible TV with a beautiful picture. You are given multiple ways to adjust the brilliance. It is perfect, worth every penny. I especially enjoy being able to access Google Play. You can Google and view most anything, and a lot is free. The sound also is superior, but I do agree with the delivery technician, a sound bar would be an enhanced addition. I also use Bluetooth sometimes. The use of Bluetooth is just ok.

I bought this tv to replace a 75” Vizio that had the led’s go out after two years. So far, this tv is amazing. The color is great, and had even better clarity via the HDMI. My audio system is a Sony, so when I connected it, they recognize each other and made setting them up easy, with literally NO effort. We use the Alexa feature to control volume sometimes, and power it off all the time with Alexa. If you’re looking for a great tv with amazing picture and features…this is the one! Probably the best tv I’ve owned.

This tv was purchased after a lot of research into various brands and even levels of Sony tvs in this category. Firstly, I have used Samsung, LG, Vizio and TCL TVs and in terms of smart features, I really feel like the integration of Google TV is the best choice of the lot. It’s intuitive, has many apps available and just works quite well out of the box. The built in chipset for these features on the Sony is snappy and makes this a great “one remote” tv. The picture is mind blowing for the price, and while the more expensive Sony TVs do have better color depth in my opinion, it’s just not worth double the price. The images from this tv are pretty mind blowing and my particular panel has no vignetting to speak of. The anti reflective coating is good, not as good as the more expensive Sony panels but still plenty good enough for daytime viewing with glare on the screen. Gameplay is great on this tv and the fast refresh rate helps that. This may not be the top gaming tv, but it’s certainly fine for the majority of regular gamers. If you are a paid competitive gamer, then I imagine you will have completely different gear with respect to monitors. Overall this is a great tv for the family room and well worth the price over cheaper brands for its high quality interface and picture.

Best TV ever. I love his color and image . Also very thin and looks beautiful in my living room. I highly recommend this tv to everybody.

I have owned a Sony TV as my primary TV in every house. Always in the living room and older ones as back ups in the basement. Picture quality never seems to fade and even the one time I did have an issue with the big projection LCD TV Soni made it right. I also on some other brands, but none of them seem to hold quality as Soni does. The brightness of the picture of the clarity of the video and the incredibly clear clear sound really make it worth while to pay that extra to get this brand.

I’m an Interior Decorator and we have a friend who is an electronics expert. He recommended that I purchase this TV so I did. The picture quality as well as the color are amazing.

Love my 75" Sony Bravia XR X90 4K HDR Full Array LED Google TV. The picture quality is excellent, beautiful colors. I highly recommend this TV. If you are a gamer it has a fast refresh rate, cognitive processor that thinks the way humans do, and user-friendly Google TV smart platform. I purchased a 55" Sony Bravia in 2016 and haven't had any problems with that TV.

So far this tv has been a great addition to our home. Unpacking, setting up and getting it up and running was super easy with its technology. It was all step by step so it made it very easy. Also connecting the sound bar that we bought was easy to connect and use. Picture quality is amazing! Gaming, movies and everything. No complaints would definitely buy again.

I have NEVER owned a Sony product that let me down or disappointed me and this is no exception. I replaced a Sony Bravia 65" that we purchased 5 years ago and was still working perfectly. I just wanted a little larger screen size and blessed someone with the one I replaced. The picture is wonderful and the sound is grest for just the TV. Mids and highs especially. We have a Logitech Surround sound 5.0 wired into the home and it sounds theatre quality with great bass as well. I especially like the smaller format remote with instant access to YouTube, Prime Video, Netflix, and Disney +, all of which we use for streaming. No real need to fire up the XBox One X anymore and the Aps are as responsive as any computer or high end Android Tablet or Smartphone. Easy setup except for the stands which dont need any screws for install and you just have to figure out to plug into holes in the bottom of the set. The stands adjust for soundbar spacing if you use one and that is the only reason to mess with the screws on the stands. Not really apparent in the picture type quick setup guide though but easily figured out. I highly recommend this TV and bought it on sale for $1399 a week prior to the Super Bowl. I paid the same thing for the 65" one on sale in 2017. It also comes with some extra free movie Aps, and when using the Citi Bank Best Buy Visa got 10× Reward points as well as a bonus $100 in Rewards. Great buy and highly satisfied. Highly Recommended!!!

We are very happy with our Sony TV. Our living room has big windows providing lots of natural light and the picture on the TV is great during bright daylight hours. There isn't a horrible glare which we were worried about when purchasing. Overall very satisfied with this purchase

Sony keeps up its reputation. This TV is so easy to navigate, very simple control. Less is more, no more bulky 100 plus buttons like before. Sony listened to their customers. The image is on another level. I just wish that Sony would provide instructions on how to properly calibrate the TV to get the Best image possible. I know the image can be much better with the proper calibration.

Absolutely love my TV and the help we received from our BB tv guy was extremely helpful in finding the right television for us . I love that there is really hardly any glare from the outside and it’s easy to use would absolutely recommend this television to anyone who has a sunny room

As I am writing this review for my new Sony 75 inch X90K tv set, a new YouTube video literally just came out regarding the forthcoming MediaTek Pentonic 1000 4K 120hz SoC processor. The older MediaTek chips are primarily used by many of the TV manufacturers for CPU, GPU, and AI processing. Most of us reading here are familiar with the chips regarding the HDMI 2.1 inputs, 4K HDR 120hz, Wi-Fi connectivity, USB support, etc., etc., blah, blah, blah. Why? Because we have one in our sets! LOL. More on this later… This review may be a little long by today’s standards. Most just want to know whether or not they can get some decent info about the TV so that they can justify a purchase of the set or not. Well, if you are looking for that type of info or advice, then run to BBuy and get the 75 X90K now. It’s currently the “best buy’ for the money when it comes to Sony TV’s. The picture and the features offered for the money are great. Go get one now. Period! Here’s the long version. I am a long time Sony fan and I have purchased a few Sony’s in my day. However, the last large TV that I had purchased was the Sony XBR 75-850D set in 2016. I purchased it during the Black Friday sale during that time. For those who care, it was an edge-lit model with all of the bells and whistles. There was a full array local dimming model back then, but it was very expensive at the time. The 75 850D was not perfect, but it got the job done for me and it’s still going strong. I just moved it out of my living room and it will continue to serve it’s life as the basement tv until it dies. LOL. Before purchasing the 75 X90K, I went to BBuy one day to do a comparison. My heart was set on purchasing the 75 X95K mini-LED model. The research that I had done was being put in motion and all I needed to see was how much BBuy was going to charge for the set during the Black Friday sales period. Keep in mind that I had been keeping notes of pricing on the set since the day it came out. At it’s lowest point, the 75 X95K was $2799 or $2968 after taxes in my area. That sale didn’t last long and then the price went back up to $3199. For Black Friday, it’s back down to $2999. What?! When I did my comparison, the store had a 75 X95K and a 75 X90K right next to one another on display. Both appeared to be tweaked the same and they were both showing the same content. I must have stood there watching that demo for nearly 20 to 30 minutes! However, during that time, I came to the conclusion that the new mini-LED set was not worth the asking price of 2-9-9-9! ($3199 when compared.) Was it better looking? Yes, but only by a hair. Brighter? Yes, for sure. However, if you were to tell me to do a blind test, the only way that I would guess that the mini-LED was the better set was by how inherently brighter it was. Other than that, the two sets are almost identical. Look up the specs and don’t take my word for it. Sony literally took the X90K and gave it mini-LED’s and called it the X95K. And don’t forget about how they priced it by about $1000 more! What the...?! I am here to tell you, the 75 X90K is the better buy! For literally half the price of their mini-LED X95K series, the X90K will give you just as good of a picture as the “double the price” model. Seriously. As for a quick comparison to my older edge-lit model, there is no comparison. The X90K is better in every way. Better color saturation, brighter picture, better screen uniformity, better and faster OS, better voice remote, and by today’s standards, a better price for even more features. I also have a 55-inch X90J in my bedroom and to me, it’s better than that one, too. And the bedroom set is no slouch. LOL. Now back to this MediaTek Pentonic 1000 chipset. The only difference will be that the newer forthcoming 2023 sets will have Wi-Fi 6 features, up to 8 screen picture and picture option, and probably 4 HDMI 2.1 ports. Everything else appears to be the same. If you don’t need those features, and you can’t watch 8 small screens at one time, then RUN and get your 75 X90K now! (You and I both know that Sony will charge you a fortune for the new features in their new “premium” sets.) So, in conclusion, I will say this for the last time, RUN and get your 75 X90K now! In my opinion, it’s a great tv and it pairs perfectly with my HT-A7000, SW3 sub, and RS5 surrounds. Praise God! Mission complete!

I have owned Sony TVs. for years and every time I have upgraded I am so impressed by the picture’s quality. I love the new XR90K it is very easy to set up and a ton of options to adjust lighting and colors if needed. The upscale on older moves picture quality works awesome. I highly recommend this TV.

the image quality is spectacular, the best thing, on the other hand, the google tv operating system is the worst, very slow when browsing and too much lag.

Best bang for the buck!!! Great picture! True it’s no OLED however if that’s not your thing and all you want is a great picture/tv that handles motion well, this is it. I’ve used the settings from rtings as a start and have since adjusted from there to get the picture that I desire, this tv, so far, does not disappoint. I wasn’t looking to get another sony due to my 900e taking a dump after 2 years of low time, so needless to say I was hesitant, however so far so good. Great picture, good sound from tv even though I use an av receiver for the heavy lifting on that. I’m not a dolby vision fan so I cant comment on that, I prefer HDR10+ but thats me…I do not use the tv apps as I use apple tv for streaming. All in all this tv is a hard to beat for the price of a 75” tv for what you get! Highly recommend

Just a beautiful tv and I can't notice the difference between this tv and the OLED model from Sony. Very pleased when watching a 4K Youtube and content streaming in 4K. The colors pop nicely and a crisp pitcure! Love my new Sony Bravia XR x90K 4K HDR Full Array LED Google tv!

Compared this to all the other brands in the price range- this one wins by a long shot. Better color, image quality,hdr, motion blur, and even speakers are great. Its my first sony tv but it will not be the last.

Excellent and vivid images. The tv was easy to install. I love watching my new tv because the images are so clear. The tv is fast and easy to connect to Wi-Fi. I could connect to my JBL speakers and have an also entertaining system. I love my new tv.