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Customer Ratings & Reviews

Your price for this item is $369.99
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The comparable value price is $1,699.99

Customer reviews

Rating 4.7 out of 5 stars with 1018 reviews

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Rating by feature

  • Picture Quality

    Rating 4.8 out of 5 stars

  • Sound Quality

    Rating 4.6 out of 5 stars

  • Brightness

    Rating 4.8 out of 5 stars

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Cons mentioned filter

92%would recommend to a friend

Customers are saying

Customers regard the 75" Class BRAVIA XR X90K LED 4K UHD Smart Google TV highly for its exceptional picture quality, vibrant colors, and impressive sound quality. Many users find the TV to be a great value for the price and appreciate its large screen size and easy setup process. However, some users have experienced issues with the TV freezing and the remote control taking some time to get used to.

This summary was generated by AI based on customer reviews.

The vast majority of our reviews come from verified purchases. Reviews from customers may include My Best Buy members, employees, and Tech Insider Network members (as tagged). Select reviewers may receive discounted products, promotional considerations or entries into drawings for honest, helpful reviews.
Page 9 Showing 161-180 of 1,018 reviews
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Amazing.

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    Posted . Owned for less than 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    There's nothing I don't like about this TV. Replaced a Samsung series 7 tv with it.eaps and bounds better. Black blacks and bright color. 120hz too.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi William, We're glad to hear that you like this TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing Sony! Jay Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 4 out of 5 stars

    Very nice TV. Very pleased.

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This is a large beautiful screen that I am very pleased with. Considering the cost savings over OLED I am satisfied with this unit. My one complaint is the prolonged start up process. That’s why I gave it a 4 rather than 5 star rating. I am sure this applies to all the models, regardless of screen type. And I don’t think this applies to a direct connection to a cable box. I disconnected the wifi to eliminate starting into the connected services. But the TV seems to be expecting to be connected directly to the cable box. My unit is connected to a surround sound receiver. If I turn the TV on first then the receiver the TV doesn’t automatically find the receiver and says that the cable box is off. So the receiver must be turned on and fully running before turning on the TV. Most of the time this works but sometimes it triggers the receiver’s input menu and that requires selecting the cable box input on the receiver’s remote. Add to that the annoying screen saver mode that a Xfinity now boots into and you have a rather tedious process just to watch simple TV and one that requires the use of 3 remotes. My former 2017 Samsung TV booted quickly and correctly every time with minimal intervention. Otherwise I recommend this TV and Sony’s menu system seems to be straightforward and and easy to use. My one other complaint with most systems these days is the lack of a sleep button. They sure are handy. P.S. Brightness is certainly not a problem. It’s very good.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Festus, Awesome! We are so glad to hear that you are happy with your purchase! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Awesome

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    I love the Color and the picture is very clear! Also it is easy to work within the settings. A must for anyone that likes sports and Movies!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChristopherG, we're glad you love the picture quality of our product! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY. ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony picture is AMAZING

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We hang this 75” Sony over our fireplace in our living room. It has a beautiful picture. So easy to set up and use. Highly recommend!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi MimaC,

      Thank you for the 5-star rating! We're glad to hear that you like the picture quality of the TV for your living room. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. We appreciate the recommendation and thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    You can't be this price for this quailty

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    Posted . Owned for 9 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture, and easy-to-use interface when navigating the menus.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony Bravia XR and the Melton Family!

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    We are overwhelmed by the quality of our Soney 75" TV, The color, the sound, the way Sony brought out the most delicate details is outstanding! We had the pleasure of having it installed by the Geek Squad. They were very knowledeable about the brand we chose, The installation was excellent! I'm very glad we chose to have it installed. We are a football family. (Roll Tide!) It's like you're standing on the field with the players and Coach Saban! We will enjoy it for a long time!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi BrendaM, thanks for choosing and purchasing our product. We're glad you like your new TV! With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Rated 5 out of 5 stars

    Sony TV

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    SONY Bravia are the best than any other tv brands.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Live is Live…Real is Real

    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Wondering why I waited so long; I have a 48” Sony Bravia in my man cave the picture when watching sports is stellar; this 75” model takes it to another level; wall mounted in the main room; watching sports and Blu-ray concert videos, it’s like you are there; IMHO, external speakers are not necessary; I say with all confidence, this will be my last TV!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Supercharged, Awesome! We are glad to hear that you are happy with your purchase! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality
    Cons mentioned:
    Blooming

    Rated 5 out of 5 stars

    X90k

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    Posted . Owned for 1 week when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Nice smart Tv and great picture quality. A lot of people complain about the blooming but I haven’t noticed anything.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JANO, we're glad you like the picture quality of our product. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Color, Ease of use, Picture quality

    Rated 4 out of 5 stars

    new tv

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    this is my first tv that I’ve purchased, an it is everything need. The color quality is natural and realistic. The brightness is perfect for my living room, as the room is dark, with the light on down the hall. Downloading apps/signing into apps is super easy. Only issue i had is the tv froze (once), possibly because the internet in my area is spotty. After turning off the tv and resetting my modem, I’ve had no other problems.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi newtv, Awesome! We are so glad to hear that you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Sony is just so good !!!!

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    Posted .
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very very awesome quality and awesome picture. Love this TV

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Tv

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    Posted . Owned for 6 months when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Love it works great. Has amazing color. The picture quality is amazing.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    GREAT TV!!!

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The Sony - 75" Class BRAVIA TV has an incredible picture! The remote takes a little getting used to. The one that can be downloaded to a cell phone has chronic complaints regarding ads that pop-up, didn’t add it as a result. The sales person at Best Buy was friendly, accommodating and her recommendation was a huge success! Highly recommend Best Buy and the TV!!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Berniel56,
      Thank you so much for the 5-star rating! We're glad to hear your enjoyable shopping experience and how much you like the incredible picture quality of the X90K TV. We're sorry to hear your difficulties with the supplied remote. For more details about the function buttons of the X90K remote, please refer to this Help Guide link:
      https://helpguide.sony.net/tv/jusltn1/v1/en-003/01-07-04_01.html

      In case you need assistance with the TV, feel free to contact us by sending an email to socialsupport@am.sony.com with the following:
      Name:
      Best Buy Username:
      Telephone Number:
      Model Number:
      Issue:

      With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for the recommendation and for choosing SONY! - Kris Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Great TV

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    Posted . Owned for 1 year when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    This TV has a great picture and is awesome. There is a couple things to point out to new buyers. 1.) Make sure you create a google tv account and update the software for optimal picture. 2.) Sound bar is definitely needed if you do not mount TV. This helps balance out TV/Sports ETC. Otherwise TV speakers have some inconsistencies for loudness and need adjusted throughout certain movies.

    I would recommend this to a friend
  • Pros mentioned:
    Picture quality

    Rated 4 out of 5 stars

    Good TV, not perfect, but good enough.

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    Posted . Owned for 1.5 years when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture and size. Really clear. Pairs well and easily with the Sony sound bar wireless HT-A7000 system. Atmos and dolby sound great. Downsides. The controls get laggy often. And I've had to do hard shutdowns (unplug it to get it to reseat) least once a week since I've owned it.

    I would recommend this to a friend
  • Pros mentioned:
    Color, Picture quality

    Rated 5 out of 5 stars

    Sony Bravia LED

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great picture! This TV has bright and vivid colors, and is the perfect fit for the price!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi KellyM,

      Very nice! We're happy to hear that you like the color picture quality and price point of the TV. With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony!

      -David Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Major upgrade

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    Posted . Owned for 2 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The picture quality is better than any other TV, st this price. There are so many apps available that I almost never use my firestick or Apple TV. The sound from the speakers is better than our other TVs. So, I rarely turn on my connected Bose surround sound system. I haven’t figured out some of the features yet. Like, I couldn’t find a sleep timer setting. That’s about the only con I have.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi Gman, We are so glad to hear that you are enjoying your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US

  • Pros mentioned:
    Picture quality

    Rated 5 out of 5 stars

    Excellent TV, easy setup

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    The setup was easy; it found all of my devices and offered to set them up automatically. When it found the Apple TV it switched over to using it for sound, without me fussing with speaker setup or anything. The picture is amazing: we can see everything we’re supposed to, even during daylight and those “artistically “ dark scenes. Naturally it works amazingly well woth the PlayStation. Very happy with this purchase!

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ClareK, we're glad you are happy with your new TV! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thanks for choosing SONY! ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    75inch Sony smart TV

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    Posted . Owned for 3 weeks when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Great TV, the picture quality is amazing and the Google interface is really easy to use

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi JaredC, we're glad you like the ease of use and picture quality of our product. With the BRAVIA XR X90K Full Array LED TV, everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! ~Earl Sony_US

  • Pros mentioned:
    Ease of use, Picture quality

    Rated 5 out of 5 stars

    Sony X90 75" TV

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    Posted . Owned for 1 month when reviewed.
    This reviewer received promo considerations or sweepstakes entry for writing a review.

    Very happy with purchase. Awesome picture, sufficient sound without a soundbar. Easy to navigate.

    I would recommend this to a friend
    • Brand response from SonyListens
      Posted .

      Hi ChadS, Awesome! We are so glad to hear that you are happy with purchase! With the BRAVIA XR X90K Full Array LED TV everything you watch becomes more detailed and immersive with true-to-life 4K picture, powered by the Cognitive Processor XR™️. With immersive picture and sound, and sleek flush bezel design, be prepared to level up your favorite movies, TV shows, and games. Thank you for choosing Sony! -Carl Sony_US